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Global Vision
By partnering with farmers on an equitable basis,
Global AgriSystem will position itself as Indias
premier Supply Chain Managers, providing best
quality fresh produce to retailers, exporters and
processors.
Global AgriSystem will revitalize Indian
agriculture by introducing post-harvest
technology and management skills of the highest
international standard
Global AgriSystem Your preferred partner in
agribusiness
Privileged and Strictly Confidential
Background
Incorporated as Cebeco India [ jv with Cebeco
Group Co-operative, Holland] on 13th January
1998
Now a Katra Group company, www.katra.biz
Indias largest agribusiness services and
solutions firm
Offers consulting, technical assistance, post
harvest technology and fresh produce
Operates in India and Africa
Privileged and Strictly Confidential
Management
Business Units
Agribusiness
Services
Consulting &
Technical
Advisory
Post Harvest
Services
Turnkey &
Project
Management
Services
Fresh Produce
& SCM
Solutions
Team GAPL
Business Unit
Consulting & Technical Advisory
Overview
Indias largest consulting and technical services
provider
Clients include Indian Government, corporates
and international agencies
Over 200 projects delivered covering pan India
New business areas include agribusiness
development in West Africa
Scope of Services
Consulting
& Technical
Advisory Services
Projects
Industry Services
Technology
Audits
Process & Protocols
Project Finance
Aid, Grant&Subsidy
Partner Search
Bank Appraisals
Engineering
Clients
Government of India
Commerce
APEDA
Agriculture
NHM
DMI
NHB
NAFED
NDDB
SFAC
NIAM
Petroleum
IOC
Central Warehousing
Corporation(CWC)
International Agencies
Asian Development Bank
World Bank
Common Fund for Commodity
International Finance Corporation
Food & Agriculture Organization
Government of the Netherlands
EVD
10
State Government
Clients
NORTH
Punjab
Haryana
Uttar Pradesh
Himachal Pradesh
Uttarakhand
Jammu & Kashmir
NORTH EAST
Meghalaya
Sikkim
Arunachal Pradesh
Nagaland
Assam
Tripura
Manipur
Mizoram
SOUTH
Andhra Pradesh
Kerala
Tamil Nadu
Karnataka
EAST
West Bengal
Orissa
Bihar
Chattisgarh
Jharkhand
WEST
Rajasthan
Gujarat
Goa
Maharashtra
11
Agribusiness Clients
Tata Group
Rallis
Tata Chemicals Khet Se
Hi-Tech Drilling
A V Birla Retail
Escorts
Acme Fresh
Heritage Foods
Fresh@
Hero Group
Reliance Retail
12
Partnerships
Ernst & Young, India
IDFC, India
ACI, USA
ANZDEC, New Zealand
HTSPE, UK
Agriment, Holland
13
Business Unit
Turnkey & Project Management
Overview
Integrated agribusiness, technology and service solutions
Using knowledge base and relationship using technology
engineered to Indian conditions in
Custom growing
40,000 acres grain and cereals
5,000 acres vegetables
4,000 acres fruit orchards
Agri Engineering & Project Management
Fresh Produce Packhouses
Cold Stores
Distribution Centers
Food Industry
Technology Development
Cheese & Paneer Processing Technology
15
Scope of Services
Turnkey &
Project
Management
Services
Contract Farming
Agri Extension
Crop Supervision
Partnerships
Farmer Enrolment
Post Harvest
