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Strategic HRM

PGDM

Ref: SHRM Charles Greer

What is strategy?
What

is strategy?

Is it a plan?
Does it refer to how we will obtain the ends we

seek? Is it a position taken?


Just as military forces might take the high ground
prior to engaging the enemy,
might a business take the position of low-cost
provider?
does strategy refer to perspective, to the view one
takes of matters, and to the purposes, directions,
decisions and actions stemming from this view?
Does strategy refer to a pattern in our decisions and
actions?
does repeatedly copying a competitors new product
offerings signal a "me too" strategy?
Ref: SHRM Charles Greer

Strategy is

Strategy is all these


it is perspective, position, plan, and pattern.
Strategy is the bridge between policy or high-order goals on
the one hand and tactics or concrete actions on the other.
Strategy and tactics together straddle the gap between ends
and means.
strategy is a term that refers to a complex web of thoughts,
ideas, insights, experiences, goals, expertise, memories,
perceptions, and expectations that provides general guidance
for specific actions in pursuit of particular ends.
Strategy is at once the course we chart, the journey we
imagine and, at the same time, it is the course we steer, the
trip we actually make. Even when we are embarking on a
voyage of discovery, with no particular destination in mind, the
voyage has a purpose, an outcome, an end to be kept in
Ref: SHRM Charles Greer
view.

Meaning
Strategy

is a term that comes from the


Greek strategia, meaning "generalship."
In the military, strategy often refers to
maneuvering troops into position before
the enemy is actually engaged

Ref: SHRM Charles Greer

definitions in use
Some

of the definitions in use include the


following:
Strategy is that which top management does that is

of great importance to the organization.


Strategy refers to basic directional decisions, that is,
to purposes and missions.
Strategy consists of the important actions necessary
to realize these directions.
Strategy answers the question: What should the
organization be doing?
Strategy answers the question: What are the ends
we seek and how should we achieve them?
Ref: SHRM Charles Greer

What is strategic
management?
A continuous,

iterative process aimed at


keeping an organization as a whole
appropriately matched to its environment
(Samuel C. Certo and J. Paul Peter, Strategic Management)

Keeping

the business in tune with


management and marketing forces both
outside and inside the firm

Ref: SHRM Charles Greer

Competitive strategy
Competitive

strategy leads to competitive

advantage
Generates supernormal ROI
Offers services of value
Uses cost effective technology
Avoids erosion of competitive advantage by

exploiting and developing a technological base


Ref: SHRM Charles Greer

Stages in Strategic management


Strategic

analysis

Environmental analysis
Establish organizational direction

Strategy

formulation
Strategy implementation
Strategic control

Ref: SHRM Charles Greer

Strategy & HRM ?


Physical

NEED FOR STRATEGIC HRM

assets are viewed as investments

Can
superior technology
Superior facility
Superior product

Bring about and more importantly sustain competitive


advantage?

Physical

facilities can be duplicated, cloned or


reverse engineered and they no longer provide
competitive advantage
Ref: SHRM Charles Greer

Strategy & HRM ?


Cost

NEED FOR STRATEGIC HRM

of employees as variable cost of production.

No formal recognition of human resource as a key

resource
No recognition of firms contribution to training
Cost of recruitment, training and replacement
ROI for investments in human resources

maintainable advantage usually from outstanding


depth in selected human skills, logistics
capabilities, knowledge bases
Ref: SHRM Charles Greer

HRM

Changing times?

Views

of employees as cost center is changing


Selection process
Induction and training process
Education
Retention - negative impact of employee turn over
Compensation
Innovation and learning cost of un recorded knowledge
Ref: SHRM Charles Greer

strategic HRM
HRM

is a strategic tool only if it contributes


to the bottom line. The question is; Does it?
Forecasts of shifts in skill needs from manual

to cerebral
Human Resources needs to looked at from an
Investment perspective.

Ref: SHRM Charles Greer

Strategic analysis HRM


To be competitive, organizations in many
industries must have highly skilled.
Knowledgeable workers. They must also have a
relatively stable labour force since employee
turnover works directly against obtaining the kind
of coordination and organizational learning that
leads to fast response and high-quality products
and services
- Edward Lawler
Ref: SHRM Charles Greer

Human resources
Investment considerations
Management

values
Risk return on investments
Economic rationale for investment in
training
Utility theory
Outsourcing as an alternative to investment in

Human resources
Ref: SHRM Charles Greer

Human resources
Investment considerations
Management

values
Risk return on
investments
Economic rationale for
investment in training
Utility theory
Outsourcing as an

alternative to
investment in Human
resources

Values, Philosophies of
management / senior managers.
Cost center
HR cost center
Replaceable resource

Investment
HR value adder
Critical resource
KEY personnel
Enhances human capital/

prevents depletion

Ref: SHRM Charles Greer

BPL, Govt,Vs Infosys, Vs


Reliance, TCS
Education, training, reward,
promotion.

