INTRODUCTION

Founder: Henry Overton Wills

Chairman: Yogesh Chander Deveshwar
Divisional Chief Executive (Food): Chitranjan Dar
ITC is an Indian public conglomerate company headquartered in
Kolkata, West Bengal, India
Its diversified business includes four segments:
o Fast Moving Consumer Goods (FMCG)
o Hotels, Paperboards, Paper
o Packaging
o Agri Business.
Turnover:$7 billion
Market Capitalization: $33 billion
ITC Limited completed 100 years on 24 August 2010.

ITC LEADERSHIP

BUSINESS AREAS
FMCG PRODUCTS:ITC has a diversified presence
in Cigarettes, Hotels, Paperboards & Specialty
Papers, Packaging, Agri-Business, Packaged Foods
& Confectionery, Information Technology,
Branded Apparel, Personal Care, Stationery,
Safety Matches.
NASCENT BUSINESS: Packaged Foods &
Confectionery, Branded Apparel, Personal Care
and Stationery.

PRODUCT LINE
FOOD

AGRIBASED

NON AGRIBASED

AGRI BASED
ITC's Agri Business Division is the country's
second largest exporter of agri-products. It
currently focuses on exports and domestic trading
of:
o
o
o
o

Feed Ingredients - Soyameal

Food Grains - Rice (Basmati), Wheat
Marine Products - Shrimps and Prawns
Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic
Fruit Products, Fresh Fruits
o Coffee & Spices - Coffee, Black Pepper, Chilly, Turmeric, Ginger, Celery
and other Seed Spices

NON AGRI-BASED
The Foods business is today represented in 4
categories in the market. These are:
o
o
o
o

Ready To Eat Foods

Staples
Confectionery
Snack Foods

Goal
To leverage ITC's proven strengths in the areas of
hospitality and branded cuisine, contemporary
packaging and sourcing of agricultural
commodities. To assure consumers of the highest
standards of food safety and hygiene

MISSION
We want to enhance the wealth generating
capability of the enterprise in a globalising
environment,delivering superior and sustainable
stakeholder value.

VISION

We want to sustain ITC's position as one of

India's most valuable corporations through world
class performance,creating growing value for the
Indian economy and the Companys
stakeholders

ORGANIZATION
STRUCTURE

SOCIAL
RESPONCIBLITY
A COMMITMENT BEYOND THE
MARKET

 ITC is committed to a national agenda of raising

agricultural productivity and making the
rural economy more socially inclusive. ITC
believes that the urgency and scale of these tasks
make market linked solutions and innovations
more effective and sustainable than capital
intensive approaches.

MILESTONES
e - Choupal

4 million farmers empowered,

6,500 e - Choupals installed

Social & Farm Forestry

119,919 hectares greened,

generating 53.77 million person - days
of employment

Watershed Development

73,884 hectares
brought under soil and moisture
conservation

Women's Empowerment

15,763 women members

1343 self - help groups

Livestock Development

260 Cattle Development Centres

Primary Education

Covering 2,81,000 children

ETHICS

Trusteeship
Customer Focus
Respect For People
Excellence
Innovation
Nation Orientation

STRATEGY PLANNING

BCG ANALYSIS

Star
Agri Business
Hotels
Paperboards & Packaging

Question mark
FMCG
Foods

Cow
FMCG
Cigarettes

Dog
ITC Infotech

Swot Analysis of food

division
Strengths
Brand
Distribution Network
Management

Weaknesses
Dependence on Tobacco Revenues
Negative connection of Tobacco

Opportunities
Rural market
e-Choupal
Low Per capita consumption
ofpersonal care products

Threats
Competition both domestic and
international

STRATEGIES
IMPLEMENTED
ITC Pricing strategy:
o company follows the Going rate pricing

ITC Promotional activities:

o Local promotion scheme:
AREA SALES MANAGER
DISTRICT OFFICEHEAD OFFICE
o Drop down promotion

A Carbon Positive
Corporation
ITC has been at the forefront of corporate India's
initiatives to progressively reduce Green House
Gas emissions.
ITC has implemented several CDM projects under
the Kyoto Protocol and ensured carbon dioxide
(CO2) sequestration through large-scale social
and farm forestry initiatives.
All ITC businesses strive to minimize energy
consumption and wherever possible use
environment friendly sources of energy.

CONTINUED..
ITC's social and farm forestry initiatives have
created a green cover of over 100,000 hectares,
consolidating its position as a 'Carbon Positive'
corporation for five years in a row.
This initiative has already created over 46 million
person days of employment.
30.9 % of ITCs energy consumption is from
renewable sources

MANAGING CHANGE
Adding share holder value through
diversification(From concentric to diversified
industry)
The company has kept away from those markets
where it does not have the back-end or does not
see value additions. So it is unlikely to make
forays into tea and coffee ("highly
commoditised") or dairy products ("needs a very
large infrastructure to source milk

CONTINUED..
E-choupals (BACKWARD INTEGRATION):
villages across the country where farmers can sell
their produce directly sans middlemen or having
to go to a mandi at a fair price, and also get
information relevant to farming, weather and
prices at other mandis, all on the net
Offers its distributors higher margins (ITC says it
offers competitive margins) and also its Iproducts
are more competitively priced as compared to its
competitors, all of which has resulted in it
cornering an over 10 per cent market share in a
short span of time

CONTINUED..
Because of low oppertunities in tobaco sector the
company diversified which led to major
turnaround for the company

 References:

http://www.itcportal.com/experience-itc/websites.aspx
http://www.itcportal.com/brands-microsite/packaged-foods/
http://www.itcportal.com/about-itc/itc-leadership/itc-leadership.asp
x

http://www.itcportal.com/itc-business/fmcg/foods.aspx
http://www.itcportal.com/itc-business/agri-business/e-choupal.aspx
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