AE 301

COMMUNICATIVE ENGLISH 2
PRODUCTS & SERVICES

Assessment : Presentation 1 (30%)

- Describe product and services (CLO 1)

Define Product
List 2 or more products under the following subheadings
2.
Electro
nic
equip
ments

7.
station
ery

3.cosm
etics
1.
Househo
ld items

6.
toilteri
es

4.
clothin
g
5.
Food
produc
ts

PRODUCT GUIDELINES (Presentation 1)

1.
2.
3.
4.
5.
6.
7.

Identify the product

Explain the use and targeted customer
Describe the physical attributes (5 PA)
State the strengths of the product
State price and discounts of goods
State warranty period
State product outlets/ contact person

1. Identify the product

Name of the product
A brief history of the product
When it is introduced /
released to the market
2-3 sentences

This is our unique

product called
Hyundai Connectivity
Concept. It can turn
smartphones into car
keys. It was
manufactured by The
South Korean vehicle
and will be introduced
to the market by early
2015

DO
TS
OF
ICE

This is our innovative product.

The concept is a faucet and its
name is Tempdot.
This product was design by
Mr. Jaesok Han from Yanko
Design
Yanko Design is a web
magazine dedicated to
introducing the best modern
international design, covering
from industrial design,
concepts, technology, interior
design, architecture, exhibition
and fashion. Its about the
cutting edge and the classic,
the new and the rediscovered
This product was introduce to
the market on April 2010.

2. Explain the use and targeted customer

Atleast 3 uses of the product
Who are your targeted customer
This Hyundai Connectivity concept are used for
- transferring content from your smartphone to
your vehicle
- access navigation
- used to lock and unlock vehicles
- access messaging,music and other phone
function from the car seat

 Our targeted customer would be the

busy career people .
Imagine your smartphone doubling
up as your vehicles key that would
make one less thing to remember to
bring with you wherever you go.

The
use
s
and
targ
ete
d
cust
om
er

The quick and simple

reasoning for this is that
theres dots on top of the
faucet, dots that both activate
the water flow and control the
temperature of that water at
the same time.
The targeted customer would
be the modern citizen
especially in the upscale town
with modern taste of kitchen
appliances.

3. Physical attributes
Size
big, compact,
portable,medium size, try to
give exact measurement

Durability
Long-lasting,
durable, water
resistance,
depending on
user

Materials/
Ingredients used
Tough, fiberglass,
long lasting, flexible

Colour

Colour-fast, ablaze, bold,

bright, colourful,
fluorescent, fresh

Shape
Innovative, state-ofthe-art, thicker, thin,
tailored

3. Physical attributes
Size

Small size that made it compact and

easier to carry around. It is about
___inch x __ inch

Colour

Comes in 3 exclusive colors ; black,

silver and white

Shape

Comes in regular handphone shape

made fitted into the pocket

Materials / ingredients used

Using NFC ( near field

communication)

Durability

Long-lasting depending on the user

Strengths of the product

convenience

User friendly

Reliable

luxurious

useful

Highly
recommended

Cut above the

rest

pamper

Satisfaction
guaranteed

efficient

Up-to-date

Too good to
be true

4. Strengths of the product

User friendly. All drivers need to do is swipe
their phones over a tag and it will unlock
(explanation)
It is reliable as it is wirelessly charging. Drivers
dont need to worry about battery drainage
It is also made convenience as the smartphone
can then slide into a wireless dock that is
located in the center console, where the entire
content, ranging from music to phone contacts,
and profile settings among others are then
streamed to the cars 7-inch touch screen

Strengths of the
product
User friendly. All
drivers need to do is
swipe their phones
over a tag and it will
unlock (explanation)
use your smartphone
to unlock or start your
car with just a tap :
just get a Smartphone
with NFC cupport

It is reliable
as it is
wirelessly
charging.
Drivers dont
need to worry
about battery
drainage

 It is also made
convenience as the
smartphone can then
slide into a wireless
dock that is located in
the center console,
where the entire
content, ranging from
music to phone
contacts, and profile
settings among others
are then streamed to the
cars 7-inch touch
screen

5. Price and discounts

Value for
money

Unbeatable
bargain

10 % for 50
first
customer

While
stocks last

Economical
wise
choice

 The product is indeed a value for

money
The price range will be between
_________
Free gifts will be given to the first
50customers while stocks last.

6. Warranty period
Valid until

Money back
guarantee / fix it for
free / exchange with
a new one

2-5 years warranty warranty period

should be slighter
than durability

If faulty what to
do?

7. State product outlets / contact person

Online purchase : www..

Can be found in outlets
Located in all major towns
large scale
For further information
please contact :

Language Input
Made of / made out of used when we can see the original materials used
Examples : a. This handbag is made of crocodile skin
b. He built a house which was made out of Lego bricks.

Made from used when we cannot see the original ingredients

Example : a. This cup cake is made from flour, eggs, butter and sugar.

Made with to mention an important ingredient in the product

Example : a. This pasta is made with high quality flour

Made in to describe the origin of the product

Examples : a. These luxurious furniture was made in Italy
Made for used to describe the intended recipient of the product
Example : a. Sara made a cake for her father.

Made something for a reason to describe the reason for making something
Example : a. She made her scarf into a sling for his broken arm.

Practice : Circle the correct answer

1. Leather is made ( with / of / by ) animal skins.
2. It was decorated with flowers which were made (into /
of / by ) sea shells.
3. My wedding ring is made ( with / of / from ) gold.
4. Paper is made ( of / from / with ) wood from trees.
5. This soup is made ( by / with / from ) chicken and
asparagus.
6. The table was made ( in / by/ for ) Korea.
7. Ive made some cookies ( for / from/ with ) your
birthday party.
8. The shoe was made ( of / in / with ) crocodile skin.

Answers

1. Leather is made ( with / of / by ) animal skins.

2. It was decorated with flowers which were made
(into / out of / by ) sea shells.
3. My wedding ring is made ( with / of / from ) gold.
4. Paper is made ( of / from / with ) wood from trees.
5. This soup is made ( by / with / from ) chicken and
asparagus.
6. The table was made ( in / by/ for ) Korea.
7. Ive made some cookies ( for / from/ with ) your
birthday party.
8. The shoe was made ( of / in / with ) crocodile skin.

Practice Vocabulary
convenient

smooth

Durable

Range

maintain

compact

Guarantee
period

offer

thicker

practical

1. The price ___ of the product is from rm

89 rm 159 only
2. Many found the luggage trolley
extremely __ as it could be folded into
the size of ones palm
3. This washing machine is not only
durable but also ___ for all busy
working women
4. The special ___ is valid only till the end
of the month
5. Preferring a ___ fabric, mike opted to
buy a good piece of cotton material

6. In order to ____ a fair complexion, use

Milky Cleanser twice a day.

7. Dissatisfied customers can exchange the
goods purchased within the _______
8. Todays handphone are extremely _____
and can fit into any pocket.
9. Its ____ quality makes it a worthwhile
buy as it will last forever.
10. This particular quality of silk fabric is
extremely ____ smooth and very
comfortable to use.

Answers

1. Range
2. Convenient
3. Practical
4. Offer
5. Thicker
6. Maintain
7. Guarantee period
8. Compact
9. Durable
10. Smooth