Human resources
Investment considerations
Management

values
Risk return on
investments
Economic rationale for
investment in training
Utility theory
Outsourcing as an

alternative to
investment in Human
resources

The employers do not own the


resource in which they have
invested.
Returns must be great enough
to overcome the risks
Cash outlays to maintain no
layoff policy, the benefits are
not easily quantified
Incur costs in short run for long
term strategic benefit.
Flexible committed work force
Better organizational culture
Reliance communication
Bond money

Ref: SHRM Charles Greer

Human resources
Investment considerations
Management

values
Risk return on
investments
Economic rationale for
investment in training
Utility theory
Outsourcing as an

alternative to
investment in Human
resources

Human capital theory

General training

Empr Not to bear the cost of Gen


training as the employees transfer skills
developed at employers expense.

OJT, Tuition fee reimbursement


Recoup cost of general training
[loyalty, flexibility]

Specific training
Employee related

Cost of mobility, relocation,


residence, children's education and
other psychological issues,
new salary lower/ greater

LAY OFF

Ref: SHRM Charles Greer

Human resources
Investment considerations
Management

values
Risk return on
investments
Economic rationale for
investment in training
Utility theory
Outsourcing as an

alternative to
investment in Human
resources

Utility

of each HR
activity [attempts to determine
economic value of human resource
programs activities and procedures]

Recruitment process

Employee with higher


productivity

Performance appraisal

Return on output
Return on sales

Advt, training, special roles,

Ref: SHRM Charles Greer

Human resources
Investment considerations
Management

values
Risk return on
investments
Economic rationale for
investment in training
Utility theory
Outsourcing as an

alternative to
investment in Human
resources

Where world class capabilities and


strategic advantage cannot be
developed.
The resources devoted to perform
the service internally is greater
than those needed when outsourced
Excessive dependence on suppliers
can be avoided.
Salary, executive search, HRIS,
Benefits administration etc are
outsourced
Key areas viz., performance
appraisal, employee relations and
labour relations are retained by
companies.

Ref: SHRM Charles Greer

Investments in training and


development

Investments in employability
Who moved my cheese?/ Jack Welch

the building was still standing , but the people were gone.

Employers have responsibility to ensure they are getting the best

results from each employee before terminating them. (the


employer will have to coach, counsel and train the employee and
also take advantage of the same.

Current practices

OJT
MDP
Prevention of skill obsolescence
Reduction of career plateauing

M,NC, CNC/ soft wares domain / telecommunication

narayan murthy / VRS, golden hand shake/

Ref: SHRM Charles Greer

Investment practices for improved retention


Organizational

cultures emphasizing interpersonal


relationship values
Effective selection procedures
Compensation and benefits
Job enrichment and job satisfaction
Practices providing work life balance
Organizational direction creating confidence in
the future
Retention of technical employee
Other practices in facilitating retention
Opportunities for training, growth, new learning, liberal

transfer policies

Ref: SHRM Charles Greer

Investments in job-secure work forces

Recognition of the costs of downsizing and lay offs


Bumping less senior employees
Reduced productivity
Cost of training the incumbent, wage supplement
Costs relating to termination of employees
Separation payments, higher rates for unemployment
compensation, Depletion of the firms investment in training
employees.
Administrative costs
Human resource processing activities, Clerical expenses, cost
of conducting medical examination of laid off employees,
increased supervisory obligations for managers of reassigned
employees.
Intangible costs
Morale, disruption of efficiencies in work processes,
Accidents, Depletion of goodwill, irregular age distribution

Ref: SHRM Charles Greer

Investments in job-secure work forces

Avoiding business cycle-based layoffs


Alternatives to layoffs
When down turn is of short duration
Block / shut off inflow of personnel into the organization
attrition brings down the cost
Redeployment of current employees
Curtailment of sub contractors and reallocate the work to
permanent employees
Sharing of economic loss wipro
Fewer work days

Employment

guarantees
The work effort and job security relationship
The less secure the greater is the flexibility and productivity
Ref: SHRM Charles Greer

Ethical implications of employment


practices
Job

security
Performance pressures
Compensation
Work environment

Ref: SHRM Charles Greer

Non-traditional investment
approaches
Investment

in (disabled) Differently-abled

employees
Investments in employee health
Countercyclical hiring technical personnel .

