Increasing Internet and Mobile

Penetration

Internet population of India is 240 million (190 million active

users) and expected to reach 350 million by 2015 and 530
million by 2018
Mobile internet users in India are 185 million. Expected to
reach 225 million by 2015
Active internet enabled smartphone penetration 105
million. Expected to reach 166 million
On an average, active users spend 2 to 3 hours on the
internet everyday through laptop and mobile

Not everyone is buying

online

User
seeking
informati
on (60All
internet 70%)
users
(100%)

User
browsing
e-tailing
sites
(20%)

User
actually
buying
online
(3%)

Not everyone is buying online

(cont.)
Bulk of these users are ROPO (Research Online
Purchase Offline) users who are discovering the
products and offers and evaluating their purchase
options
Opportunity for the retail chains to tap into this
user base who just browse e-tailing sites but
purchase offline