Beruflich Dokumente
Kultur Dokumente
TITLE
A STUDY ON THE FACTORS THAT AFFECT
ATTITUDE TOWARD A RETAIL WEB SITE
OBJECTIVES
SIGNIFICANCE
VARIABLES
RESEARCH MODEL
Ease of use
Product Information
Customer support
Trust
Entertainment:
Product involvement:
Customer Attitude:
HYPOTHESIS
Hypothesis
RESEARCH METHODOLOGY
Research Design:
ANALYSIS
Multiple Regression
Analysis
Coefficientsa
Standardized
Unstandardized Coefficients
Model
1
Coefficients
Std. Error
Beta
(Constant)
2.904
1.204
Ease Of Use
.268
.139
Product Information
.560
Entertainment
Sig.
2.412
.017
.109
1.929
.055
.126
.304
4.438
.000
.089
.068
.077
1.309
.192
Trust
.364
.111
.222
3.282
.001
Customer Support
.365
.145
.184
2.513
.013
Currency
.121
.125
.067
.968
.334
Interpretation
PLS MODEL
P VALUE
TI
Pr.ease
Pr.pro
of use
info
0.162
<0.001
Pr. Ent
0.276
Pr.trust
<0.001
Pr.cus
Pr.curren
sup
cy
0.169
0.127
Path coefficient
TI
info
-0.079
0.328
Pr. Ent
Pr.trust
Pr.cus sup
Pr.curren
cy
-0.047
0.340
-0.076
0.091
FINDINGS
Ease of use is one of the most significant variable to a online retail industry
because it attracts lo of new users .Also reduces the effort as well as time of
users by standardizing.
Customer support also plays an important role while purchasing from online.
Thank you!!