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EKANSH AGARWAL
1214310067
CS-1,3rd yr
Im
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introduction
Driver error is the most common cause of
traffic accidents
India contributes 6 % of the world's road
accident deaths
Cell phones, in-car entertainment systems,
more traffic and more complicated road
systems making it more frequent
By this improving technology our car will
do the concentrating for us.
Agenda
Technologies
Behind
Benefits
Self
Others
General
Society
Adoption
Challenges
Future
Implication
When?
Google currently lobbying for driverless car laws in more states in the US
Nevada as the 1st state having passed such law in mid-2011 (operation of
driverless cars)
Progres Florida and California as the 2nd and 3rd state in early and late 2012
s so
respectively (though limited to only testing purpose)
far?
First and only license issued in Nevada in early 2012 to a Google-owned,
modified Prius
Seeing is believing
Technologies Behind
Devices involved
Laser sensor on the
roof
(1.5 million
measurements per
second)
Radar sensor in
front and rear
bumpers
GP
S
Self-learning
Program
Settings
of driving
Constant mapping
Anti-lock
brakes(AB
S)
Electronic
stability
control
(ESC)
Cruise
control
Lane
Departure
Warning
System
Self
Parking
Automated
Guided
Vehicle
Systems
Parts of (ABS)
Speed
sensors
Valves
Pump
Controll
er
Automatic Braking
Senses an imminent
distance with
another vehicle or a
velocity related
danger.
Responds by either
precharging the
brakes or by
applying the brakes
to slow the vehicle
without any driver
input.
Detects by radar,
video, infrared,
A computerized
technology
improves vehicle's
stability by
detecting and
minimizing skids.
Automatically
applies the brakes.
Helps to minimize a
loss of control.
ESC compares the
driver's intended
direction to the
Components
Wheelspeed
sensors
Steeringangle
sensors
Rotationalspeed
sensor
Cruise control
Adaptive Highbeam
Automatically and
continuously adapts the
headlamp range to the
distance of vehicles
ahead or which are
oncoming.
New generation MercedesBenz e-class in spring
2009.
Contd
The range of the beam can
2011 Audi A8
2010 E-Class
2010 S-Class
Self-parking Cars
System uses sensors all around the car to guide it into a parallel
parking space
Lexus LS 460 L with Advance Parking Guidance System
The driver has to find a parking space,
Position the car next to it, and use the in-cabin navigation
screen to tell the car where it should go.
The parking space needs to be 6 feet (1.8 meters) longer than
the car
Use of sensor
Measuring parking space available
Determining if there is sufficient space
Steering itself into the space
In essence, automatic search for suitable
Beyond vision
Proven
Control of vehicle
Ranging On Grid)
technology
FROG vehicles are
equipped with a
computer that
contains a map of the
area
Driver
Passenger/pedestrian
Vehicles
Accident environment
76%
2.Optimal speed
Fuel efficient driving
Saves 10-15% fuel
Environmentally friendly
Source: Wikipedia.org
Closer car-to-car
distance
Less need for building
4.Increase in productivity
5. City Expansion
Taxi industry??
ly seek
parking
Demand for
adjacent
parking
decrease
Conversion
to other land
uses
Challenges
Cost Issue
Total cost: US$ 300,000
includes:
Laser system - $ 70,000
Hi-tech Equipment - $ 150,000
Estimated market of $ 2 Trillion in the US
alone
OVERVALUED Market?
Is it a US Opportunity?
Or a GOOGLE Opportunity?
Sources: Forbes.com
Challenges
Challenges
Challenges
Environmental Issues
More Cars on the road..
Challenges
Technology &
Maintenance issues
Challenges
Technology & Privacy
Issues
Challenges
Technology & Privacy
Issues
Challenges
Political & Regulatory Issues
Google?
Car Mechanics?
Car Owner?
Passenger?
Challenges
Political & Regulatory Issues
Challenges
Social Issues
Challenges
Social Issues
The Joy of Driving
Challenges
Social Issues
Psychological Barriers
Radical Concepts
Future Implication
Short Term
- Difficult to make this innovation profitable as the
technology requires expensive sensors, computing
power and software.
- Market is still small needs time to grow
- Issue of economies of scale
Long Term
- Demand is higher. Automated driving means more
people can use cars, and more cars can be fitted
safely on roads.
More profitable because of cost saving
- Cars dont have to be as robust (Less accidents)
- More time as passengers, so they are less aware of
how well a car performs. (Manufacturers change
Wifi
Bluetooth
Range
300 feet+
~30 feet
Security
Higher
(if configured properly)
Lower
Interconnectivity
with relevant
stakeholders
Higher
(server/network concept)
Lower
(device-to-device concept)
Cost
Higher
(yet acceptable)
Lower
Overall
Better
Worse
Disruptive Innovation
Sources
No Hands, No Feet: My Unnerving Ride In Google's Driverless
Car
http://www.forbes.com/sites/joannmuller/2013/03/21/no-hands-n
o-feet-my-unnerving-ride-in-googles-driverless-car/
Google Cars Drive Themselves, in Traffic
http://www.nytimes.com/2010/10/10/science/10google.html
Fasten Your Seatbelts: Google's Driverless Car Is Worth Trillions
http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-s
eatbelts-googles-driverless-car-is-worth-trillions/
How Google's Self-Driving Car Works
http://jalopnik.com/5851324/how-googles-self+driving-car-wor
ks
Sources
How will driverless cars affect our cities?
http://cityminded.org/how-will-driverless-cars-affect-our-cities
-6526
Look, no hands
http://www.economist.com/news/special-report/21576224-one-d
ay-every-car-may-come-invisible-chauffeur-look-no-hands
Fasten Your Seatbelts: Google's Driverless Car Is Worth Trillions
http://www.forbes.com/sites/chunkamui/2013/01/22/fasten-your-s
eatbelts-googles-driverless-car-is-worth-trillions/
How Google's Self-Driving Car Works
http://jalopnik.com/5851324/how-googles-self+driving-car-wor
ks