STAR BALLPOINT PEN

Mission Statement

Saving the
environment with
every stroke

Vision

Star Ballpoint
Pens vision is to
create a Literate
Bangladesh.

Marketing Mix
Product
Price
Place
Promotion

State Of The Art design

with 0.4mm felt-tip &

frictionless grip for
smooth and comfortable
writing experience.
Made up of
Bioplastic,therefore Eco
Friendly.
Can reduce manufacture
cost by recycling the
used, disposable pen.

Marketing Mix
Product
Price
Place
Promotion

Affordable and

low pricing
(3Tk / pen)

Marketing Mix
Product
Price
Place
Promotion

Stationary

Shops
Convenience
Stores
Superstores

Marketing Mix
Product
Price
Place
Promotio

Will promote through Non

Personal Communication
Channels. That isNewspaper, TV and online
advertisement.
Facebook Fan Page.
Free Samples distributed
among mass people, in
educational institutions,
Corporate Houses etc.

Product Life Cycle Stage

Since, we

are starting
out, our
product is still
in the
Introduction
stage

Segmentation
Geographic

SegmentationCountry (Bangladesh)
Demographic

SegmentationAge (11 and above)

Income ( Everyone can
afford it)
Occupation (All)

Psychographic

Segmentation
Social Class
( Working Class and
above)

Targeting
Undifferentiated or Mass Marketing
Since, we are just beginning it is

logical for us to only produce one

version.
However, as we generate profit in
the future we can look forward to
new products.

Targeting
The reasons for doing undifferentiated

marketing are1)It appeals to a broad spectrum of

people
2)It is efficient due to economies of sale
3)It is very effective when most
consumers have similar needs.

Positioning &
Differentiation
In order to position our product
among our consumers, we will
have to differentiate it from our
competitors.So,we will mainly
focus on:>Product Differentiation
>Channel Differentiation

Positioning &
Differentiation
Our products competitive advantage over our
competitor Matador Ballpoint Pens are
>It is cheaper(tk 3/-) than Matador(tk 5/-)
>It Provides more benefit( made up of
Bioplastic,so once ink is finished, it can be
recycled and reused again) than Matador
Ballpoint pen(once ink is finished it cannot be
recycled and reused again)
>And therefore saves both our manufacture
cost and Consumers expense cost.

Positioning &
Differentiation
Channel Differentiation:As we are producing in large quantitites,we will

not be able to sell our products directly to our

consumers.So,we will be using the Indirect
Marketing Channel.
As such, we will sell our products to Wholesalers
and Retailers, who will then sell it to the
consumers.
This enables us to share our cost and carry our
inventory.
Will be able to cover more Geography and gain
additional sales force.

Branding
A brand is a persons gut feeling

about a product or service

Gain the trust of customers to
be Eminent in the market.
In order to make our pen
distinct, we will position it
according to its attributes which
are:-cheap, colorful and
environmentally friendly.

Branding
We will FOCUS on only ballpoint

pens, for now, to grow the value of

our brand
So that we can expand into other
markets as well.
Finally, to enter the market & gain
peoples attention, we need a name
for our brand and a logo.

Branding
Why the name STAR ??
Because it is-

1.Brain-hitting
2.Easy to spell & Pronounce
3.Easy to remember
4.Appropriate,for our only
product.

IMC
Integrated Marketing Communication deals with

how firms create and build successful

relationships with consumers that increases
brand value.
At STAR pens, we establish a relationship with
customers
through
T.V.
and
Internet
advertisements
In addition, distribution of free samples at events
and festivities
We will also provide customers with the ability to
fill out comment cards on our website for a
chance to win free products.

Manufacturing Process
Ball point pens are made to order in large

quantities
The basic steps include- ink compounding,
metal component formation, plastic
component molding, piece assembly,
packaging, labeling, and shipping .
The ink is manufactured in a designated
area in the plant. Raw materials are mixed
in a vat and mixed thoroughly depending
on the type of ink.

Manufacturing Process
The point and reservoir is then

placed on the plastic body of the pen

Other finishing touches include
adding color and patterns to each
finished pen
The finished pens are then
packaged, boxed and sold to
wholesalers and retailers.

Legal & Ethical Issues

While the Matador
Ballpoint pen does
not have much of a
feature, it has many
bad attributes:1)The Design is too
simple
2) Made up of NonBiodegradable Plastic

3)It is made up of a
mixture of different
chemicals including
polypropylene,poly
ester,etc,which is not
suitable of recycling.
4)Its ink is mainly oilbased and contains
potentially dangerous
biocides that is
harmful to both
humans and
environment.

Legal & Ethical Issues

Now,the image above is the infra-structure

of our product,STAR Ballpoint Pen

Legal & Ethical Issues

The features of STAR Ballpoint
Pens Are:1)The body is composed of an
innovative new bio-plastic
made from sustainable crop
material.
2) We use a customformulated ink that meets the
highest
safety standards for human
and environmental toxicity .

Thank You