Marketing Support
Sourcing
Planning
Buying Support
Producer and Seller
Linkages
Sourcing Teams
Audits
Facility Build
Operate
& Management
Technology
Process
Development
Process Viability
Localization
Commercializing
16
Projects
Heritage Foods
Packhouse & Cold Store,
Madanapalli, Andhra
Packhouse & Cold Store, Mulugu
Medak, Andhra
Sunshine Farms
1000 acre farm, Packhouse and
MA store, Uttar Pradesh
HPMC
Apple Packhouses
Apple Juice Concentrate Plants
Indian Hotels
IQF & RTE, RTC Foods
Escorts
40,000 acre custom growing
Acme
Packhouse & Cold Store, Gurgaon
17
SCM Model
Agri Extension & Technology Transfer to small
farmers
Procurement Hubs at strategic locations
Distribution Centers at Major Markets
Activities
Contract farming on 2000 acres around each facility for
1-2 national/regional products and 6-7 local products
PHM to meet product requirements & customers needs
Need based long term storage (ambient & controlled
temperature/CA)
Value added customized packaging for retail
19
Aggregator
Contact
Farmer
PH
DC
Food Processors
Privileged and Strictly Confidential
Organized Retail
Exports
20
21
Existing hubs
Nasik (Maharashtra)
Indore (Madhya Pradesh)
Sikandrabad (Uttar Pradesh)
Agra (Uttar Pradesh)
Ludhiana(Punjab)
Solan (Himachal)
Belgaum (Karnataka)
Karur (Tamilnadu)
Kullu
Chomu
Valsad
Guwahati
Bhubaneshwar
Anantpur
22
Supply Chain
Network
KULLU
SOLAN
LUDHIANA
DELHI
AGRA
GUWAHATI
CHOMU
BULANDSHAHAR
INDORE
VALSAD
BHUBANESHWAR
NASHIK
MUMBAI
HYDERABAD
BELGAUM
ANANTPUR
CHENNAI
BANGALURU
KARUR
Pack House
Distribution Centre
Existing
Existing
Planned
Planned
Kullu
Ludhiana
Ganganagar
Delhi
Agra
Guwahati
Indore
Valsad
Nashik
Kolkatta
Patna
Mumbai
Sangli
Belgaun
Bhuwaneshwar
Jalgaon
Bangalore
Ananthapur
Existing
Mettupalayam
Karur
Under Imple
Phase II
24
Where we want to be
Particulars
2012-13
Turnover
212.27 Cr
Gross Profit
Cr
EBIDTA
Cr
2010-11
2011-12
114.01 Cr
167.73 Cr
35.79 Cr 51.07 Cr
64.04
24.75 Cr 37.66 Cr
48.68
25
Expansion-Phase-I
Location
Type
Project Cost
Karur
Green Field
Solan
Green Field
Belgaum
Green Field
Jalgaon
Lease
Kullu
Lease
DC-Delhi
Lease
DC-Mumbai Lease
DC- BangaluruLease
347.54 Lacs
643.63 Lacs
571.01 Lacs
100.00 Lacs
125.00 Lacs
75.00 Lacs
75.00 Lacs
90.00 Lacs
TOTAL
2,027.49 Lacs
26
Summary
Particulars
Cost
Existing Units
Lacs
Expansion Phase-I
Expansion Phase-II
TOTAL
Equity
Term Loan
Subsidy
Project
2,458.14
2,027.49 Lacs
1,757.03 Lacs
6,242.66 Lacs
2,797.77 Lacs
2,283.53 Lacs
1,161.31 Lacs
27
Product
Development
28
Sourcing
Sourcing
Market
Development
SYSTEMS &
PROCESSES
Risk
Management
33
Organogram 2012
Corporate (SCM)
Board /
CHAIRMAN
Managing Director
Chief Finance
Officer
Senior
Manager
Finance
Internal
Auditors
Head
Marketing
Manager
Project
Implementati
on
Manager
Logistics /
Distribution
Manager
Strategic
Planning & Inst
Sales
Manager Quality
Assurance
Manager
MIS
Accounts
Executive
34
34
COLD STORE
PACK HOUSE
Privileged and Strictly Confidential
35
Discussion with
Stakeholders
36
Nursery
37
38
Sunshine -Sikanderabad
Amidst Growing Fields
39
Improved Farm
Equipment
ROTAVATOR
PNEUMATIC SEEDER
LASER LEVELLER
40
Carrot Field
41
42
43