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DR DEEPAK CHAWLA
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CHAPTER-1
RESEARCH
INTRODUCTION
TO
BUSINESS RESEARCH
CONCEPTS AND
What is research?
Management research is an unbiased,
structured, and sequential method of enquiry,
directed towards a clear implicit or explicit
business objective. This enquiry might lead to
validating existing postulates or arriving at
new theories and models.
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Types of research
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Types of research
Basic research : the basic premise is the need
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Types of research
Exploratory research is loosely structured and the
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RESEARCH
CONCEPTS AND
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Conclusive research
Descriptive research: The main goal of this type
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CONCEPTS AND
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CONCEPTS AND
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CONCEPTS AND
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Product research
Pricing research
Promotional research
Place research
RESEARCH
CONCEPTS AND
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volatility analysis
RESEARCH
CONCEPTS AND
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Research applications in
human resources
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branding studies
RESEARCH
CONCEPTS AND
Research applications in
production & operations management
Operation planning and design
Demand forecasting and demand estimation
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Process planning
Project management and maintenance effectiveness
studies
Logistics and supply chain-design and evaluation
Quality estimations and assurance studies
RESEARCH
CONCEPTS AND
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and reporting
MUST have: complete transparency and ethical conduction
RESEARCH
CONCEPTS AND
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END OF CHAPTER
RESEARCH
CONCEPTS AND