EFFECTIVITY

BATUHAN FAHRAN
2009503031
DOKUZ EYLUL UNVERSTY
INDUSTRAL ENGNEERNG DEPARTMENT

CONTENT

1.
2.
3.

What Is Effectivity
Measuring Effectivity
Types Of Effectivity
Management Effectivity
Organizational Effectivity
Personal Effectivity
The Difference Between
Effectivity&Effeciency

What Is Effectivity?

Effectivity means the capability of producing

an effect, and is most frequently used in
connection with the degree to which something
is capable of producing a specific, desired
effect.

Definition of effectivity in
various fields

In mathematics, effective is sometimes used as

a synonym of algorithmically computable

In heat transfer, effectivity is a measure of the

performance of a heat exchanger when using
the NTU method.

 In

medicine, effectivity relates to

how well a treatment works in
practice, as opposed to efficacy,
which measures how well it works in
clinical trials or laboratory studies

In

humancomputer interaction,
effectivity is defined as the
accuracy and completeness of
users tasks while using a system

In management, effectivity relates to getting

the right things done. Peter Drucker reminds us
that effectivity is an important discipline which
can be learned and must be earned

In physics, an effective theory is, similar

to a phenomenological theory, a
framework intended to explain certain
(observed) effects without the claim that
the theory correctly models the
underlying (unobserved) processes. An
example is an effective field theory that
"pretends" that certain effects are
caused by a field even if it is known that
this is not actually the case. In a way,
any theory of Physics is fundamentally
an effective theory, since there is no
meaningful distinction of observables
and reality within the scope of Physics

BUT GENERALLY

Effectivity is doing the right thing. Doing the right

thing means conducting the right activities and
applying the best strategies for competitive advantage.
From a process viewpoint it is producing the required
outputs and outcomes, in other words meeting
objectives

MEASURING
EFFECTIVITY

Organizational leaders can't comprehend the

extent to which their organizations and
processes are efficient, effective, and flexible
unless they know how to measure these things.
Measures of efficiency, effectivity, and flexibility
are of great interest to all stakeholders: process
owners, internal and external customers and
suppliers, and executives. Inefficient processes
are costly in terms of dollars, waste, rework,
delays, resource utilization, and so on.
Ineffective processes are costly as well because
they don't do what they are supposed to do.
Processes that are not capable of rapid
adaptation (flexibility and innovation) are costly
because they are not capable of rapidly
responding to customers' needs in terms of
customization and rapid decision-making. The
greatest risk is that stake-holder loyalty will
diminish.

MEASURING
EFFECTIVITY

In order to measure processes in terms of

efficiency, effectivity, and capability of rapid
adaptations, people should ask themselves
what, who, when, where, and how questions.

Here are some effectivity

measures:
How

well the output of the

process meets the requirements
of the end user or customer
How well the output of the sub
process meets the requirements
of the next phase in the process
(internal customers)
How well the inputs from the
external suppliers meet the
requirements of the process

Types Of Effectivity

Management Effectivity

Organizational Effectivity

Personal Effectivity

Management Effectivity

Management Effectivity

In management, the ultimate measure of

management's performance is the metric of
management effectivity which includes:

Conflict management, or how well

management is able to utilize confrontation
and collaboration skills; management's
ability to be flexible and appeal to common
interests.

Consideration, or how well managers seek

to understand and appreciate others'
values; and not merely as a means to a
business goal.

Management Effectivity

Delegation, or how well management

gives assignments and communicates
instructions to members of the
organization
Execution, or how well management's
plans are carried out by members of the
organization
Leadership, or how effectively
management communicates and
translates the vision and strategy of the
organization to the members

Management Effectivity

Motivation, how management attempts

to understand the needs of others and
inspires them to perform. Motivation
focuses on how performance is rewarded
rather than how failure is punished

Return on Investment, how well

management utilize the resources
( financial,physical and human) of the
organization to bring an acceptable
return to shareholders.

Organizational Effectivity

Organizational effectivity is the

concept of how effective an
organization is in achieving the
outcomes the organization intends to
produce.The idea of organizational
effectivity is especially important for
non-profit organizations as most people
who donate money to non-profit
organizations and charities are
interested in knowing whether the
organization is effective in
accomplishing its goals.

Personal Effectivity

Personal effectivity is a branch of the

dealing with success, goals, and related
concepts. Personal effectiveness
integrates some ideas from the power of
positive thinking and Positive Psychology
but in general it is distinct from the New
Thought Movement. A primary
differentiating factor is that Personal
Effectiveness proponents generally take a
more systematic approach including a
number of factors beside simple positive
thinking. Some proponents take an
approach with similarities to business
process management techniques. Others
may take a holistic spiritual and physical
wellness approach.

Effectivity And Efficiency

The words efficiency and effectivity are often

considered synonyms, along with terms like
competency, productivity, and proficiency.
However, in more formal management
discussions, the words efficiency and
effectivity take on very different meanings.
In the context of process reengineering, Lon
Roberts defines efficiency as to the degree
of economy with which the process
consumes resourcesespecially time and
money, while he defines effectivity as how
well the process actually accomplishes its
intended purpose. Another way to look at it
is this: efficiency is doing things right, and
effectivity is doing the right things.

Effectivity&Efficiency
EFFICIENCY

EFFECTIVITY

Effectivity is about
doing the right things

Efficiency means doing

the things right

Effectivity focuses on
the end.

Efficiency focuses on
the process

Effectivity involves
thinking long term.

Efficiency is restricted
to the present state

Effectivity is a good
measure for Dynamic,
changing environments

Efficiency can be used

for fixed, stable
environments as a
measure