Ref: SHRM Charles Greer

Exercise

= Identify the type of investment

Employment security
Self-managed teams and decentralization of decisionmaking
Extensive training and development
Continuous improvement HR programs
Reduced status distinctions and barriers
Sharing of financial and performance information
Trust between management and employees at all
organizational levels
Communication in global markets
Efficient and effective use of new information technologies

Ref: SHRM Charles Greer

ECC recognises that people are the real source of competitive advantage.
It is through people that ECC delivers total customer satisfaction. An
extensive and rigorous recruitment process ensures quality induction.
L&T's Graduate Engineer Trainee recruitment process covers India's major
engineering colleges and institutions. Programmes, plant visits and
comprehensive information-sharing facilitate induction.
The basic principles of ECC's Human Resources policies include
Recruitment based solely on merit by following well-defined and
systematic selection procedures without discrimination
Sustain motivated and quality work force through appropriate and fair
performance evaluation, reward and recognition systems
Identify training needs within the Organisation and design and implement
those need based training programmes resulting in continuous
upgradation of knowledge, skills and attitudes of the employees
Maintain a quality Human Resource Management System to meet the
international standards as per ISO 9001. Plan, design, train, equip and
motivate the department staff to meet this standard of expectation.
ECC's Work Culture
Work culture emphasises:
Freedom to experiment
Continuous learning and training
Transparency
Quality in all aspects of work
Rewards based on performance and potential

Ref: SHRM Charles Greer

Stages in Strategic management


Strategic analysis
Environmental analysis

human resource environment


human resource legal environment

Establish organizational direction

Strategy formulation
Human resource planning
Strategy implementation
Work force utilisation and employment practices
Reward and development system
Strategic control
Performance impact of human resource practices
Human resource evaluation
Ref: SHRM Charles Greer

The human resource


environment
Global

changes
WTO, GATT, EU, G&, G10 etc.

Boarders

and barriers
E-commerce, M-commerce
Emerging markets, new markets.
Technology
Demography
Culture

Etc.

The imperative >>HR focus


Ref: SHRM Charles Greer

The human resource environment


-General environment
Technology

and organisational structure


Worker values and attitudinal trends
Management trends
Demographic trends
Trends in utilisation of human resources
International developments
Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

Influence of technology
HRIS
Redeployment of HR staff to
operating units
New organisational structures
(Short / accountability)
Unbounded corporations
Virtual corporations /

networked organisations
Cellular organisations/guilds
Respondent organisations/
supply niche components

Stimulus for entrepreneurial


business

Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

Ethical/moral issues
(older generation blaming
younger generation)
Time spent on work/ leisure
Work enjoyment / satisfaction /appeals
Loyalty of employees
Location near / far
Age
Younger no loyalty and expect
none
New employee Perception before
joining and after joining the job
(extrinsic to intrinsic)
(image, induction and orientation,
socialization process)
Emphasis on core values, cultures,
family, social service)

Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

Management of diversity
Work teams
Virtual teams
Human resource outsourcing
Open book management
TQM
Integrated manufacturing
Reengineering
Management of professionals
Managing of aftermath of Mrg
& Aqui

Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

Aging

work force (HMT)


Baby boom-US, China
Labour Shortages
Racial diversity
Occupational
distribution for women
Dual career couples

Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

Telecommuting

/
working from home
Relocation from work
Growing use of
temporary and
contingent workers
Employee leasing

Ref: SHRM Charles Greer

The human resource environment


-General environment

Technology and
organisational structure
Worker values and
attitudinal trends
Management trends
Demographic trends
Trends in utilisation of
human resources
International
developments

NAFTA
EU
GATT
WTO
G7

Ref: SHRM Charles Greer

The human resource environment


-Legal environment
An

overview of Industrial Relations Climate


Emerging trends and paradigm shifts towards
Employee Relations
Employee Relations Policy
Implications of:

Employment Related Legislations


Payment Related Legislations
Social Security Related Legislations
Welfare Related Legislations
Ref: SHRM Charles Greer

The human resource environment


-Legal environment

Equal employment opportunity for women.


Age, gender discrimination, promiscuous gender based harassment.

Promiscuity, Dealing with incidences, pregnancy discrimination,


Disability discrimination, Religious discrimination, Reservations
and protection, health care benefits, family and medical leave.

Employee relations
Negligent hiring, immigration, Employment at will, Drug testing,

Safety

Labour relations and collective bargaining.


Emerging issues
Strategic impact of the legal environment
Ref: SHRM Charles Greer

Labour Legislations in India

The Apprentices Act, 1961


The Bonded Labour System (Abolition)
Act, 1976

The Child Labour (Prohibition &


Regulation) Act, 1986
The Children (Pledging of Labour) Act,

1933
The Contract Labour (Regulation &
Abolition) Act, 1970
The Employees Provident Funds and

Misc. Provisions Act,1952

The Employees State Insurance Act,

1948

The Employers Liability Act, 1938


The Employment Exchange (Compulsory
Notification of Vacancies) Act, 1959

The Equal Remuneration Act, 1976

The Factories Act, 1948


The Workmen's Compensation Act, 1923

The Weekly Holidays Act, 1942

The Industrial Disputes Act


The Industrial Employment (Standing
Orders) Act,1946
The Inter-state Migrant Workmen
(Regulation of Employment and
Conditions of Service) Act, 1979
The Labour Laws (Exemption from
Furnishing Returns & Maintaining
Registers by Certain Establishments)
Act, 1988
The Maternity Benefit Act, 1961
The Minimum Wages Act, 1948
The Payment of Bonus Act, 1965
The Mines Act,1952
The Payment of Gratuity Act, 1972
The Payment of Wages Act, 1936
The Sales Promotion Employees
(Conditions of Service) Act, 1976
The Shops and Establishments Act, 1953
The Trade Union Act, 1926

Ref: SHRM Charles Greer

Labour legislations
The

term `labour legislation is used to


cover all the laws which have been
enacted to deal with employment and
non-employment wages, working
conditions, industrial relations, social
security and welfare of persons
employed in industries.

