LACHOO MEMORIAL

COLLEGE

SESSION(2012-2013)

Corporate Womens India IN 21st Century

Women are
leading men in
corporate

CONCEPT &DEFINITIONS
OF
ENTREPRENEURSHIP
Entrepreneur:

An entrepreneur is someone who is a risk taker and is ready to

face challenges.

Entrepreneurship:

Entrepreneurship is the act of being an entrepreneur, which

can be defined as "one who undertakes innovations,
finance and business acumen in an effort to transform
innovations into economic goods".

 Women Entrepreneur:

It may be defined as a woman or group of women who initiate, organise and run a
business enterprise.

Government of India has defined women entrepreneurs as owning and controlling

an enterprise with a woman having a minimum financial interest of 51% of the
capital and giving atleast 51% of the employment generated in the enterprise to
women.

Women , the critical economic participants and contributors in economic

growth.

Women bring more integrity , compassion and accountability in the position

they work in.

According to recent CII report:

India ranks 96 of 177 countries in the gender development index of UNDP.
Just over 54% of women are able to read and write.
India , constitute women , with 18% in medium and 5% in large companies.

CHARACTERISTICS OF WOMEN
AS ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to take risk
Profit earning capacity
Ability to motivate people
Knowing how to win
gracefully

CATEGORIES OF WOMEN
ENTREPRENEURS
I.

Women in organized & unorganized sector

II. Women in traditional & modern industries

III. Women in urban & rural areas
IV. Women in large scale and small scale
industries.
V. Single women and joint venture

CATEGORIES OF WOMEN
ENTREPRENEURS IN INDIA
First Category:

Established in big cities

Having higher level technical & professional
qualifications
Non traditional Items
Sound financial positions

Second Category:

Established in cities and towns

Having sufficient education
Both traditional and non traditional items
Undertaking women services-kindergarten, beauty
parlors, health clinic etc.

CATEGORIES OF WOMEN
ENTREPRENEURS IN
PRACTICE IN INDIA (cont.)
Third Category:
Illiterate women
Financially week
Involved in family business such as Agriculture,
Horticulture, Animal Husbandry, Dairy, Fisheries, Agro
Forestry, Handloom, Pottery etc.

A good share of the population.

Traditionally outside the domain of economic
activities.
They must be made part of the economic
development, because it will ensure the economic &
social development of the women along with
providing more human resources to strengthen the
economy of the country.
The economic status of women is now accepted as an
indicator of a societys stage of development.

WHY WOMEN BECOME

ENTREPRENEURS

I. PULL FACTORS:

An urge to do something new

Liking for business
Need and perception of Womens Liberation,
Equity, etc.
To gain recognition, importance and social status.
To get economic independence
To build confidence
To developing risk-taking ability
To gain greater freedom and mobility

II. PUSH FACTORS:

Death of bread winner
Sudden fall in family income
Permanent inadequacy in income of the family

The category of push factors forms

a negligible percentage of
women entrepreneurs.

Percentages

Percentages of Women Employees

Countries

WOMEN ENTREPRENEURSHIP IN
INDIA
States

No of Units
Registered

No. of Women
Entrepreneurs

Percenta
ge

Tamil Nadu

9618

2930

30.36

Uttar Pradesh

7980

3180

39.84

Kerala

5487

2135

38.91

Punjab

4791

1618

33.77

Maharastra

4339

1394

32.12

Gujrat

3872

1538

39.72

Karnatka

3822

1026

26.84

Madhya
Pradesh

2967

842

28.38

Other States &

UTS

14576

4185

28.71

Total

57,452

18,848

32.82

OVERALL PRODUCT
SELECTION BY WOMEN
ENTREPRENEURS IN INDIA

THE NEW THRUST

Harvard Experts feel that the basic

quality of efficient management is

futuristic and outlook and a capacity
to nurture and plan for the future or
unknown. This comes naturally to
women.
But this inherent talent of woman and
her
entrepreneurial
skill
go
unrecognised and unaccounted.

THE INDIAN APPROACH

When women move forward, the family moves, the
village moves and the nation moves.....
-Pandit Jawaharlal Nehru

Earlier there were 3 Ks

Kitchen
Kids
Knitting
Then came 3 Ps
Powder
Papad
Pickles
At present there are 3 Es
Electronics
Energy
Engineering

SOME FAMOUS WOMEN

ENTREPRENEURS

1.

2.
3.

Dr. Kiran Mazumdar Shaw

Started her own company,

Biocon, in her garage with an
investment of `10000 in the
year 1978.
Loan application was turned
due the reasons:
Biotechnology was nascent at
the time in India.
She was a woman.
Her organisation had almost
nil assets
With
hard
work
and
commitment,
Shaw
transformed Biocon into one of
the leading biopharmaceutical
firms in India.

Woman
who
singlehandedly founded and
made Balaji Telefilms
Currently the creative
head of Balaji Telefilms
and counted as one of
the top 10 women
entrepreneurs of today.
Known to be fiercely
protective
of
her
company and brand,
Ekta
is
also
very
professional and has
strong
business
acumen.

