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From zero to

in 5 years
By

priyanka

manohar

synopsis
Introduction
Milestones of zomato
Strategies of zomato
Reasons behind success
Conclusion

What is zomato?

Video

Introduction
Started in july 2008
Founded by Deepinder Goyal
Initially named Foodiebay
In November 2010 it is renamed as zomato

video

Milestones of zomato
Number of listed restaurants:
In 2008-4000 restaurants
2013-94000 restaurants
Monthly visitors of zomato:
In 2008-0.015million
2013-11 million
Yearly Revenue :
In 2008-0.06crore
2013-11.3crore

Restaurants listed at end of each year no. of monthly visitors in million

350,000

12

300,000

10

250,000

200,000

150,000

100,000

50,000

0
year1 year2 year3 year4 year5

revenue growth in crores

12
10
8
6
4
2
0
year1

year2

year3

year4

year5

Reasons behind success


First mover advantage
Strong Content platform
efficient employees
Good rating mechanism and social platform

Strategies of zomato
financial strategy
marketing strategy
Growth strategy
Globalization strategy

conclusion

THANK YOU

references

Economic times nov5 and nov11


Wikipedia
Zomato blog
Money control
Quora
Indiainfoline

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