Welcome to Regania Creations Pvt Ltd(opc)

Jewellery is one of the last great

commodity frontiers in India; it has
remained so because this market is
very fragmented, very unorganized.
regania has successfully taken on the
challenge of transforming this
frontier into a reliable consumer
space by bringing to it all the virtues
and benefits that branding offers

Introduction
regania saga began in the early 2014, a
business group of Regania creation private
Limited, and is currently the most respected and
widely spread business conglomerate.
The name regania has been formed by
regalia,regalia is a jerman word which means
royality.
Some earrings are embedded with precious
stones or colour gemstones
regania's
22
karat
jewellery
sets
are
overwhelming and could prove to be apt for
occasions such as marriage, festivities etc.

About regania ..

regania design collections which are inspired

from various jewellery traditions of India like
chettinad, rajputana ,
tajmahal , mughal ,
temple and tarkashi

regania
will Indias most aspirational fine
jewellery
brand with an exquisite range of gold
jewellery studded
with diamonds or
coloured gems and a wide range of
equally
spectacular jewellery in 22Kt pure gold

regania diamond jewellery include collections

such as; All
Day Diamonds,
Aria, Dewdrops,
regania Solo,
Dancing Diamonds, etc

regania diamond collections come with a

certificate of
authenticity that states the
karatage , colour and clarity
of
the

regania

Products: Colors of Royalty, Moham, Diamonds Collection,

WeddingCollection, Aria, regania Design Accolades, Jodhaa
Akbar Collection.
Description: Colors of Royalty a range of exquisite
studded jewelry,reminiscent of the magical Victorian era.
The collection is inspire d by the classic design essence.
The collection Moham comprises designs, motifs inspired by
nature that have been beautifully crafted to make them the
most desirable possession this season.
No gemstone expresses human emotions more powerfully
than a diamond. After all, a diamond is timeless and finding
your perfect piece of diamond jewelry is an exhilarating and
unique experience.
The bride blushes everyone around smiles. The shehnai
announces festivity. The priests chant auspicious promises.

Regania Products
Ear
Rings

Necklac
es

Bangles

Finger ring

Pendants

Chai
ns

Bracelets

Sets

Market Segmentation
Psychographic Segmentation

Life Style : regania has found that 40% of the

Indian women are working and they targeted
this segment with a specific group of products
called collection-G, a 9-to-5 jewellery for the
working women

Geographical Segmentation

regania realized that, given the diverse nature

of Indian
ethnicity, it would have to satisfy
the tastes of all
regions. So, the designs
became more ethnic
regania also decided to transpose designs by
stocking Bengali designs in Delhi, Keralite
designs in Tamil Nadu and typical designs
from Tamil Nadu in Bombay in order to appeal
to a variety of people

Market Segmentation
Niche Marketing

After its inception in 2014 focus on exports,

regania's designs had been conceptualized
for the Western markets and were introduced
in India without any alterations
regania positioned itself as an international
brand for the Indian elite. The brand was
targeted at a niche market (However they
later on started targeting the mass marketing
from 2015)

Market
Segmentation
Positioning : Positioned itself as an
international brand for the Indian elite

Colored jewellery corrected the

impression of regania having
only modern designs

Aarka positioned regania as high fashion

22-karat gold collection Aamra, a collection
of studded jewellery was an attempt to
move regania from being a traditional
studded collection inspired by mango motif

Consumer
Profile
Class Consumer Profile
High

Upper
Middle

Inherited Business
tycoon

Product Preferences
Branded Designer,
Jewellery and Diamond

Income salaried
/Professionals/Business
/
Branded jewellery

Perceptual
Mapping

Market
Structure
Premium
Popular

Mass

Positioning
Strategy

Positioning Strategy

Campaign Purpose
Focuses on :
Making it India's most aspirational brand of
jewellery in India
To draw new customers into its website
regania.in across all world.and second,
building long-term relationships with the
existing and rapidly increasing customer base
The company targets a growth of 40%
Media advertising, PR, in-store events and a
range of direct marketing tools. The regania
store is always centre-stage in these
marketing efforts, where the consumer
experiences the brand

Campaign Purpose
Focuses on :
BTL activities focuses on jewellery for the
working women. Cross promotional tie-ups
offers with other working women spaces
such as music stores, beauty saloons, lifestyle
stores and bookstores were also organized
In addition, regania Collection-G ran joint
promotions with brands such as LOreal and
Wills Lifestyle, which appeal to a similar set of
consumers

Campaign Purpose
Focuses on :
regania perceived as a premium brand
Company is now changing its focus to
include mid-segment consumers also
Offers an international shopping
experience by providing a judicious
blend of traditional values and a modern
outlook
festival times or the marriage season

Media
Information
Jewellery mainly from the

The
advertisements in
the newspapers.
Almost 63% of our respondents said that
they came to know about any brand
from the newspapers
There were 20% people who came to
know about any brand from their friends.
10% of the respondents came to know
about the brand
from the hoardings
and banners that are setup
everywhere. 7% of the respondents came
to
know about brand from the other
media, i.e., Television

Print
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It is not just
any wedding, it
is yours. The
special time in
your life when
all eyes will be

Print
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Today's bride
wants to
celebrate her
own identity
as much as
her roots