MADISON MORRIS:

Because you want

an account planner like no other

Virtual Interview
 I see people
When I look who have choices
at my future but
employers don’t have
enough time…

This is why I present a time efficient

introduction to what you can gain from my
experience and background…
Virtual Interview
Instructions:
1. Read questions you might have for the candidate
and her brilliant answers
2. Interviewer is allowed to eat and drink during the interview
3. Interviewer can stop at any moment,
but s/he have to come back and continue.
4. Interviewer is allowed to take phone calls during the virtual interview.
5. Follow up w/the candidate is strongly recommended.
“Tell me more
about yourself”
 y career path goes in 3 directions,

ll of each are relevant to account planning

“What led you to
choose your
field of
studies?”
 MA in American Studies
Marie Curie University, Poland

My MA in American Studies allowed me for a multi angles

study of correlated subjects (American history & literature,
all in a sociological context).

The interdisciplinary aspect of the degree prepares one

not only to understand the US consumers, but also
practice skills required to ‘connect dots’ in any account
planning projects.
 “What skills &
experience make
you think you’d
be good at
account
planning?
Perseverance
is the fuel which sustains the
inquisitive mind’s curiosity.
 “…

multicultural individuals are

particularly willing to
recruit unfamiliar
ideas for creative expansion,
consider
conflicting alternatives,
and make remote
associations
between ideas…”
“…multicultural
experiences lead to
novel but hidden
creative
Born & raised in Poland, insights…”
US resident, Toward a More Complete Understanding of the Link
Between Multicultural Experience and Creativity
Leung, Maddux, Galinsky, & Chiu

extensive European
Feb-March 2009 American Psychologist

travel
 Continuous Education
Northwestern University
Advertising for Creatives Certificate - completed
University of Chicago
Integrated Marketing Certificate (in the process of taking classes)
DePaul University
Market Research Certificate – completed

Photoshop CS4 Level 2: Advanced - Training Connection Chicago

In Design Publishing - NU School of Continuing Studies
PowerPoint 2007 – Advanced
Excel 2007-Advanced
Dreamweaver
NU Employee Development
Art techniques - Evanston Art Center
Creative Writing I - StoryStudio, Chicago
 Preference for
multitasking

“…not only able to juggle many

various tasks, projects and ideas but
actually enjoy doing so.

Not only [keeping] many project balls

in the air and running smoothly,
[but also considering] many different
ideas simultaneously,
remembering,
relating & making new connections
all the time..”

Definition of Consumer-Insights Personality

Dona Vitale’s Consumer Insights 2.0
“In what situations
have you used
this
competencies/
skills? “
I had to perserve in various situations, I had to learn quickly
“Tell me about a
time when you
had to analyze or
interpret
numerical
information? ”
“The numbers are boring until you realize how
much they tell a story”
Jan 20, 2010 New York Times
In my current position I deal with statistical information all the time.

I identify a type of desired data,

then collect & analyze information in regards to e.g.
• recruiting statistics of different groups of students,
• numbers on jobs posted from/for specific regions or
• breakdown of details of counselors' appointments.

Just recently I completed a yearly examination

of the alumni counseling sessions.
I categorized emerging & continuing trends
to guide the services into the next year e.g.
in regards to geographical location of the population served,
its profile and its multileveled needs.
The findings were presented in a form
of an attractive and informative PowerPoint to the administration.
“How do you keep
abreast of current
events? ”
b=blog
“What distinguishes
you from the other
people I am
interviewing
today?”
I'll answer with a phrase I heard
during a Maddock Douglas
presentation at the 9th Shopper
Insights in Action Conference I
attended last year in Chicago.

“You can’t read the label when

you’re sitting inside the jar”

I am able to see issues clearer

and approach them with a
common sense and adventurous
spirit that only an outsider to the
industry would dare to employ.
““I don’t see Miami
Account Planning
Boot camp in your
education?”
 Although
relevant training is
important,
there is something to
be said for people
who ‘just do it’.

And although you

might have applicants with more relevant degrees on their resume,
I am certain that no
one will give you
better hands on
experience,
insights in the issues
or passion towards
carrying projects
than
I will!
 “What are you
looking for in your
potential
employer? ”
pportunity to grow
with the company

tarting with

npaid

ouple hours here and

there

rojects
 ON T A CT ME
C
 In the timeless words of
ABBA’s Take a Chance On Me

“…Gonna do my very best

& it ain't no lie
If you put me to the test,
if you let me try

Take a chance on me…”