Ref: SHRM Charles Greer

Need for labour legislation in India:

Organized industry in a planned economy calls for the


spirit of co-operation and mutual dependence for
attaining the common purpose of greater, better and
cheaper production. Since this has not been happening
voluntarily, the need for State intervention.
The need for labour legislation may be summarized as
under:
Necessary for the health, safety, and welfare of workers;
Necessary to protect workers against oppressive terms as

individual worker is economically weak and has little


bargaining power;
To encourage and facilitate the workers in the
organization;
To deal with industrial disputes;
To enforce social insurance and labour welfare schemes.

In India, labour legislation is treated as an arm of the


State for the regulation of working and living conditions
of workers.
Ref: SHRM Charles Greer

Principles of labour legislation


Social

Justice:
Social Equity
Standards in terms of living, position in
society etc. of the working population.
National Economy
International Uniformity

Ref: SHRM Charles Greer

Principles of labour legislation

Social Justice:
Social Equity
Standards in terms of living,
position in society etc. of
the working population.
National Economy
International Uniformity

The essence of democracy

is ensuring social justice to


all sections of the
community.
This demands the
protection of those who
cannot protect themselves.
In modern industrial set-up,
workers, left to themselves,
are unable to protect their
interest.
Therefore, the State has to
intervene to help them by
granting them freedom of
association, the power of
collective bargaining and by
providing for mediation or
arbitration in the case of
industrial conflict.

Ref: SHRM Charles Greer

Principles of labour legislation

Social Justice:
Social Equity
Standards in terms of living,
position in society etc. of
the working population.
National Economy
International Uniformity

Legislation based on this


principle provides for
achievement of definite
standards.
EQUAL REMUNERATION

ACT
Specific provisions of
law such as in
factories act
Work timings
Work environment
Dangerous machines act

Ref: SHRM Charles Greer

Principles of labour legislation

Social Justice:
Social Equity
Standards in terms of living,
position in society etc. of
the working population.
National Economy
International Uniformity

These standards for the


working class can be
achieved by bringing
about changes in the Law
of our land.
Power to change the

Law is exercised by the


government.
Existing laws may be
amended to meet the
changed standards.

ESI
EPF
Minimum wages

Ref: SHRM Charles Greer

Principles of labour legislation

Social Justice:
Social Equity
Standards in terms of living,
position in society etc. of
the working population.
National Economy
International Uniformity

Measures have to be
provided through
legislation to:
Ensure normal growth
of industry for the
benefit of the nation as
a whole
Satisfy the physical and
intellectual needs of the
citizens
Ensure the growth of
industrial efficiency such
as to adjust the wage
system with a view to
increase the productivity
and prosperity of the
workers

Ref: SHRM Charles Greer

Principles of labour legislation

Social Justice:
Social Equity
Standards in terms of living,
position in society etc. of
the working population.
National Economy
International Uniformity

ILO Since its inception,


securing minimum
standards (for the working
population worldwide) on
a uniform basis in respect of
all labour matters has been
the main objective of ILO.
o To this end, conventions
are passed at the
conferences of ILO.
As a member of the ILO,

adopting these conventions


would require appropriate
legislation to be brought
about.
The influence of
international labour
conventions has been
significant in shaping the
course of labour legislation
in India.
Ref: SHRM Charles Greer

Legal environment
- Bench mark

Obey the Law. Law is societys codification of right and wrong;


Play by the rules
It is important to perform in a manner consistent with
expectations of government and the law.
It is important to comply with various national and supra-national
laws and regulations.
It is important to be a law-abiding corporate citizen.
It is important that a successful firm be defines as one that fulfils
its legal obligations.
It is important to provide goods and services that at least meet the
minimal legal requirements.

Ref: SHRM Charles Greer

Strategy formulation
What

are the purpose(s) and objective(s) of


the organization?
Where is the organization presently going?
What critical environmental factors does the
organization currently face?
What can be done to achieve organizational
objectives more effectively in the future?

