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ITC
ONE OF INDIA’S MOST VALUABLE
CORPORATION
 A brief history
— ITC incorporated on August 24, 1910 under name 'Imperial Tobacco Company of
India Limited’
— 1925: Packaging & Printing Business

— 1975: Hotels business with acquisition of a hotel in Chennai which was

rechristened 'ITC-Welcomgroup Hotel Chola’
— 1979: Paperboards business by promoting ITC Bhadrachalam Paperboards
Limited
— 1985: Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture

— 1990: Agri Business Division. 2000 e-Choupal initiative began

— 2000: Expressions range of greeting cards

— 2000: Lifestyle Retailing business with the Wills Sport range

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2002: Wills Classic formal wear , John Players and later on Miss Players
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2003 : Wills Clublife evening wear
— 2002: Paperkraft , 2003: Classmate
 A brief history (contd.)
— 2002: safety matches brands like iKno, Mangaldeep, Aim, Aim
Mega and Aim Metro
— 2000: ITC Infotech India Limited
— August 2000: Kitchens of India
— 2002: mint-o and Candyman confectionery and Aashirvaad atta
2003: introduced Sunfeast

 2007: Bingo!
— 2003: Agarbattis (incense sticks) Spriha and Mangaldeep
— July 2005: EssenzaDi Wills

 2007: Fiama Di Wills and Superia

 2008: Vivel De Wills & Vivel range of soaps and shampoos

I.T.C.’S PERSONAL CARE RANGE

— ITC forayed into the Personal Care business in July 2005

— Products- Fragnances, shampoos, shower gels, conditioners,

beauty bath soaps

— ITC's Personal Care portfolio under the 'Essenza Di Wills',

'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', 'Vivel' and
'Superia' brands has received encouraging consumer
response and is being progressively extended nationally

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
Personal Care Products Manufacturing meets
1. stringent requirements of hygiene
2. benchmarked manufacturing practices


 Contemporary technology and latest manufacturing processes combined

to produce superior products which rank high on
1. quality
2. consumer appeal


 Extensive insights through its numerous consumer engagements provided

the platform for its R&D and Product Development teams to develop
1. Superior
2. differentiated products that meet the consumer's stated and
innate needs

The product formulations use internationally recognized safe ingredients,
subjected to the highest standards of safety and performance
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 "Doing business without
advertising is like winking at a girl
in the dark. You know what you
are doing, but nobody else does."
-- Steuart Henderson Britt
 IMC Tools Used :-
—ADVERTISEMENT
—DIRECT MARKETING
—EVENTS AND EXPERINCES
—BRAND AMBASSDOR
—BRAND PROMISE
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Recommendation
— The Recommended Product Portfolio (Shampoo, Conditioners, and
other Hair Care products) will be used by ITC when they venture
in the Salon Business.
— we recommend a Low Penetration and High Priced Strategy.
Exclusivity and adequate national promotional will help to raise
the buzz about the products.
— In the initial stages the salons must be opened in central locations
in the city and also in the Wills Lifestyle stores to reach the
target audience
— Salons can also be opened in I.T.C. Hotels

— It is also important to come up with various Sales Promotion

techniques targeting both the Distributors and the consumers
 CONCLUSION
— ITC promoting their brands through advertisement campaign as well as
door to door promotion.

— ITC is also focusing on Retailers and Wholesalers to promote their brand.

— The demand of their product in very low, because people don’t know about
their brands very well.

— ITC knows their strength and weakness in the personal care market, so they
are applying new concept to overcome their weaknesses.

— ITC now offering more margins, exiting offers and long credit period to
retailers and wholesalers.

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ITC.WORKING FOR YOU. WORKING FOR INDIA.
ITC. Touching your life. Everyday



THANK YOU

ITC. Touching your life. Everyday