Beruflich Dokumente
Kultur Dokumente
Assessment
Chapter Four
Copyright 2015 Pearson Education, Inc
4-2
4-3
4-4
4-5
Distinctive competencies
4-6
4-7
4-8
4-9
4-10
4-11
4-12
4-13
4-14
4-15
4-16
Marketing
4-17
4-18
Customer analysis
the examination and evaluation of consumer
needs, desires, and wants
involves administering customer surveys,
analyzing consumer information, evaluating market
positioning strategies, developing customer
profiles, and determining optimal market
segmentation strategies
essential in developing an effective mission
statement
4-19
4-20
4-21
4-22
Distribution
includes warehousing, distribution channels,
distribution coverage, retail site locations, sales
territories, inventory levels and location,
transportation carriers, wholesaling, and retailing
especially important when a firm is striving to
implement a market development or forward
integration strategy
4-23
Marketing research
the systematic gathering, recording, and
analyzing of data about problems relating to the
marketing of goods and services
can uncover critical strengths and weaknesses
4-24
4-25
4-26
4-27
4-28
Investment decision
Financing decision
4-29
Dividend decisions
concern issues such as the percentage of
earnings paid to stockholders, the stability of
dividends paid over time, and the repurchase or
issuance of stock
determine the amount of funds that are retained
in a firm compared to the amount paid out to
stockholders
4-30
4-31
4-32
4-33
4-34
4-35
4-36
4-37
Production/operations function
4-38
4-39
4-40
4-41
4-42
4-43
4-44
4-45
4-46
Benchmarking
an analytical tool used to determine whether a
firms value chain activities are competitive
compared to rivals and thus conducive to
winning in the marketplace
entails measuring costs of value chain activities
across an industry to determine best practices
4-47
4-48
4-49
4-50
4-51