Ref: SHRM Charles Greer

Strategy formulation process


Development

of organizational philosophy and


mission statement
Environmental scanning
Analysis of SWOT
Formulation of strategic objectives
Generation of alterative strategy
Evaluation and selection of strategies

Informal / incremental strategic planning


Managed/logical incremental planning

A strategy is the pattern or plan that


integrates
an Greer
organisations major goals, policies,
Ref: SHRM
Charles
and action sequences into a cohesive whole

Competitive strategy in Business


Units
Periodic

forward scanning
Analysis based on longer time frame
Communication about goals and resource allocation
Framework for short-term plan evaluation and
integration
Decisional criteria framework for short term decision
making
PLANNING IN SBUS
Base strategy will be integrated with functional specializations to

exploit the opportunity seen by the strategy and achieve the goals .

Low cost leadership, differentiation, niche


Ref: SHRM Charles Greer

Value Chain Analysis


Primary

activities

Secondary

Activity

Inbound logistics

Procurement

Operations

Human Resource

Outbound logistics

Management
Technology
Development
Infrastructure

Marketing and

sales
Service

Ref: SHRM Charles Greer

Steps in Value Chain Analysis

Value chain analysis can be broken down into a


three sequential steps:
Break down a market/organisation into its key
activities under each of the major headings in the
model (primary activities / secondary activities)
2. Assess the potential for adding value via cost
advantage or differentiation, or identify current
activities where a business appears to be at a
competitive disadvantage;
3. Determine strategies built around focusing on
activities where competitive advantage can be
sustained
1.

Ref: SHRM Charles Greer

HR strategy ?
'a human resource system that is tailored to the
demands of the business strategy'
-Miles and Snow 1984

'the pattern of planned human resource activities


intended to enable an organization to achieve its
goals'
- Wright and McMahan 1992

the pattern planned human resource deployments and


activities intended to enable an organisation to
achieve its goals
Ref: SHRM Charles Greer

SHRM concern
SHRM concern is to ensure
HR management is fully integrated with the

strategy and strategic needs of the firm


HR policies cohere across policy areas and
areas of hierarchy
HR practices are adjusted and used by line
manages and employees as part of their
everyday work
Ref: SHRM Charles Greer

Strategic HRM

Needs investment ROI

Technical skills (pace of technological change)


Knowledge and capabilities

Management of critical and Difficult HR areas

Cost of investment
Reduction in total Labour cost
Efficiency in operation
Optimal use of human resources

A source of competitive advantage

(IMPORTANCE)

Management of change (Resistance to change)


Lack of trust
Antagonistic labour
Motivational problems
Management relations

Economic turbulence

Within the country (turbulence)


Globalisation
Dramatically changing demographics
Differences in workforce values

Strategic human resource management and HRP are considered important


to manage uncertainties; HR is integrated with strategy; Integrating and
Ref: SHRM Charles Greer
aligning HR function with strategy

Benefits of SHRM
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Identifying and analysing external opportunities and


threats that may be crucial to the company's success.
Provides a clear business strategy and vision for the
future.
To supply competitive intelligence that may be useful in
the strategic planning process.
To recruit, retain and motivate people.
To develop and retain of highly competent people.
To ensure that people development issues are
addressed systematically.
To supply information regarding the company's internal
strengths and weaknesses.
To meet the expectations of the customers effectively.
To ensure high productivity.
To ensure business surplus thorough competency
Ref: SHRM Charles Greer

Theoretical frame work of SHRM

Institutional /
Political forces

Firm strategy

Resource
based view
of the firm

Resource dependence
institutional

HRM Practices
Cybernetics
Agency/transaction costs

HR Capital pool
(Skills, abilities)

HR behaviors
Ref: SHRM Charles Greer

Behavioral
approach
Firm level outcomes
(performance,
satisfaction,
absenteeism etc)

Theoretical frame work of SHRM


Strategy driven
Resource based view

Competitive advantage based on unique allocation of resources {selection


/Compensation package} (TCS)

Behavioral view

Control and influence the behaviors of individuals (Infosys)

Cybernetics systems

Adoption or abandonment of practices based on feedback on contributions to


strategy (Bosch MICO)

Agency/transactions cost view

Use of control systems, performance evaluation and reward systems etc


(In the absence of performance evaluation strategy may not be pursued)

Non-Strategy

driven

Resource dependence and power theories


Power and politics= legislation, unionization, control of resources, expectations of
social responsibility.

Institutional theory
In appropriate performance evaluation dimensions (inertia / rational decision
making.appraisal
Ref: SHRM Charles Greer

International strategy
Multinational,

global and transnational

strategies
Strategic alliances
Sustainable global competitive advantage
Globally competent managers
Location of production facilities
Ref: SHRM Charles Greer

Human resource contributions


to strategy
Environmental

scanning and competitive

advantage
Implementation of resource reallocation
decisions
Slide >
Lead time for dealing with labour shortages.
..

