Phone blocks

Presented by
Kamran khan
khushboo

Phone blocks
A PHONEBLOK comprised of two terms Phone and Blok.
A Blok is the base.
A phone is the combined parts of the machinery required by a
customer. So,
A PHONEBLOKS is the new generation mobile phone which can be
modified to its fullest extent.
Concept of phone blocks works similar to desktop available in the
market
For instance,
Low memory Increase Hard disk capacity
Low graphics Install graphic card
Need more power Upgrade your processor

Need For Phone blocks

As the electronic market changes everyday, it has
increased a lot of e-waste.
For a single upgrade, we need to change the whole
phone.
Precise shape and structure leads to inconvenience
to some customers.
Mobile needs to be flexible. It must only have the
customers required features.

How Phone blocks Is Better?

It is Green
It can always be latest.

Customization to its fitness

It can be shaped smaller or larger as per the choice.

Mobile flexibility
Enhanced features like battery will last longer and hence
provide longer user functionality.

Multiple companies work on single product unlike

single company working on multiple products and
hence deliver the purest product to the customer.

Target Market
Demographics
Low to middle class segment
Geographic
Developing nations e.g.- India, China, Philippines etc.

Marketing goal
Acquire most of the electronic market with increase in
the sales and shares of Market
Marketing objective
To acquire 20% of total industry sales by 2020
Advertising goal Creating a brand parity with differentiation in Launch
products and development in Technologies used

Advertising Budget

Scheduling Approaches
Continuous This model is very good option for the products or services
which dont depend on season for advertisements.
They run ads whole year round. The advertisements under
this type run at regular and fixed intervals.
The main advantage here is reminding about your
products to the customers continuously.
This model helps maintain a continuous and complete
purchase cycle. This is a best model for the products
having continuous demand all the year round.

Creating Ad Messages
USP- easily upgradable
A phone

Co-ordination Of Advertising With Other

Promotional & Marketing Activities

TV advertisement and billboards advertisement will run

together
Collaborate with well known radio channel for
promotions
Create buzz on online social media e.g. Facebook,
twitter and google+ to create awareness of the product
Holding product promotion activity in malls.

Thank
You