MISTER DONUT (Food Franchise)

In 1995, an American named Harry Winokur discovered that

people enjoy fresh donuts with their morning coffee. With this
idea, he began selling donuts on the street of Boston. Mr.
Winokurs products were met with such great demand that he
began to deliver his donuts to office workers in Bostons
downtown area. Eventually, a business that begun as an
ambulant store became a retail store, selling not only the
exclusive line of Mr. Winokur's donuts but also a special blend
of coffee which was regarded by many as the WORLD'S
BEST..The Mister Donut business became so popular that
others began to crave for a piece of Mr. Winokur's idea. To
address this demand, Mr. Winokur went into franchising,
selling franchises to entrepreneurs provided that his
standards of QUALITY, SERVICE, and CLEANLINESS were
upheld.

 As a result, Mister Donut began a rapid expansion that

resulted in the opening of 275 stores in the United States
of America and Canada.In 1970, Minneapolis-based
International Multifoods, one of the world's largest and
most successful food companies, acquired Mister Donut
and its franchising concept from Mr. Winokur. This
served to elevate Mister Donut to even greater heights. In
1983, Duskin Co. Ltd. of Japan took an unprecedented
step by acquiring the sales and trademark rights for Asia
from Mister Donut America. This gave Duskin control and
paved the way for the introduction of new tastes as well as
the streamlining of all Mister Donut stores, not only in
Japan, but even in other countries including the
Philippines. As a result, Mister Donut has grown to a
chain of 1,000 stores in Japan alone.

 Founder: Harry Winokur

Established: 1956
Initial Investment: starts from P180,000,
which already includes the franchise fee,
for the food cart packages and may go up
to P500,000++ for bigger shops.
Franchising fee: P50,000
Royalty fee: N/A
Initial Term of Agreement: 4 years
No. of Outlet: 700
First Outlet: N/A

NOTHING BUT H20 (Retail)

Since 1997, NBW has provided swimwear solutions for
Filipinas of every age and body type allowing them to
embrace their own unique beauty. With this objective in
mind, Nothing But H20 remains the Philippines Top
Swimwear Source, maintaining dominance in swimwear
fashion and resort wear in the country. When Nothing
But H20 first opened its doors for business in 1997 there
was no store like Nothing But H20 in the country. The
beach scene was dominated by the one piece and
sightings of bikinis were few and far between. Nothing
But H20 has evolved with the Filipina. It has grown and
responded to the needs of the Filipinas. But Nothing But
H20s commitment to offer high quality swimwear
remains unchanged.

 Today, Nothing But H20 has empowered its

clientele to celebrate their bodies and express
their personalities by making available a wider
selection of styles and sizes to the Philippine
market. With 5 branches nationwide including
Boracay and soon Palawan and Bohol, each store
is a one-stop-shop for the trendiest and most
flattering suits and beachwear. The visionaries
behind Nothing But H20 continue to introduce
brand new styles and body flattering solutions
catering to women of every size and age.

Founder: Swim Phils. Inc.

Established: 1997
Franchise Fee: P400,000
Inclusive of: Use of Trade Name and
Proprietary Marks Location Approval Training
Procurement Program Opening Assistance
Marketing Assistance Operations Manual
Research and Development
Initial Investment: P3 Million
Initial Term of Agreement: 5 years
Royalty Fee: N/A
Required Space: 50 sqm minimum
First outlet: Alabang

DAISY REYES SALON AND SPA (Service

Franchise)
Daisy Reyes Salon and Spa is a locally-established
salon mainly located inside Puregold Price Club in
San Joaquin, Pasig City. From the company name
itself, the salon is owned and operated by none other
than the beauty queen / actress Ms. Daisy Reyes.
Daisy Reyes Salon and Spa humbly began way back
year 2004. Ms. Daisy Reyes opens the pioneering
outlet with a goal of serving the customer with the
best of quality and customer service. The salon aims
to deliver service that will pamper the customer in
achieving a more beautiful and relaxing feeling. Daisy
Reyes Salon and Spa offers hair treatments, facial
treatments, massage and many more.

