WELCOME

TO
PRESENTATION

PROJECT NAME

Packaged Tender Coconut Water

Products idea: Jaul

Name of the Product: Jaul Type of Product: Green Coconut Water Ingredients: Pure natural green coconut water, Sugar,
mineral salts, vitamins C. Container: Stylish glass bottle Container size: 250 ml, 500 ml, 1 Litre Product Price: 250 ml for
18, 500 ml for 27, 1 litre for 57 ..The green coconut water will be very much refreshing and provide great support to the sick
and health conscious people.

Differentiation

The green coconut water will be very much

refreshing and provide great support to the
sick and health conscious people.

Ingredients: pure natural green coconut

water, sugar, vitamin C, mineral salts.

Mission

To deliver tasty,Healthy and high quality

tender coconut water in containers to its
customer. At Jaul, we place great
importance to health, hygiene and safety
while making our products. We want to
showcase this natural drink and evolve as a
big brand in soft drinks market.

VISION
To be Bangladeshs Premier coconut water
Company, offering nutritious & superior
quality tasting drinks to its consumers. By
2019 we aim to achieve 15% of Market
Share, and while doing it we would be the
best in terms of consumer value, customer
service and consistent and predictable
growth.

Marketing Strategies

The health benefits offered by our product will be the theme and key driver
for our promotion campaigns. We intend to capitalize on the promotions by
government agencies

like Coconut Development Board, who have been involved in product

promotion campaign. We also plan to enter into tie-ups with schools and
colleges to offer our product to them by establishing a counter at their
campuses. To bring the product to the masses, we will offer our product at
all stores, retail outlets. Financial assistance is provided by the government
for market promotion of coconut products through the media, participation
in exhibitions / developing / hiring display facilities in super markets,
adopting attractive packaging etc. @ 50% of the project cost limiting to
Tk.10.00 lakhs for individuals. We intend to use these options. Our
products will be offered at railway stations and bus stands through our
partners.

Contd.

These companies can try to entrance our market by launching

new product lines to compete us.

Yet, we have distinct competitive advantage i.e our product is

still brand new.

The other companies will take sometimes to enter into the

market.

Till then we can have a monopoly market condition.

The other advantage that we have is lower price.

Will sell products in reasonably lower price then other

competitors do.

Strategies against competitors:

To compete with the major competitors we can adopt the

following measures:

1.

Providing the best service to create high customer satisfaction

2.

Reasonable and acceptable pricing

3.

Promising and providing top quality product

4.

Launching highly effective mass promotional activities

5.

Continuous innovation and modification of the products

6.

Creating and maintaining long term customer relationship

7.

Creating Brand Loyalty among the target consumers

Development
The road map for development is given below:

Purchase of land
Setting up of Factory / Installation

Setting up the warehouse

Completion Date July, 2015

31.08.2015

30.09.15

Trial Run
15.10.215

Operational Expenses

The total initial investment is 24 lakhs. The major

expenses include the raw material costs which is about
5 lakhs. To optimize the power cost we plan to alter the
requirements of machine for processes which could be
done easily by humans.

Startup Funds
Initial Start-up Costs
Land and Buildings

Tk.
1200000

Machineries
Storage Facilities

700000
200000

License Fee To DFRL (One

time)

300000

Total Cost in TK.

2400000

Other Costs:
Other cost

In Tk

Salary
480000
Raw material cost
360000
Sugar + additives cost
30000
Fixed Cost
2400000

Break even analysis

Breakeven quantity is given by Q = Total Fixed Costs/(Price/Unit Variable Cost/Unit)

Quantity Sold

60000

Price per Unit

32.4

Variable Costs

870000

Variable Cost per unit

Total Fixed Cost

Break even Quantity

14.5

2640000

147486

Projected Profitability
The projected profit and loss statement is shown below.
Year 1

Year 2

Year 3

Income
Sales Turnover

1260000

1452000

2310000

Other Income

150000

165000

181500

Total Income

1410000

1617000

2491500

Raw Materials

450000

495000

544500

Power Cost

150000

181800

219978

Employee Cost

480000

489600

499392

License Fees

300000

Miscellaneous Expenses

150000

300000

330000

Total Expenses

1530000

1466400

1593870

Profit

-120000

150600

897630

Taxes

15060

89763

Interest Expenses

240000

240000

240000

Net Profit

-360000

-89400

657630

-28.6

-6.2

28.5

Expenditure

Net Profit/Sales

Promotional Strategies:

To acquire a strong position in the market,

we need to give special emphasis on
effective promotional activities. In order to
get the maximum market share we will
have to use all four tools of marketing
promotion. Specially, advertising through
mass media will support us a lot.

Advertising:
1. We initially will give more emphasis on paper ads and TV
commercials. Because, advertising through these media is
the most effective way to reach the customers and position
our product in their mind. We are anticipating that this will
have a massive impact on the teenagers and other
enthusiasts. Few neon signs and bill boards of Jaul also can
be set up in some core points of the city. We hope to reach
75% of our customers through effective advertising.

.
1.

Personal Selling:
Though personal selling skill is not that much effective for
convenient products like Jaul, we will inspire and train the
sales persons of the retail stores to convince people to buy
our product when they will come to buy any drinks item. The
sales persons will inform the consumers about the cool
refreshing taste of Jaul and about the nutritious aspects.
We hope that will play a significant role to increase our sales.

Thank you