Mercur I is an inverter for

marketing at Planet-I, its

always ready to go with its
fully charged members!!

Siva Kumar Desetti

Ph:8370038729

 NSR
Farm
fresh
Doodle
Blue
Social
Wavelen
gth
Ropso

Khan
Khajura
Tesan
Campaig
n of HUL

Winning
in many
Indias

Special sessions

Branded
Mardi
Gras
Pitch
Please
Tourism
Hippo
Market
Tour

Industry Interaction(Buzzle)

No. of posts: 30
Posts related to
marketing(taking Ads,
blogs and articles into
account) : 19
Posts related to Club
and its activities : 11
So 30 posts for 218
days i.e. one post for
every 7.2 days, and 1
marketing related
post every 11.47 days

Live Projects

In the Academic year 2014-15, Performance was not quite satisfactory. There were only 5
competitions conducted, among them 2 of them were quizzes, and 2 of them were competitions
related to tourism which are individual events. Only pitch please appeared to be an interesting
competition. There was only one special marketing session by a visiting professor and even limited
number of people allowed for that session. Even the number of live projects could have been more
and more initiatives can be taken to connect students and the leading marketers in the Industry.
Even the presence on Facebook page was not that active, the average time per post is 7.2 days
which should be reduced a lot and active presence of social media is necessary. Some of the
marketing related stuff and articles are too low in number (12), which can be a lot improved.
Posts on Facebook
Competitions and events conducted on
Page
campus
Competitions/Events
Conducted

P
e
rf
o
r
m
a
n
c
e
o
f
M
e
r
c
u
r
I

Special
session
on
marketin
g by
prof.ATP
Ramani
Placeme
nt
Preparat
ory after
Assumption 1: Have taken into account, events
session

Action Plan

A
c
t
i
o
n
P
l
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Objective: To increase number of live

projects offered by the Club
Tentative dates: This can be taken care
by corporate communications head and
president and these live projects are to
be released at end of each term and
during starting of a term
Promotions: Can be promoted by
leveraging on the company offering the
live project and importance of the live
Start
projectonline Social media marketing
Competitions: Mercur I can start
competitions which are debating
competitions on a marketing topic using
their marketing knowledge in the form of
comments on the post. This helps us to
increase the skills of participants and
also helps to create a Buzz about that
event which in turn makes Mercur I more
popular
Tentative date: During the first term
would be better because people are

Start More Competitions: Apart from the

existing competitions there can also be other
competitions which can simulate the real
marketing environment and then ask
participating teams to come up with decisions
and tactics. It can also be a marketing marathon
where a participating teams has to clear many
rounds before they enter final simulation round
so that the winner is proven to be good
everything and these type of competitions can
help people to know about all the types of
Marketing Forum: A grand event can be
competitions
conducted
inviting
industry
experts from all the
Tentative by
date:
during
3rd term
sectors and conduct a forum so that it greatly
helps Marketing enthusiasts to gain great
knowledge about the industry from industry
leaders themselves
Tentative date: This can be conducted during
3rd term when PGP1s almost have good
knowledge about marketing
Promotions: This event can be promoted by
posting about one speaker now and then before
the event and some interviews with them if

A
c
t
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o
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Publish Infographics of all sectors

before placements: Analyze the sectors
and publish infographics during the time of
placements so that it will help all the
students appearing for both marketing and
sometimes non-marketing too. During that
stressful season, Infographics helps them
greatly to understand and remember data
than they do on their own in the form of
written/ Printed documents.
Objective: To help all the people
appearing for Marketing companies in the
industry
Tentative dates: These infographics can
be published a couple of days before
placements
Start a Blog: A blog can be started to post
all the articles related to marketing and
different practices of marketing used by the
companies today. In order to do this, the
team which is previously divided fits better
because of narrowed focus of each member
actually helps them to work better and this
blog can be taken care by news and
editorial head along with digital marketing
and PR head.

Specials sessions on Marketing: Though

only one special session on Marketing is done
during the past year, more efforts should be
put to bring more guest speakers on campus to
conduct Special sessions on Marketing. It
increases both the enthusiasm in the students
about Marketing and the also enhances the
opinion on Mercur I.
Objective: To conduct more special sessions
on Marketing by calling more professors and
Industry experts for guest talks.
Tentative dates: These can start in the
second half of July so that It helps more people
to increase their interest in marketing.
Promotions: The profile and credibility of the
speaker along with the importance of the
session can be used as a promotional tool and
Objective:
To start a blog so that it exists as
brings people
knowledge inventory for all the marketing
enthusiasts at Planet I
Tentative dates: This should be started as soon
as the club settles and should continue as a legacy
for the further generations
Promotions: Students articles can be invited and
are published along with his name, along with
some cash prize

A
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Division of the group:

The Mercur I team can be
divided into groups of one
or two and each person
takes certain
responsibilities and works
towards them so that Club
stays active and effective
in all segments.
Sample roles which can
be used for division:
Secretary
Corporate
Communications head
Events and operations
head
Marketing and
sponsorship head
Projects and Research
head
Digital Marketing and
PR Head
Editorial and News
Initiatives head

Specific Short Quizzes: Though

Marketing quizzes competitions
are conducted( Branded and
Mardi Gras). There can be more
quiz competitions like that can be
conducted. Rather than making a
mash up of all types of questions,
Quizzes of specific types can be
conducted like Tagline Quizzes,
Campaign Quizzes etc.
Objective: To help students have
deep knowledge in each segment
of Industry
Tentative dates: They can
happen in alternative weeks
during months of July to
September
Promotional Activities: This
can be done with the help of
Facebook page and every day an
interesting tag line of a brand is
posted or question is asked so
that people get more interested
and it creates buzz

Guidance for juniors in

their summers:
Apart from placement
preparatory session
conducted by Mercur I,
there can also be sessions
conducted after
placements and before
summers about how to
convert the internship offer
into a PPO. This session can
be taken by PPO holders in
relevant marketing
companies.
Objective: To guide Juniors
about their summers and
help them how can they
make most out of it
Tentative dates: A couple
of weeks before Summers
begin or a week before
PGP2s are done with their
course
Promotions: The
credibility of PPO holders