 The company wants the customers to feel good

and look good as well. The salon is not limited to
women clientele; in fact most men prefer also the
touch of Daisy Reyes Salon to achieve maximum
beauty with affordable price. The salon is staffed
with well-trained and friendly Service Provider
that will serve the customers with maximum
satisfaction. The salon implemented a specialized
training for employees that will prepare them in
meeting the standards of customers. The salon
provides excellent service to busy and time
conscious professionals, housewives and even
ordinary people. The salon prefers to be located
inside malls and heavily traffic commercial areas.

 Founder: Ms. Daisy Reyes

Established: 2004
Franchise Fee: 50 sq. m. for P300,000 (add P50,000 per
additional 20 sq. m.)
Franchise Inclusions: Use of trade name and proprietary
marks Site approval Training for the Franchisee, Staff
Procurement program Marketing assistance Opening
assistance Operations manual Research and development
Initial Term of Agreement: 5 years
Initial Investment: P1.5 to 2.5 Million Continuation Fee
P10,000/month
Space requirement: 50 sq.m. minimum
Royalty fee: N/A
First outlet: San Joaquin, Pasig City.

CHIC-BOY (Food Franchise)

Chic-Boy is a new concept and trademark established
in May of 2010 by Pier One Holdings Corporation,
the company behind the successful Pier One Bar and
Grill restaurant chain in the Philippines. The owner
of Chic-Boy and the Pier One Bar and Grill
Restaurant is Francis Juan. The name Chic-Boy
came from the words Chicken and Baboy, two of
the products that are proudly offer to the Filipino
market. And at almost every occasion, chicken and
pork are on the menu.

 In 2010 he opened the first Chic-Boy store in Cebu. In

just 1 year and 8 months since Chic-Boy opened their
first franchised store in Molito Alabang, they have
grown into a total of one hundred fifteen (115) dinein stores, one hundred eleven (111) units of which are
franchised. Thirty (30) more franchised stores are
under construction. Franchise fee for Chic-Boy
is P950,000, exclusive of the 12-percent value-added
tax. An investor will need at least a total investment
of P5 million, depending on the size and condition of
the store. The term of franchise is seven years. A
royalty fee of 5 percent of gross sales is one of the
requirements for the franchisee.

 Founder: Francis Juan

Established: May of 2010
No. of Outlets: 115 dine- in stores, 111
units of which are franchised, 30 more
franchised stores are under construction
Initial Investment: P5 million
Franchising Fee: P950,000, exclusive of
the 12-percent value-added tax
Royalty Fee: 5 percent of gross sales
Initial Term of Agreement: 7 years
First Branch: Cebu City

BAYO (Retail)
Bayo, an Illonggo word meaning dress in English, is a
Filipino brand for ladies apparel developed locally. Bayo
started out as a made-tomeasure dress shop in Makati.
As the demand grew, Bayo relocated to Greenhills. The
need to expand grew even bigger when Bayo launched its
ready-to-wear line and opened its first mall branch in
1992 at Robinsons Galleria. The growing demand
triggered the establishment of Lyncor, Inc. to support
Bayo. Lyncor, Inc. is a family corporation owned by
sisters Ms. Lynn Agustin and Ms. Corcor Bitong together
with their husbands Mr. Ferdinand Agustin and Mr.
Sonny Bitong.

 It has been in operation since 1992. Today Bayo has a

total of 53 boutique stores which compromises of 44
Bayo stores and 9 Kids of Bayo stores. All of these
branches are located in major malls in key cities like SM
Supermalls, Ayala Malls, Shangrila Mall etc, all
throughout the Philippines. We carry a wide array of
merchandise ranging from blouses, t-shirts, jackets,
skirts to bags, necklaces, bracelets, belts as well as
coordinated footwear like shoes, sneakers, sandals and
leather shoes. The initial investment is 2-3 Million
pesos based on an average area of 100 sq.m. Franchise
fee for Bayo is 750 000 plus 12% VAT. The term for
franchise agreement is 15 years with 5 years of renewal.

