E-Marketing:

Refers to using technology such as the

internet, website and email, sms, including its
wide variety of options and tools to conduct
your marketing activities and achieve your
marketing objectives.

Features of e-marketing
Identifying customer needs

Anticipating demand for digital services

Satisfying customer needs

Profitably
Transaction costs are less
Personalization is possible
Extension of direct marketing

e -marketing, e-business, e-commerce

E-MARKETING TOOLS
E-Marketing tools and strategies include:

Business websites;
Search Engine;
Email;
Online newsletters/e-zines;
Online catalogues;
Online press releases;
Online surveys;
Online customer service;
Banner advertising;
Affiliate marketing.
Mobile telephone marketing;
Online Community (Friendster, YouTube) - new
Web Log (Blog) - new

Importance of e-marketing

Sell
Service
Save
Speak
Sizzle

Sizzle Reel

A sizzle reel is also known as a

demo reel, a public relations video,
and a promo. This is a short video,
usually no more than five minutes
in length, that is used to get a
message across about your
businesss brand.

Demerits of e
marketing

E-marketing tools
1.opt-in-e-mail

2. Mobile phone

i-TV (interactive TV)

i-radio

Web radio
Digital Radio

Web radio

Digital radio

i-kiosks

i-kiosks

Traditional marketing V/s

e-marketing

Internet marketing

Advantages of internet
marketing

Limitations of internet
marketing

Reasons for non-popularity of Emarketing

E-advertising

advertising through
electronic media

Objectives of eadvertising

2 way communication
2 way interaction
customer retention
online sale
Brand awareness

Advantages of e-advertising

Interactive
low cost
effectiveness can be measured
24*7 access
updated/change
creative

Limitations of eadvertisement

Large users-slow downloading

Confused noise
View of e-ads is less
Misleading
Low prized item ad is costly
It is not a mass medium

Types of internet
advertising

website

Banners

Banners

Buttons

Pop Ups

Sponsorship

E-male

Measurement of eadvertising

effectiveness

Measurement by hit

Impression method

New trends in internet

marketing

Growth
B2B segment
Advertising
Digital media
Integrated marketing communication
Rich media advertising
Relationship marketing

Domain name

Importance of ebranding

Increase sale

Promotion

More order
Adds value to brand
Improve image of the company
Confidence in B2B division

e-payment system

Types of e-payment
system

Electronic fund transfer (EFT)

Electronic token based Epayment system

E-money / e- cash

Properties of E-cash
system

Monetary value

Exchangeable

Storable and
retrievable
Not easy to copy

Properties of E-payment
system/essential requirement

AICD
Atomicity
Consistency
Isolation
Durability

ICES
Interoperabili
ty
Conservation
Economy
Scalability

In addition to ACID and

ICES..

Classification of e-payment
Media

Notional fund transfer-related

types
Trusted 3rd party type
Digital cash / electronic money

E-payment media

Credit card

Debit card

Smart card

E-Cheque

E-wallet

1 Credit card

2 Debit Cards

3 Smart Cards

Smart Cards

E- Cheque

E- Cheque

E-Wallet

Security risks in
internet

Spoofing
Unauthorized disclosure
Unauthorized action
Eavesdropping
Data alteration
Phishing

Areas of security risks

Business practices
Information privacy practices
Transaction integrity
Information protection
Consumer recourse

Principles of security systems

Principles of security systems

Authentication
Confidentiality
Integrity
Non- repudiability
privacy

Internet Security
Tools
Anti-virus programme
Integrity checking
software
Audit logs

Firewalls

Digital signature

Digital certificate

secure sockets and layer

protocol SSL

secure electronic transaction

(SET)

Hardware
technologies

Essential qualities of good Epayment system

Connectivity
Scalability
Maximum throughput
Load balancing and linear growth
Reliability
Security