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The client:
Who are they,,, how are they funded?
The SAS is an environmental charity that protects and looks after UKs oceans, waves and beaches. They
do this to make them as safe, healthy and clean as possible via community action, campaigning,
volunteering, conservation, education and scientific research.
What do they do
To achieve our aims SAS:
Influences governments on key issues affecting oceans, beaches and recreational water users and
policies needed to deliver a cleaner and safer marine environment.
Creates volunteering opportunities for individuals and communities to be involved with activities to
safeguard our seas, coastlines and beaches.
Educates communities on the achievable, sustainable solutions, which can help protect our waves,
oceans and beaches.
Challenges industry to adopt better standards to protect our coastal environment.
Promotes scientific, economic and health evidence to support calls for a cleaner and safer marine
environment.
Informs the general public about issues affecting UK waves, oceans and beaches, and those that use
them.
The issues:
What issues your client campaign on?
Water quality
Right around the UK there are threats to the bathing waters and surf spots which
include sewage contamination which comes from dumping and also sewage
overflow from thousands of different industries. Another threat is diffuse
pollution which can come from the leakage of septic tanks. The discharge of the
sewage can potentially bring all kinds of health and environmental issues. The
environmental agency is responsible for the testing of the bathing waters but only
in bathing season which is may 15th-september 30th the samples are analysed
against the standards set in bathing waters directive.
The SAS work with community initiatives including facts,
oils and greases to help protect the UK bathing waters and
Marine environments. To help them lobby for improvements
they persuade the public to tell them about any illness they
may have potentially gained from the sea.
The issues:
(issue continued)
What issues your client campaign on?
Climate change
The impact of climate change will change the whole of the planet In different ways.
The climate change report examines the possible impacts a changing climate could have on
our waves, oceans and beaches.
In order to limit the impact of the climate change the SAS encourage communities,
government and the individual to help reduce carbon dioxide emissions. This will reduce
the probability of extreme events caused by climate change including global collapse of
major ice sheets of shut down of gulf stream.
The 2008 UK Climate Change Act is legislation to ensure the UK reduces its greenhouse gas
emissions by 80% by 2050 (80% below levels in 1990) to help avoid catastrophic climate
change. It included the implementation
of the Committee on Climate Change, an
independent body to monitor the
Government's progress on emissions reductions
and to set 'carbon budgets'.
www.sas.org.uk
The issues:
(issue continued)
What issues your client campaign on?
Protect Our Waves
The SAS campaigns in a number of ways to highlight and protect sites of special surfing interest. They
campaign to increase public awareness of the subject and to build relationships with the subject, they
create better understanding that waves are a vital part of the socio economic fabric of many UK coastal
communities. The campaigns include POW petition (CALLING FOR 50,000 SIGNATURES TO PROTECT UK WAVES.
SEWAGE, LITTER AND OFFSHORE DEVELOPMENTS ARE THREATENING TO KILL OUR WAVES. SIGN OUR PETITION TO SAVE THEM.)
marine spatial panning and consultation on environmental impact assessments for coastal developments and industry.
Although you may still see the waves breaking perfectly (see picture) and they look like they are not going to go extinct,
so why can you not still surf in them? Because pollution alters the water chemically but not physically, all the pollution
going into the sea including lead, pesticides, zinc, nuclear waste, hydrocarbons and sewage. These harm the sea to make
you not being able to go in it safely. These chemicals are not safe to be in for humans and animals, but they have to live in
the water which is why this issue is so important for saving lives.
Another type of dangerous pollution problem is non contaminated but still dangerous litter although it is not chemically
dangerous it is physically. Litter is forever killing animals as theyre mislabeling it for food or simply getting court and
tangled up in it.