LECTURE 01

What is New Media?

Characteristics, Internet, Forms
Course: Introduction to New Media
Course code: NM401
Course Instructor: Khansa Tarar
Khansa Tarar

3/23/15

New Media
A broad term in media studies that emerged in the latter
part of the 20th century
New media holds out a possibility of:
on-demand access to content anytime, anywhere, on any digital
device,
as well as interactive user feedback, creative participation
and community formation around the media content.

Khansa Tarar

3/23/15

New Media
New Media refers to broad range of changes in Media
Production, its Distribution & Use
(Lister, 2004)
The forms of communication in the digital world
(PC Magazine)

Khansa Tarar

3/23/15

Characteristics of New Media

Digital

Interacti
vity

Hypertextualit
y

Dispersa
l

Virtualit
y

Network
ing

Khansa Tarar

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Digitali
ty

High
Quantity

Fast
Access

High
Rates of
Changes

Data can be compressed into very small spaces

Data can be accessed at very high speeds
Data can be manipulated far more easily than analogue forms

Khansa Tarar

3/23/15

Interactivity
A dialog that occurs
between a human and a
computer program

The audience has some

control

measure of
over
what media content they see
and in what order they see it
Khansa Tarar

Dont
want to
see me,
Dont
click !
3/23/15

Hypertextuality
Hypertext
a text which provides a network or links to other texts that are
outside, above and beyond itself. (Lister,2004)

Khansa Tarar

3/23/15

Dispersal
Dispersal
The way in which both the production and
distribution of new media have become

decentralized, and highly

individuated.
Centralized Vs Dispersed Media
distribution system
Radio and television broadcast networks Vs
Computer networks

Khansa Tarar

Do you
know
Prosume
r
Technol
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Virtuality
Virtuality
The immersive, interactive experiences provided by new forms of
image and simulation technology, and the

places and spaces

metaphorical

created by or within communication

networks (Lister,2004)

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3/23/15

Networking
Communication Networks
The opportunities for the user to adopt markers of identity

(personality, gender, status, physical attributes) that differ form

their identities in the real, physical and material world.
The possibility of forming new kinds of association and community
which are not dependent upon location, social, and political
boundaries.

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What is New Media?

Can You Answer Now?

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11

Internet
The Internet offers various useful tools for communication
Do you know what the internet is ? The internet is an
interconnection of several thousands of computers of
different types belonging to various networks across the
globe.
The internet is an integral part of new media.

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Contd
For the past fifteen years or so,
we have been living through a revolution in communication,
a revolution driven by the spread of cheap personal computers
and the digitization of all previous forms of media.
In the 2001 it was estimated that only 1.3 percent of the
nations population had ever gone online. By 2006 this figure
had grown to 6.5% and in 2012 to 10.0%. Today, more than 10
percent of Pakistani citizens have Internet access.
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Contd
In 1993, the World Wide Web boasted only 130 web sites;
By 2013, the number of sites on the web had grown to
more than 700 million.
By 2001, AOLs instant messaging software was carrying
more than 800 million messages a day.

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Contd
Millions of people pour out their souls and their minds on
personal blogs and on social media platforms like Twitter and
Facebook every day and millions more read their ramblings.
Listening to music and radio, playing games and watching
TV/movies/video via the web has become increasingly popular,
so much so that existing media content providers are having to
adapt their businesses to the new medium despite not yet
knowing how to profit from it.

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Contd
Virtually every aspect of life in the advanced industrialized
worldeducation, scientific research, healthcare,
commerce, entertainment, sports, politics, social
movements, personal relationshipshas been altered by
the growing popularity of the Internet.

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Forms of New Media: New Media is interactive forms of

communication that use the internet . Including:

Cyber chatting
Podcasts
RSS feeds
Social Networks
Text Messaging
Wikis
Video Sharing
Web Sites

Video ads
Banner ads
Short Films
Blogs & Vlogs
Blue Tooth
Virtual World (Virtual Communities & Gaming)
Khansa
In-Game
Tararadvertising

3/23/15

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Podcas
ts
a digital audio file

http://www. newyorker .
com/online/podcasts/fiction
http://www. nytimes .
com/ref/multimedia/podcasts .html
http://reviews. cnet . com/buzz-out-loudmade
available on the Internet for
podcast/

downloading to a computer or portable media player,

typically available as a series, new instalments of which
can be received by subscribers automatically.
Apodcastis adigital mediumthat consists of an episodic
series ofaudio,video,digital radio,PDF, orePubfiles
subscribed to anddownloadedthroughweb syndication
or streamed on-line to a computer or mobile device.
Popular Format: MP3
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RSS Feeds
RSS(Rich Site Summary) is a format for delivering
regularly changing web content. Many news-related sites,
weblogs and other online publishers syndicate their
content as anRSS Feedto whoever wants it.
often called Really Simple Syndication, uses a family of
standard webfeedformats to publish frequently updated
information: blog entries, news headlines, audio, video.
Example: RSSOwl, Feed Reader, NewsFire
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Wikis
a website or database developed collaboratively by a
community of users, allowing any user to add and edit
content.
Example: Wikipedia

Khansa Tarar

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VLOGS
# Nigahiga
# Smosh
# Shane Dawson

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ASSIGNMENT 01
Bring one example of each type of New Media mentioned
in the lecture.
You have to submit it in hard copy in next class. And may
you also get a chance to present it in front of whole class.

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3/23/15

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