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Introduction
Acquires Resources
Hires People
Directing
Decision
Making
Organized
Organized set
set
of
of activities
activities
Controlling
2
Planning
Opportunity Cost
The potential benefit that is
given up when one
alternative is selected over
another.
Example: If you were
not attending college,
you could be earning
$20,000 per year.
Your opportunity cost
of attending college for one year
is $20,000.
Decision making in
organizations
Distinguish between decision making
by individuals and decision making in
organizations.
Need to align incentives between
individuals and organizations.
Policies and procedures
Monitoring
Incentive schemes and performance
evaluation
5
Control decisions
Evaluate past activities
Attempt to improve future activities
Set performance targets
6
Role of accounting
Helps decision makers to measure
costs and benefits of decision
options.
Two types of decision makers
External decision makers
Investors
Bankers
Government authorities
A Conceptual View of
Accounting
Suppliers
Acquire
Resources
Auditors
GAAP
Financial
Statement
s
Financial
Accounting
Customers
Process
resources
Financial & nonfinancial data
Estimate,
validate,
predict
Decision
useful
Information
Deliver
Product
Plan
Contr
ol
Management
Accounting
Managers
Financial
accounting
Managerial
accounting
Primary users
External parties
Internal parties
Regulation /
Requirements
Regulated by GAAP.
Subject to auditing
No such requirement
Unit of analysis
Depends on the
decision context.
Often at a very micro
level.
Emphasis
Reliability and
verifiability
Relevance
Frequency of reports
Quarterly; Annual
Type of information
considered
10