Initial Report

Shopability
_Search_Evaluation_Post
PurchaseLast Modified:
11/14/2014

1. Which of the following areyour

reasons for shopping online?
#

Answer

Response

Convenience

43

77%

Wide Range of
products

29

52%

Discounts

41

73%

Unavailability of
products in nearby
stores

14%

I do not shop online

0%

1. Which of the following areyour

reasons for shopping online?
Statistic

Value

Min Value

Max Value

Total Responses

56

2. I would like to receive my ordered

product without any
additionalpackaging
by e-commerce
#
Answer
Response
%
1
Only if the e21
38%
sites
commerce site gives
me some discount
for choosing this
option
2

May be only for

certain types of
products

29

52%

Yes, as it will reduce

waste

16%

Never

10

18%

2. I would like to receive my ordered

product without any
additionalpackaging
by e-commerce
Statistic
Value
Min Value
1
sites
Max Value

Total Responses

56

3. Which device do you preferwhile

making an online purchase for the
followingactivities?
#
Question
Laptop/PC
Mobile
Both
Total
Mean
device/Tab
lets

Responses

Product
search

31

20

55

1.80

Product
compariso
n (multiple
ecommerc
e sites)

37

15

55

1.60

Payment

42

11

55

1.44

3. Which device do you preferwhile

making an online purchase for the
followingactivities?
Statistic
Product search
Product comparison
Payment
(multiple
ecommerce sites)
Min Value

Max Value

Mean

1.80

1.60

1.44

Variance

0.90

0.80

0.66

Standard Deviation

0.95

0.89

0.81

Total Responses

55

55

55

4. I visit e-commerce sitesfor

#

Answer

Response

Searching for new

products

24

43%

I visit only when I

want to purchase
something

22

39%

Check out
discounts/Prices

39

70%

Checking product
reviews

18

32%

Others

4%

4. I visit e-commerce sitesfor

Statistic

Value

Min Value

Max Value

Total Responses

56

5. How important are thefollowing

factors while making an online
purchase
?
#
Questio Not at
Very
Neither Very
Extrem
Total

Mean

all
Importa
nt

Unimpo
rtant

Importa
nt nor
Unimpo
rtant

Importa
nt

ely
Importa
nt

Respon
ses

Persona
lised
offers

20

20

56

3.34

Website
interfac
e

11

30

12

55

3.95

Large
number
of
varities

35

12

56

4.02

Ease of
compari
ng
product
s

32

13

56

3.96

Product
reviews

13

25

18

56

4.09

5. How important are thefollowing

factors while making an online
purchase
?
Statistic Persona Website Large
Ease of Product Detaile
Discoun

Custom
er
support
services

lised
offers

interfac
e

number
of
varities

compari
ng
product
s

reviews
by
custom
ers

d
informa
tion of
product
s

ts

Min
Value

Max
Value

Mean

3.34

3.95

4.02

3.96

4.09

4.20

4.22

3.84

Varianc
e

1.25

0.57

0.49

0.65

0.56

0.56

0.88

1.03

Standar
d
Deviati
on

1.12

0.76

0.70

0.81

0.75

0.75

0.94

1.01

Total
Respon
ses

56

55

56

56

56

56

55

55

6. Which is your favoritee-commerce

site and why ?
Text Response
Myntra- UI is very smooth
Flipkart for Quality, Variety and delivery
Flipkart. The delivery is very good....usually on time.
Flipkart as I have experienced some or the other technical issue with other etailors
Myntra/Jabong because of better variety of products
Flipkart
Flipkart due to its look and feel
Flipkart
flipkart
flipkart - website interface, quicker delivery and online customer support
Flipkart
Website - Amazon Reason - Doesn`t give commitments which it can`t fulfill. Negative
publicity of Flipkart also had some effect on my stand.
No favourites
Flipkart; good interface, good customer care, good variety and offers
flipkart. They are reliable and have good return policy.
amazon.in , flipkart more gaudy and lot of unneccessary promotions

6. Which is your favoritee-commerce

site and why ?
Statistic

Value

Total Responses

46

7. Please mention your gender

#

Answer

Response

Male

49

91%

Female

9%

Total

54

100%

7. Please mention your gender

Statistic

Value

Min Value

Max Value

Mean

1.09

Variance

0.09

Standard Deviation

0.29

Total Responses

54

8. Which website do you think isthe

best in the following features?
#

Questio
n

Amazon

flipkart

snapde
al

Myntra

Jabong

Total
Respon
ses

Mean

User
interfac
e

13

32

10

56

2.14

Discoun
ts
offered

10

14

20

56

2.66

Detail
of
product
informa
tion
(electro
nics
product
s)