 Founder: Lyncor, Inc.

Established: 1992
No. of Outlets: 53 boutique stores which
compromises of 44 Bayo stores and 9 Kids
of Bayo stores
Initial Investment: P2-3 Million
Franchising Fee: 750 000 plus 12% VAT
Royalty Fee:N/A
Initial Term of Agreement: 15 years with 5
years of renewal.
First Branch: Robinsons Galleria

TRAFFIC SALON (Service Franchise)

Traffic salon started July 15, 2004 with
only two stylists, Now they have four
stylists, all duly trained abroad with our
head stylist being the AMBASSADOR OF
SCHWARZKOPF, one of the leading
brands in hair technology. They are
currently expanding our business through
franchising.

 Traffic salon is committed in giving excellent

service to their clients. They are committed to
always adhere to most updated styles when it
comes to haircut, color and nail services. After
three years in salon business, their leading salon
is located in San Juan, Ortigas and Mandaluyong
area.
As of now traffic salon is compromise of 18
employees, including the most experienced
stylist and colorists trained abroad and here in
the Philippines.

 Founder: Celestina Chan

Established: July 15, 2004
No. of Outlets: N/A
Initial Investment: P1,800,000.00
Franchising Fee: P500,000.00
Royalty Fee: P20,000.00 per month
Initial Term of Agreement: 5 years
First Branch: San Juan, Manila

GOTO KING (Food Franchise)

In 1984, when SM Food Court
Management was looking for a
restaurant concept offering filling but
affordably priced food, Mrs. Teresa
Dula-Laurel, president of Cater King
Food Corporation proposed to sell
goto and lugaw with tokwat baboy as
a side dish. Thus, Goto King was
born.

 As a yet untested concept, Goto King was

initially allowed to sell its products from a cart
inside the SM Cubao Food Court. It was such a
big seller that within a year of operations, it was
given a regular stall in SM Cubaos Food Court
and allowed to expand it menu to include
merienda
items
and
refreshments.
The early success of the concept indicated that
there is a market for Filipino fast food. To exploit
this opportunity, Cater King established outlets
in other mall food courts and also ventured in
stand-alone operations which operated 24 hours.

 Founder : Mrs. Teresa Dula-Laurel

Established : 1984
Franchise Investment : 800K-5M
Franchise fee : 380-450 K
Royalty Fee : 3-6 %
Advertising fee : N/A
Initial Term of Agreement : 3-5 yrs
First Branch : SM Cubao Food court
No. of Outlet : company owend-23
franchise outlet- 4

MANELS (Retail Franchise)

Manels derives its name from the names of its
founders, the husband and wife team of Manuel Sr.
and Nelia Siggaoat. Manny and Nelia had just been
married, Nelia was teaching Chemistry and Physics
at the Philippine Womens University when the
business bug bit her, she invested two years of her
salary to start the project, a grocery/pharmacy
operation in 1964. Three years later, the corner store
prospered into a gift shop at the back of the PWU.
Later on, a beauty parlor and canteen followed suit.
In 1971, the first shoe store was opened. It was in
1973 when she finally entered the leather goods
market.

 From the start, Manny, a CPA and a then

up and coming executive of a national
cement firm, had been providing the
financial and accounting expertise for the
start-up store. When the rapidly growing
company began to take up more and more
of his time, Manny quit his job at the
cement
firm
and
dedicated
his
professional career to the development of
Manels.

 The success derived from that first retail

operation provided the seed money, and
more importantly, the know-how to build
within the next 30 years, one of the most
successful companies in the country with
interests in leather goods (manufacture for
local and export market) and retail,
department store operations, convenience
store operations and baked goods.

 Founder: Manuel Siggaoat &

Siggaoat
Established: 1973
Franchise Investment: 4M
Franchise fee: 500000
Royalty Fee: N/A
Advertising fee : N/A
Initial Term of Agreement: 5 yrs
First Branch: Paranaque City
No. of Outlet: 43

Nelia

MONT ALBO MASSAGE HUT (Service

Franchise)

Mont Albo Massage Hut is a massage

center
specializing
in
affordable
Traditional
massages
(indigenous
therapies), body scrubs and other spa
treatments. The first of its kind, it started
as a small massage clinic and home
treatment on March 2007 in an old
apartment in Washington St., Makati City.
Established by a fresh-graduate Doctor
from Batangas City.

