Malcolm Baldrige National Quality

Award
The Malcolm Baldrige National Quality Award (MBNQA) is presented annually by the
president of United States to organizations that demonstrate quality and performance
excellence. Three awards may be given annually in each of six categories:

Manufacturing
Service company
Small business
Education
Healthcare
Nonprofit

Established by congress in 1987 for manufacturers, service businesses and small

businesses the Baldrige Award was designed to raise awareness of quality management
and recognize U.S companies that have implemented successful quality-management
system.
The education and healthcare categories were added in 1999. A government and
nonprofit category was added in 2007.

Malcolm Baldrige National Quality

Award
Key

Characteristics of the MBNQA

The criteria focus on business results.

Companies must have shown outstanding
results in a variety of areas to win.
The Baldrige criteria are non-prescriptive and
adaptive. Although the focus of Baldrige is on
results, the means for obtaining these results
are not prescribed.

Malcolm Baldrige National Quality

Award
Key

Characteristics of the MBNQA

(cont.)
The criteria support company-wide of goals
and processes.
The criteria permit goal-based diagnosis. The
criteria and scoring guidelines provide
assessment dimensions.

Malcolm Baldrige National Quality

Award
The

Baldrige Process

The first step is eligibility determination.

Firms that are granted Baldrige site visits
sometimes referred to themselves as Baldrige
Qualified.
The site consists of a team of 4-6 examiners
visiting a company over a period not to exceed
one week.

2012 Baldrige Criteria Navigator

Click on the Criteria navigator below to see all the new additions and deletions here and only here
P Preface: Organizational Profile
P.1 Organizational Description

P.2 Organizational Situation

Category and Items

Point Values

1 Leadership

120

1.1 Senior Leadership

70

1.2 Governance and Societal Responsibilities

50

2 Strategic Planning

85

2.1 Strategy Development

40

2.2 Strategy Implementation

45

3 Customer Focus

85

3.1 Voice of the Customer

45

3.2 Customer Engagement

40

4 Measurement, Analysis, and Knowledge Management

90

4.1 Measurement, Analysis, and Improvement of Organizational Performance

45

4.2 Measurement of Information, Knowledge, and Information Technology

45

The Malcolm Baldrige National Quality

Award
Baldrige Award Framework
Customer and Market Focused
Strategy and Action Plans
2
Strategic
planning

5
HR develop. &
management
7
Business
results

1
Leadership

3
Customer and
market focus

6
Process
management

4
Information and analysis

Organizations that apply for the Baldrige Award are judged by an independent
board of examiners. Recipients are selected based on achievement and
improvement in seven areas, known as the Baldrige Criteria for Performance
Excellence:
1.
2.
3.
4.
5.
6.
7.

Leadership: How upper management leads the organization, and how the
organization leads within the community
Strategic planning: How the organization establishes and plans to implement
strategic directions.
Customer and market focus: How the organization builds and maintains
strong, lasting relationships with customers.
Measurement, analysis, and knowledge management: How the organization
uses data to support key processes and manage performance.
Human resource focus: How the organization empowers and involves its
workforce.
Process management: How the organization designs, manages and improves
key processes.
Business/organization performance results: How the organization performs in
terms of customer satisfaction, finances, human resources, supplier and partner
performance, operations, governance and social responsibility, and how the
organization compares to its competitors.

ISO 9000
What

is ISO 9000?

ISO 9000 is the European standard for quality

that has been expanded worldwide. ISO stands
for Organization for International Standards.
What

is the Purpose of ISO 9000?

The purpose of ISO 9000 is to provide a

mechanism for firms to document their quality
systems in a series of manuals to facilitate
trade through supplier conformance.

ISO 9000, Only a Minimum Foundation for Total Quality Systems

Demings 14 Points
Benchmarking/innovation
QFD/ customer satisfaction
Supplier cooperation
partnerships
Variation reduction/
SQC/SPC/PC/JIT
Employee involvement/
teams and circles
Project by project
continuous improvement
Top management
leadership/ quality costs
ISO 9000
From: Quality Systems and Total Quality by Kenneth S. Stephens in Aseptic Pharmaceutical Manufacturing II, Michael J. Groves and Ram Murty, Editors.
Copyright 1995 by Interpharm Press Inc. All rights reserved. Reprinted by permission

ISO 14000
What

is ISO 14000 and ISO 14001?

ISO 14000 is and international standard for

environmental compliance.
The compliance standard is ISO 14001,
Environmental Management Systems.