Ekta Kapoor

Shahnaz Husain

One of the most prominent

personalities
of
the
corporate world.
The products launched by
her Company head their
way to leading global
stores.
Her
company
Shahnaz
Husain
Herbals
has
witnessed
tremendous
growth.
She has received many
awards such as "The Arch
of Europe Gold Star for
Quality",
"The
2000
Millennium
Medal
of
Honour",
"Rajiv
Gandhi
Sadbhavana Award" and
many more.

A native ofAmritsar.
Kumar
has
been
designing
the
wardrobes com of the
three
winningMiss
Indias,
for
their
participation
in
InternationalBeauty
Pageants.
Ritus outfits have been
patronized
by
style
icons
such
as
latePrincess
DianaandJemima Khan.

Ritu
Kumar

The 21 Leading Businesswomen in India

Akhila Srinivasan, Managing Director, Shriram Investments Ltd

ChandaKocchar, Executive Director, ICICI Bank
EktaKapoor ,Creative Director, Balaji Telefilms
JyoitNaik, President, LijjatPapad
KiranMazumdar-Shaw, Chairman and Managing Director, Biocon
Lalita D Gupte, Joint Managing Director, ICICI Bank
NainaLalKidwai ,Deputy CEO, HSBC
Preetha Reddy, Managing Director, Apollo Hospitals
Priya Paul, Chairman, Apeejay Park Hotels
RajshreePathy, Chairman, Rajshree Sugars and Chemicals Ltd
Ranjana Kumar ,Chairman, NABARD
Ravina Raj Kohli, Media personality and ex-President, STAR News
RenukaRamnath, CEO, ICICI Ventures
Ritu Kumar ,Fashion Designer
Ritu Nanda, CEO, Escolife
ShahnazHussain, CEO, Shahnaz Herbals
SharanApparao, Proprietor, Apparao Galleries
Simone Tata, Chairman, Trent Ltd
SulajjaFirodiaMotwani, Joint MD, Kinetic Engineering
TarjaniVakil, former Chairman and Managing Director, EXIM Bank
Zia Mody, Senior Partner, AZB & Partners

BASIC PROBLEMS FACED

WOMEN ENTREPRENEURS

Her being a woman

Responsibility towards family, society and work
Male dominated society
Tough Competition with large scale units
Lack of business training
Lack of education
Low risk bearing ability
Obtaining credit
Non-awareness of facilities provided by
government
Questions by licensing authorities
Marketing

PSYCHO-SOCIAL BARRIERS
Poor self-image of women
Inadequate motivation
Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence
Inadequate encouragement
Lack of social acceptance
Unjust socio-economic and cultural system
Lack of freedom of expression
Afraid of failures and criticism
Susceptible to negative attitudes
Non-persistent attitude
Low dignity of labour
Lacking in leadership qualities

SUGGESTIONS
Procedure of getting finance should be simple
Effective propagation of programmes and yojnas.
Linkages between product, services and market centers.
Encouragement to technical and professional education.
Change in Attitude
Training
Increase in mobility
Initiate them to Professionalism
Provision of various amenities
Inculcating marketing skills
Self recognition and growth

 Direct & indirect financial support

Nationalized banks, State finance corporation, Small

Industries Development Bank of India (SIDBI)
Yojna schemes and programmes

Nehru Rozgar Yojna, Jawahar Rozgar Yojna

Technological training and awards

Stree Shakti Package by SBI, Entrepreneurship

Development Institute of India, Trade Related
Entrepreneurship Assistance and Development
(TREAD)
Federations and associations

Federation of Indian Women Entrepreneurs (FIWE),

Self Employed Womens Association (SEWA)

OTHER SUPPORT AGENCIES

I.

Domestic Agencies:
Small Industries Development Bank of
India, SIDBI
Industrial Development Bank of India
(IDBI)
Ministry of Small Scale Industries (SSI),
Government of India.
National Bank for Agriculture Rural
Development (NABARD)
Department of Women and Child
Development (WCD), Ministry of HRD, GOI
Self Help Groups (SHG)
Mahila Mandali

II. International Agencies:

United Nations Development Fund for

Women (UNIFEM)
Asian Development Bank (ADB)
International Labour Organization (ILO)
United Nations Conference on Trade
and Development (UNCTAD)
Center for International Private
Enterprises (CIPE), USA
Swedish International Development
Cooperation Agency (SIDA), Sweden
World Trade Organization (WTO)

WOMEN ORGANISATIONS
SUPPORTING WOMEN
ENTREPRENEURS
Shri Mahila Griha Udhyog Lijjat Papad;
www.lijjat.com
Mahila Bunkar Sahakari Samiti, UP
SABAL: Crafting Exports of Indian
Handicrafts; www.sabalaindia.com
www.indiatogether.org

The role of business Women in economic

development is inevitable.
They are capable , competent , confident,&
assertive.
They want to become more conscious about the
voice of their own identity.
They are highly self esteemed and can deal with
situation independently.
They want to become fearless.
But still there are many gaps between men and
women .

Make the world your business destination..

THANK YOU!!!