Ref: SHRM Charles Greer

Industry matrix

< Back

Ref: SHRM Charles Greer

Other issues

Strategy driven role behaviors and practices

Strategic human resource activity typology

Innovation cooperation, group oriented, long term appraisal system, generalized skill development, broad career path,
compensation approaches accentuating internal equity flexible compensation packages including stock ownership
quality enhancement- employment security guarantees. Extensive training programs, participative decision making (process
orientation)
cost reduction performance evaluation system emphasizing results in the short term. Virtually no training programs, very
specialized jobs, narrow specialized career jobs,Procedure for continual tracking of wage rates in the labour market.

Relational : transactional $ High : low strategic value

Classifying human resource types

Slide >

Jeffrey sonnenfeld and Maury peiperl Slide


Miles and snow: Defenders, prospectors, analyzers and reactors

Network organization and strategy


Integration of strategy and human resource planning

Evolution of strategy and human resource planning integration.

Evolution of linkages between Strategic business planning and HRM


Administrative linkage, one way HR is involved in implementation, two way- involved HRM and strategic business plans, integrated

Determinants of integration

Conditions under which determinants may not be appropriate.

Ref: SHRM Charles Greer

HUMAN RESOURCE ACTIVITY TYPOLOGY


High

Performance

enhancement

Consulting

Staffing

planning
Benefits of planning
Retirement planning
Compliance

Employee

relations
Labour negotiations
Executive compensation
Employee development
Management development
Recruitment interviewing

Strategic value of
activity

< IMPORTANT TO EXECUTIVES >


Payroll
Benefits

administration
Retirement administration
Employee records
Relocation administration
Recruitment information processing
Low

Back

Recruitment

information

processing
Employee assistance programs

< IMPORTANT TO EMPLOYEES >

Transactional

TypeofCharles
HR activity
Ref: SHRM
Greer

Relationship

Classifying human resource types *

BACK

Ref: SHRM Charles Greer

Benefits of integrating HRP with Strategic


planning
Generates

more solutions to complex


organizational problems
Ensures consideration of human resources in
organizational goal setting process
Ensures consideration of human resources in
assessment of organizational abilities to
accomplish goals and implement strategies
Reciprocal integration prevents strategy
formulation based on personal
rigidities/preferences
Facilitates concurrent consideration of strategic
plans and managerial succession.
Ref: SHRM Charles Greer

Strategic components of HRM


relevant to internal fit
Management

awareness
Management of the function
Portfolio of programs
Personnel skills
Information technology
Awareness of the environment
Ref: SHRM Charles Greer

HR Practitioners Role

The HR managers have keen role in the effective planning and


implementation of the policies and decisions that in tune with the business
changes.
They should act as strategic partners and be proactive in their role than mere

reactive, passive spectators.


The HR managers should understand how far their decisions contribute to
business surplus incorporating human competency and performance to the
organisation.
Strategic HR managers need a change in their outlook from seeing themselves as
relationship managers to strategic resource managers.

Kossek (1987, 1989) argues that major HRM innovations occur when senior
management takes the lead and adoption of innovative SHRM practices is dependent on
the nature of relationship of the HR Department with the CEO and the line managers.
Legge (1978) commenting on the actions of the personnel practitioner in the innovation
process suggests that adoption of an innovation by an organization depends largely on
HR practitioners' credibility with information and resource providers.

HR Department and HR managers in these innovative organizations play a

strategic role (Ulrich, 1997) linking the HR strategy with the business strategy of
the organization.
A crucial aspect concerning SHRM is the concepts of fit and flexibility. The
degree of fit determines the human resource system's integration with
organization strategy. It is the role of HR Managers to ensure this fit in between
Human Resource System with the Organization Strategy.
Ref: SHRM Charles Greer

Requirements for SHR-Managers


Information

management skills
Planning skills
Management skills
Integration skills
Change management skills

Ref: SHRM Charles Greer

Human resource planning


Strategic

role of HRP
Over view of HRP
Managerial issues in planning
Selecting forecasting technique
Forecasting the supply of human resources
Forecasting the demand for human
resources
Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Developmental planning
for strategic leadership
Assessment of strategic
alternatives
Adding value
Contribution to strategic
human resource
management
Strategic salary planning.

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Steps

in HRP

Interfacing strategic planning and


scanning the environment
Taking an inventory of the companies
current human resources.
Forecasting the demand for human
resources
Forecasting the supply of human resources
both from within the organization and
from the external labor market
Comparing the forecast of demand and
supply
Planning the actions needed to deal with
anticipated shortages or overages
Feeding back such information into the
strategic management process

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Planning

in a context
of change
Responsibility for
human resource
planning
Failure to plan for
human resources

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Personal

implications
Changing receptivity
towards planning
Stricter legislations for

lay off etc


Other

issues

Mind set of work force

and related actions.

