MedNet – Advertising ROI

Visitors per month 4,300,000 Case Fact & Exhibit 2

Impressions per visitor 4 Calculation
Total Impressions 17,200,000 Exhibit 2
Cost per 1000 100 Case Fact & Exhibit 2
impressions
Cost for advertising 1,720,000 Exhibit 2
Click through rate 3% Exhibit 2 &3
Number of Click 516,000 Calculation & Exhibit 2
-Throughs
Cost per click through 3.33 Calculation & Exhibit 2
Purchase% 6% Exhibit 3
Cost per purchase 55 . 56 Calculation
(3.33/6%)
Estimated contribution 150 Exhibit 4
per sale
New Customers ( Click 30,960 Calculation
throughs*% who
purchase
Income (contribution * $4,644,000 Calculation
New Customers)
Profit $2,924,000 Calculation
ROI 1.7 Calculation
 Marvel – Advertising ROI

Visitors per month 19,000,000 Case Fact & Exhibit 2

Impressions per visitor 3 Calculation
Total Impressions 57,000,000 Exhibit 2
Cost per 1000 impressions Na Case Fact & Exhibit 2
Cost for advertising Na Exhibit 2
Click through rate 1.4% Exhibit 2 &3
Number of Click -Throughs 798,000 Calculation & Exhibit 2

Cost per click through 0.54 Calculation & Exhibit 2

Purchase% 2% Exhibit 3
Cost per purchase (0.54 /2%) 27 Calculation

Estimated contribution per sale 45 Exhibit 4

New Customers ( Click throughs* 15960 Calculation

% who purchase

Income (contribution * New 718200 Calculation

Customers)

Profit 287280 Calculation

ROI 0.67 Calculation
 Newspaper – Advertising ROI

Visitors per day 2,500,000 Case Fact & Exhibit 2

Impressions per visitor 2 Calculation
Total Impressions 5,000,000 Exhibit 2
Cost per 1000 impressions NA Case Fact & Exhibit 2
Cost for advertising 2,60,000 Exhibit 2
Click through rate NA Exhibit 2 &3
Number of Click -Throughs 37000 Calculation & Exhibit 2

Cost per click through 7.03 Calculation & Exhibit 2

Purchase% 12 Exhibit 3
Cost per purchase (7.03/12%) 58.56 Calculation

Estimated contribution per sale 165 Exhibit 4

New Customers ( Click throughs* 4440 Calculation

% who purchase
Income (contribution * New 732,600 Calculation
Customers)
Profit 472600 Calculation
ROI 1.82 Calculation