Beruflich Dokumente
Kultur Dokumente
TRAINING - COACHING -
What is Your
Expectations
Contents
01. Social Media Tools for Business
02. Hands-On Social Media Tools
03. Search Engine Optimization Strategy
04. Keyword Strategy & Registration
SOCIAL MEDIA
7.2 Billion
1.2 Billion
Estimate number of Social Networking Users
P O P U L AR S O C I A L M E D I A AP P L I C ATI O N S
FACEBOOK
1.3B
GOOGLE+
1B
TWITTER
554.7M
INSTAGRAM 4SQ
200M
8M
W W W .FACE BOO K.COM / CO ACHM E GAT
1,761,051
1,700,811
1,390, 976
1,305,416
1,152,616
17,543, 528
15,319,998
11,974,742
7,580,325
6,164,806
901,434
284,379
171,805
119,354
67,452
05
09
02
06
10
03
07
11
04
08
12
05
09
02
06
10
03
07
11
Alerts
04
08
12
More Category
Social Networks
Bookmarking Sites
Social News
Media Sharing
Microblogging
Blog Comments and Forums
Find at least five (5) social media tools for each category
INTERNET STRATEGY
.domain
What is TLD
Top Level Domain. . . . . . .
.com
www.cyberview.com
www.trainingatcyberview.com
www.training.cyberview.com
EMD
What is EMD
www.trainingatcyberview.com
Search: training at cyberview
domain: www.trainingatcyberview
Diapers.com
[Amazon]
WebHosting.com [AT&T]
CloudComputing.com [Dell]
RentalCar.com
[eEnterprise]
History.com
[The History Channel]
OfficeSupplies.com [Office Depot]
clothes.com
[Zappos.com]
91.3 %
1 st Page
Legitimate
Search
Desperate
Gooooooooooogle
1 2 3 4 5 6 7 8 9 1011 Next
Google Search
1 ST Page
15 %
Paid
85 %
91.3 %
1 st Page
Organic
st
Page Criteria
1.
2.
3.
4.
5.
6.
7.
8.
9.
The TLD
The EMD
The Content 'content is king' (relevant content)
The Backlink and Internal Link
The Content + Tag + Keywoard + Description Match
Content Update / Posting
Check-In Time and bounce rate
Sharing / Tag / Like
Engagement
st
Page Criteria
Internet
1. The TLD
2. The EMD
3. The Content 'content is king'
(relevant content)
4. The Backlink and Internal Link
5. The Content + Tag +
Keywoard + Description Match
6. Content Update
7. Check-In Time and bounce
rate
Social Media
1. Posting
2. Sharing / Tag / Like
3. Engagement
Hands-On Exercise
Register on Social Media
https://login.live.co
m/
https://mail.google.com
www.facebook.com
https://login.live.com/
http://www.bing.com/toolbox/webmaster
Hands-On Exercise
Project Presentation
1. Identify You Social Media Strategy
2. Create Blog for Your Business Content
3. Link to Facebook, Broadcast to your
Friends and Get Feedback
Note: You can use YouTube and any other media to help you with
your social media plan