GROUP MEMBERS

Sunil Kharva
Vishal Khira
Alka Makwana
Sheetal Maru
Aesha

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CONTENT

MEANING AND DEFINITION

"Public relationsis a strategic communication

process that builds mutually beneficial
relationships between organizations and their
publics."Public relationscan also be defined
as the practice of managing communication
between an organization and its publics.

Using the news or business press to carry positive

stories about your company or your products;
cultivating a good relationship with local press
representatives.

PUBLIC RELATION INVOLVES

Evaluation of public attitudes and opinions.

Formulation and implementation of an
organizations procedures and policy regarding
communication with its publics.
Coordination of communications programs.
Coordination of communications programs.
Fostering a positive relationship between an
organization and its public constituents.

ADVANTAGES

There are a variety of advantages of PR and the overriding

one is its power appeal to a large audience. If it is a
newspaper or a magazine, millions of readers will see the
information of your business and understand it.
In addition, if it is a TV advertisement, it can reach an
even greater audience and they will see the information
which introduces your business on TV.
The second advantage of PR is a great appealing power
and responses. The information, which the highly public
mass communication picks up from a lot of information,
becomes at a premium for the readers and audiences at
that point. Therefore it is the greatest characteristic of PR
to bring an effect which creates needs by shaking up the
targeted consumers' minds, who receive the information.

The third advantage of PR is inexpensiveness of the cost.

The cost to carry out the PR activity always occurs, but
you can control the expense if you compare it to the other
ways of advertising.

Creating a PR campaign is the most economical way by far

to reach mass audiences and it helps stimulates awareness
of and demand for your businesss products and
services.PR develops a stronger, more controlled image
for your business and creates the perception that the
business is actively moving forward.

DISADVANTAGES
Secondly,

it is hard to predict the responses of the audience.

However, the responses of the PR last around 3 days to 1 week at
most. So then a business plan will be necessary that utilizes the
media exposure well without getting influenced by the needs
which temporally went up.
It draws the end users who have bad quality and you haven't had
before into your business as your business is introduced in the At
first, PR is a very difficult discipline to understand conduct
successfully. A strategy supported by the professional knowledge
of the media will be needed if you want to get into the media
where you can get high responses to your promotions.
Therefore the claims that your business never had before might
take place or it often happens that the problem of the product is
picked up on. The PR may end up with a result that gives the
opposite effect, unless the management which involves the
assessment of risks is done.

EXAMPLES OF PUBLIC RELATIONS

CAMPAIGNS

Many types of public relations campaigns can be used by

businesses. Whether you decide to hire a consultant or a
firm or you have your own in-house public relations
team, understanding how the different campaigns work
will help you create an effective public relations
strategy for your company.

Print Campaigns
Radio and Television Campaigns
Online Campaigns
Reputation Management Campaigns