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Purpose of planning
Organisational
characteristics
Industry characteristics
Environmental turbulence
Other consideration
Technique of forecasting
Cost
Accuracy

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Replacement charts
Human resurce inventories
Succession planning
Markov analysis .
Renewal models
Mgr posi

age cohorts, internal mobilization

Computer simulation
Regression analysis
Trend extrapolation
Utilisation of supply

forecasting techniques

Ref: SHRM Charles Greer

Human resource planning

Strategic role of HRP


Over view of HRP
Managerial issues in
planning
Selecting forecasting
technique
Forecasting the supply of
human resources
Forecasting the demand
for human resources

Heuristics,

Rule of
thumb and the Delphi
technique
Operations research
and management
science technique
Regression analysis
Utilisation of demand

forecasting technique

Trend extrapolation

Ref: SHRM Charles Greer

Markov analysis
Distri
bution
of
emplo
yees
in
time

Job 1 27
Job 2
Job 3
Job 4
Job 5

.66
41 .15
55 .03
64 .00
73 .00
260 26

.11
.60
.08
.09
.08
44

.09
.08
.55
.18
.10
55

.09
.10
.11
.16
020
37
Job 1 Job 2 Job 3 Job 4 Job 5 exit
Ref: SHRM Charles Greer

.03
.06
.13
.54
.17
57

back

.02
.01
.10
.03
.45
41

Strategy formulation process


Development

of organizational philosophy and


mission statement
Environmental scanning
Analysis of SWOT
Formulation of strategic objectives
Generation of alterative strategy
Evaluation and selection of strategies

Informal / incremental strategic planning


Managed/logical incremental planning

A strategy is the pattern or plan that


integrates
an Greer
organisations major goals, policies,
Ref: SHRM
Charles
and action sequences into a cohesive whole

Strategy implementation
work force utilization and employment practices

Efficient

utilization of human resources


Dealing with employee shortages
Selection of employees
Dealing with employee surpluses

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Cross training and flexibility in


assigning work
Using work teams
Requirements for effective

teams

Forming
Storming
Norming
performing

Operating on a non union basis

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Strategic

recruiting
Special recruiting for
minorities and women
workers
Flexible retirement as
a source of labour
Managing vendors of
outsourced functions

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Managing vendors of
outsourced functions
Making the outsourcing

decision
Selecting and negotiating
with outsourcing vendors
Managing the outsourcing
transactions
Managing vendor
relationships
Monitoring and evaluating
vendor performance

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Reliability and validity


Predictive validity
Concurrent validity
Content validity

Job analysis

KSA

Interviews
Behavioural interviews
Testing
Assessment centres

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Redeployment

and

retraining
Early retirement
Retreat from
employment security
policy
Downsizing and
layoffs
Termination strategies

Ref: SHRM Charles Greer

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Downsizing and layoffs

Findings

Ref: SHRM Charles Greer

Co are not well prepared


6 months to 1 year co indicators
do not improve profits, ROI,
Stock prices, expense ratios
Survivors syndrome
Myth of job security exploded
(Who moved my cheese)
Sustained improvement can be
brought about only with
improvements in productivity,
quality and effectiveness and
integrate reductions in head count
with planned changes in the way
the work is designed.
Downsizing in not a one time
quick fix solution to enhance
competitiveness. is a part of
continuous improvement.

Strategy implementation
work force utilization and employment practices
Efficient

utilization of
human resources
Dealing with
employee shortages
Selection of
employees
Dealing with
employee surpluses

Downsizing and layoffs

Guide lines for conduct of layoffs

Ref: SHRM Charles Greer

Give early warnings /


announcements of layoffs
Soften the impact with
compensation and benefits
Utilise the services of
outplacement firms
Supply retraining services
Provide equitable and decent
treatment to laid off employees
Ensure supportive treatment of
survivors
Maintain a cooperative approach
with unions
Uphold obligation to the
community

Special implementation
challenges
Career

path for technical professionals


Dual career couples
Strategy implementation system Reward
and development systems
Strategically oriented performance management
system
Strategically oriented compensation systems
Employee development

Ref: SHRM Charles Greer

Strategy implementation system


Reward and development systems
Strategically

oriented

performance
management system
Strategically oriented
compensation systems
Employee
development

Performance measurement
approaches

MBO
Graphic scale rating
Narratives
BARS
Behavioral observation scales
360 degree feedback

Performance evaluation of
executives
Effectiveness of performance
measurement.

YOU GET WHAT YOU MEASURE, YOU MEASURE WHAT YOU VALUE, YOU
Ref: SHRM Charles Greer
CAN NOT CONTROL WHAT YOU CANNOT MEASURE.

Strategy implementation system


Reward and development systems
Strategically

oriented

performance
management system
Strategically oriented
compensation systems
Employee
development

Traditional

compensation systems
Job analysis > job evaluation >

salary/wage hierarchy

Point system
Factor comparison system
Hybrid system

Internal equity
> Wage surveys to establish

external equity.