 The term Mont Albo was coined from the owners

surname "Montalbo which means "White Mountain
in Spanish. Being able to experience Traditional
Filipino healing practices since childhood, he became a
firm believer of "Hilot" and various related forms of
therapies.

The company bloomed from a seed of 1500 pesos

which the owner (who was then in difficult times)
got by pawning his watch to a friend. His hard
work, love for his family and passion for massage
pushed him to learn other traditional wellness
principles and blend them with his knowledge of
modern medicine.

 Founder: Dr. Montalbo

Established: 2007
Franchise Investment: 1.5-3.5M
Franchise fee: 350K-500K
Royalty Fee: 5%
Advertising fee: 2%
Initial Term of Agreement: 3 yrs
First Branch: Makati city
No. of Outlet: Company owned-8
Franchise outlet-14

HAPPY HAUS DONUTS (Food Franchise)

Happy-haus Food Corporation is the mother
franchisor of happy-haus Donuts. The company
was established in 2005 by seasoned individuals
in the donut industry. The companys aim is to
create quality donut products at affordable
prices. This was realized with the birth of happyhaus Donuts, a franchising business, giving not
only quality products at affordable price but also
formulating a superb business opportunity to
Filipino families.

 The company believes that luscious mouth

watering donuts should be available to all
Filipino families and not just to those who
can afford expensively priced donuts. At
happy-haus Donuts, total quality is
assured
through
ingredients
and
equipments sourced both from the United
States and locally following strict quality
control standards.

 Founder:
Happy
Haus
Food
Corporation
Established: 2005
Franchise Investment: P35,000
Franchise fee: P10,000
Royalty Fee: N/A
Initial Term of Agreement: N/A
First Branch: N/A
No. of Outlet: N/A

ISLAND SOUVENIRS (Retail)

Islands Souvenirs, the brand that started it
all, revolutionized souvenir shopping by
transforming
cottage-industry
type
products and giving it a fresh take. It
carved out a new niche for itself by
providing premium quality souvenir items
that are creatively designed and packaged
in vibrant shopping environments.

 Islands Souvenirs thrives on a culture of

innovation as it constantly introduces new
concepts, offering designs that showcase
the Philippines as a tropical and colorful
country. It pioneered and popularized the
I heart phenomenon which allow
customers to personalize shirts with their
own names; as well as provide the locals
an avenue to express their pride of place.

 Founder: Jay Aldeguer

Established: 1992
Franchise Investment: N/A
Franchise fee: Boutique(store is 40 square
meters in size) - Php 3,200,000 ;
Cart/Kiosk Php 750,000
Royalty Fee: N/A
Initial Term of Agreement: N/A
First Branch: N/A
No. of Outlet: 80

SNAP-ON-TOOLS (Service Franchise)

The franchisor is Snap-on Tools Company LLC.
Snap-on Incorporated is a global innovator,
manufacture, and marketer of tools, diagnostics,
and equipment solutions for professional users.
Product lines include hand and power tools, and
are sold through its franchisees, company-direct
sales, and distributor channels, as well as over
the internet.

 The standard franchise offering is for a 10year license (in the case of a renewal
franchise, a five-year license) to operate a
Snap-on retail mobile store through a
Snap-on Tools Standard Franchise
Agreement between a franchisee and
Snap-on. Existing standard franchisees
who qualify also have the opportunity to
purchase an additional franchise or add an
additional van for an existing franchise.

 Founder: N/A
Established: 1920
Franchise Investment: P6 565 756 P13
716 097
Franchise fee: P 322 500 P 645 000
Royalty Fee: P 4730/ mo.
Initial Term of Agreement: 10 years
renewable
First Branch: N/A
No. of Outlet: 4,780