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Presentation 7, 8
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Working example
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Overall suitability
Measurement validity
The validity measured in relation to the
data ability to answer your research
problem and meet your objectives.
e.g., a company may record monthly
sales whereas you are interested in
monthly orders. Here the data are
invalid.
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Overall suitability
Coverage and unmeasured variables.
You need to make sure that the data
cover your population, cover the time
period you study and covers your
research variables.
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Overall suitability
Precise suitability
Reliability and validity:
To measure these criterions you look at the
source of data. Source of data from
government organizations are likely to be
reliable. You need to consider the accuracy
and consistency of the data. The methods
the data were collected with, and who is
responsible for data collection are
important to evaluate the reliability and
validity.
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Overall suitability
Cost and benefits
Comparing the cost of acquiring the
data with benefits they will bring.
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Precise suitability
How reliable the data is?
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How credible are the data sources?
Is the source clear?
Is the source reliable?
Do the data have an associated copyright statement?
3. Is the methodology clearly described?
Is the sampling accurate?
Who is responsible for collecting and recording the
data?
Is a copy of the questionnaire included?
Are you cleared how the data were analyzed and
compiled?
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Precise suitability
4. Are the data likely to contain measurement
bias?
Why the data were originally collected?
Who was the target audience and what
was their relationship to the data collector?
Have there any documented changes?
How consistent are the data when
compared?
5- Are you happy that that the data have
been recorded accurately?
secondary and primary dat
a Dr Majed El-Farra
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Home work
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Observation
Interviews
Questionnaire
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Observation
Participative observation:
Here the researcher attempts to participate
fully in the lives of subjects and thus
becomes a member of their group,
organization or community.
It has its roots in social anthropology.
But it has been used much less in
management and business research.
Example: study how significant decisions
are made at a company, by acting as a
member of governing body.
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Definition of interview
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Types of interview
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Types of interview
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Telephone interview
The benefit of this may be easy access, speed and
low cost.
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Group interviews
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