Trends in Worldwide

Fundraising
John Baguley MBA PhD FinstF
CEO
International Fundraising Consultancy

20th Austrian Fundraising

Congress

International
Country Offices:

London
Milan
Amsterdam
Geneva
Kiev
Ottawa
New York
Lima
Singapore

Partner Agencies:
France
Spain
Portugal
Belgium
Denmark
Germany
Ireland
India
Australia

Clients
World Health
Organisation.
Amnesty
International.
Cancer Research.
Royal Free
Hospital.
UNICEF.
Shoola.

International Fundraising
Consultancy

Best Strategic / Fundraising

Consultancy

The future is
already with us - it
is just not evenly
distributed.
William Gibson

The Trends

Negative trends
Whilst drowning in digital
technology, and the death
throes of direct mail, we
are assailed by the
recession.

A Trend Towards Safety

Fewer large scale imaginative

initiatives or capital appeals.
Less risk taken with new
programmes.
Less investment in new
fundraising techniques.

Rekindling love for our

donors
Getting to know you,
Getting to know all about you.
Getting to like you,
Getting to hope you like me
The King and I

http://support.cancerresearchuk.org/support-us/donate

Donate money
Leave a gift in your Will
Donate by cancer type
Donate in Memory
Special occasion
Become a major donor
Donate goods to our shops
Payroll giving
Donate through our partners
Donate with our Give and Gift cards
Share giving
Pay in money you've raised
Fundraising for us
Taking part in an event

Positive trends - Wealth

The Giving Pledge. org

Bill Gates, Warren Buffet, Mark

Zuckerberg plus 108

The rich are giving more to

non-profits than ever before
but we are not asking for
enough often enough
We need to join the push to
give from the Giving Pledge
and from the trend towards
Corporate Social

Imagination

Immortality Auction
BEST SELLING AUTHORS PROMISE
FAME TO HIGHEST BIDDERS IN
"IMMORTALITY AUCTION

Moonlight Walks

Thank you for taking part in the 2013 Midnight Walk

for St Luke's Hospice (Harrow and Brent)

Social media
Share on facebook
Share on google +one
Share on twitter
More Sharing Services
From Cancer Research

81% of the
population (2012) of
Austria are Internet
users

Affinity Marketing

Give4Sure .com

"It's Easy to be Ethical"

Your supporters can support your charity
every time they shop online.

AVAAZ.ORG

Avaaz is only five

years old, but has
exploded to
become the globe's
largest and most
powerful online

Research : trending
now

Research into our donors and

prospects is now critical in
creating sustainable fundraising
programmes.
The organisation with the best
researchers will win, and there
are no second prizes.

Be distinct or
extinct

Generations X & Y

Generational cohorts

Seniors
or
Heroes

Silents

Baby Boomers

Generation X

Generation Y

Born between:
1901 1924

1925 1945
1946 1964
1965 1984
1985 - 2004

QR Codes / Mobile Barcodes

Simon on the Streets to raise funds for

the homeless.

Flathead River
Valley is a large
swath of
wilderness.
QR codes used
on billboards,
posters &
magazines.

Celebrity culture

Organisations must
innovate faster than
the rate of change in
their external
environment
Andy Grove

Questions?

www.ifc.tc