14

39

56

1.84

Persona
lised
offers

18

17

56

2.88

Speed

18

29

56

2.00

8. Which website do you think isthe

best in the following features?
Statistic

User
interface

Discount
s offered

Detail of
product
informati
on
(electron
ics
products
)

Personali
sed
offers

Speed of
website

Product
reviews
by
customer
s

Ease of
comparin
g
products

Min
Value

Max
Value

Mean

2.14

2.66

1.84

2.88

2.00

1.73

2.00

Variance

0.96

1.25

0.39

1.57

1.05

0.35

0.58

Standard
Deviatio
n

0.98

1.12

0.63

1.25

1.03

0.59

0.76

Total
Respons
es

56

56

56

56

56

56

56

9. E-commerce sites often

communicate through
anoreply@something.com
email
#
Answer
Response
%
1
care
8
31%
address,
toI don't
whichcustom...
2

It would have been

convenient if I could
have replied, in case
I had a problem

15

58%

I don't read these emails

12%

I have marked them

as junk

0%

Total

26

100%

9. E-commerce sites often

communicate through
anoreply@something.com
email
Statistic
Value
Min Value
1
address,
to whichcustom...
Max Value

Mean

1.81

Variance

0.40

Standard Deviation

0.63

Total Responses

26

10. I like to compare products across ecommerce websites before makingan

online
purchase
#
Answer
Response
%
1

Strongly Disagree

2%

Disagree

5%

Neither Agree nor

Disagree

4%

Agree

28

50%

Strongly Agree

22

39%

Total

56

100%

10. I like to compare products across ecommerce websites before makingan

online
purchase
Statistic
Value
Min Value

Max Value

Mean

4.20

Variance

0.78

Standard Deviation

0.88

Total Responses

56

11. Please select the features you are

aware of
#

Answer

Response

Flipkart First

29

54%

Payment with EMI

options

46

85%

Verified customer
reviews

30

56%

PayZippy

16

30%

3 day return policy

by flipkart (refund
for price fluctuation)

23

43%

11. Please select the features you are

aware of
Statistic

Value

Min Value

Max Value

Total Responses

54

12. Which product category do you

most frequently purchase online?
#

Answer

Response

Electronics

44

79%

Clothing & Fashion

30

54%

Books & Media

29

52%

Home & kitchen

appliances

9%

others

5%

12. Which product category do you

most frequently purchase online?
Statistic

Value

Min Value

Max Value

Total Responses

56

13. Whichwebsite do you think is the

best in the following post
purchasefeatures?
#
Questio Amazon Flipkart Snapde Jabong
Myntra
Total
Mean
n

al

Respon
ses

Cancell
ation
Process

15

32

56

2.13

Speed
&
conveni
ence of
the
return
process

10

34

10

56

2.39

Assista
nce
from
custom
er
support
service

15

29

56

2.32

Getting
Refunds

11

33

56

2.36

13. Whichwebsite do you think is the

best in the following post
purchasefeatures?
Statistic
Cancellati
Speed &
Assistance Getting
Flexibility
Quality of
on Process

convenien
ce of the
return
process

from
customer
support
service

Refunds

in delivery
time &
Place

Packaging

Min Value

Max Value

Mean

2.13

2.39

2.32

2.36

2.36

2.18

Variance

1.35

1.70

1.86

1.62

1.87

1.57

Standard
Deviation

1.16

1.30

1.36

1.27

1.37

1.25

Total
Responses

56

56

56

56

56

56

14. Which of the following things you

don't likeabout Flipkart?
#

Answer

Response

Ease of searching
the item you are
looking for

13

23%

Ease of comparing
products

11

20%

Product Information
provided

13

23%

Customer Reviews

14

25%

Speed and
convenience of the
return
process/Refund

16%

Flexibility in delivery
time & place

11

20%

Product packaging

5%

Cancellation Process

13

23%

Others

14

25%

14. Which of the following things you

don't likeabout Flipkart?
Statistic

Value

Min Value

Max Value

Total Responses

56

15. Allocate a total of 100 pointsamong

the following online shopping sites,
depending
on Min
yourshopp...
#
Answer
Value
Max Value
Average
Standard
Value

Deviation

Amazon

0.00

100.00

34.02

26.14

Flipkart

0.00

96.00

44.24

26.83

Snapdeal

0.00

80.00

18.07

21.75

Myntra

0.00

100.00

19.93

26.03

Jabong

0.00

100.00

18.02

27.09