Ref: SHRM Charles Greer

Strategy implementation system


Reward and development systems
Strategically

oriented

performance
management system
Strategically oriented
compensation systems
Employee
development

Traditional compensation
systems
Inadequacies
Wage for know-how not
given
Compensated for specific
job only
Impact of collective
bargaining on wage
structures.
Does not work well with
managers and
professionals

Ref: SHRM Charles Greer

Strategy implementation system


Reward and development systems
Strategically

oriented

performance
management system
Strategically oriented
compensation systems
Employee
development

Skill

based pay
Broad banding
Team based pay
Variable compensation
Executive
compensation

Ref: SHRM Charles Greer

Strategy implementation system


Reward and development systems
Strategically

oriented

performance
management system
Strategically oriented
compensation systems
Employee
development

Training programs
Training methods
Apprenticeships
Management development
Management development
for international assignments
Product life cycle and
managerial fit
PLC, Evolutionary stage >

Steady state
Development Vs selection

Ref: SHRM Charles Greer

The performance impact of


human resource practices
Individual

high performance practices


Limitations of individual practices
Evolution of practices
Systems of high performance human resource
practices
Individual best practices Vs systems of practices
Universal practices Vs contingency perspectives

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Seven management
practices that enhance
performance Jefrey Pfeffer
1.
2.
3.

4.
5.
6.
7.

Employment security
Selective hiring of new personnel
Self managed teams and
decentralization of decision
making as basic principle of org
design
Comparatively high compensation
on organizational performance
Extensive training
Reduced status distinctions and
barriers
Extensive sharing of financial and
performance information.

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Compensation

Diversity
Employment

Countercyclical hiring,
downsizing, early retirement
programs, employment security,
human resource outsourcing.

Industrial relations

High compensation linked to organisational


performance
Incentive based compensation
Profit sharing
Team based compensation

Decertification of union
bargaining agent
Positive labour relations
Strikes, lockouts

Internal labour market

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

motivation

Performance management
Staffing

Decentralized decision
making
Self managed teams
Open book management
Reduced status differentials or
symbolic egalitarianism

Cognitive tests, staffing


selectivity, CEO succession
insider outsider, yield analysis
of recruiting sources

Training

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Each practice has a


different kind of impact on
individual workers if
possible to address at
individual levels the same
may be done.
Results of studies that
give positive or negative
indication can not be
taken as absolute

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

HR practices are path


dependant. They consist
of policies that are
developed over time and
cannot be simply
purchased in the market
by competitors.

Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Has positive impact


Commitment oriented systems

Human capital enhancement

Hourly pay, individual equity,


individual incentive, result based
performance appraisal

Motivation and commitment system

Comprehensive training, BARS,


Technical and problem solving skills,
selective staffing

Human resource administrative system

Decentralized decision making, general


training, Highly skilled employees,
High wages - bonuses

Receptiveness to new training,


compensation contingent on firms
performance, extent of status
differentials

Skills and organizational structures

Attitude survey, access to grievance


procedures, formal job anasysis, info
sharing
Ref: SHRM Charles Greer

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Mxed evidence and


response
Some individual practices

have had positive impact


Systems of practices have
both

Ref: SHRM Charles Greer

Adoption
Implementation
fit

The performance impact of


human resource practices

Individual high performance


practices
Limitations of individual
practices
Evolution of practices
Systems of high performance
human resource practices
Individual best practices Vs
systems of practices
Universal practices Vs
contingency perspectives

Have their own


applicability
Evidence for success of

both
Greater evidence for
contingency

Ref: SHRM Charles Greer

Human Resource Evaluation


Overview

of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic contributions of
traditional areas
Evaluating strategic contributions in
emerging areas
Ref: SHRM Charles Greer

Human Resource Evaluation

Overview of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic
contributions of traditional
areas
Evaluating strategic
contributions in emerging
areas

Scope of evaluation
Strategic impact
Level of analysis
Criteria
Level of constituents
Ethical dimensiona

Ref: SHRM Charles Greer

Human Resource Evaluation

Overview of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic
contributions of traditional
areas
Evaluating strategic
contributions in emerging
areas

Audit approaches
Analytical approaches
Quantitative and
qualitative measures
Balance scorecard
perspective
Benchmarking
Industry influences

Ref: SHRM Charles Greer

Human Resource Evaluation

Overview of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic
contributions of traditional
areas
Evaluating strategic
contributions in emerging
areas

Little
Results not revealed

Ref: SHRM Charles Greer

Human Resource Evaluation

Overview of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic
contributions of
traditional areas
Evaluating strategic
contributions in emerging
areas

HRP
Staffing
Training
Performance evaluation
systems
Compensation systems
Utility analysis
labour and employee
relations

Ref: SHRM Charles Greer

Human Resource Evaluation

Overview of evaluation
Approaches to evaluation
Prevalence of evaluation
Evaluating strategic
contributions of traditional
areas
Evaluating strategic
contributions in emerging
areas

Equal employment
opportunity and
management of diversity
Quality readiness

Ref: SHRM Charles Greer

Thank you
Issues

to be taken into consideration

Ref: SHRM Charles Greer

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