BROOKSIDE PRESENTATION

NAIROBI, FEBRUARY 25, 2014

Table of

CONTENTS
01

About Us

06

Partnership Benefits & Costs

02

Event Specifications

07

Long term goals & Evaluation

03

Executive Summary

08

Conclusion

04

Objectives

09

Thank you

05

Proposa
Working together for
lsuccess

Detail about our

company
Fashion Chill Out

Event outlook

What we aim to achieve

Why work with us

Forward looking

Recap

We look forward to
working with you

About Us

Together Everyone Achieves More.

African Elite Model Ltd was established in early 2010 bringing together a young creative and competent team with a
common vision: excellence in service delivery
SCOPE:
Event Management and coordination
Marketing and Promotional activities
Fashion & Models management
OUR MISSION
To be the leading events, marketing and modelling solutions company in East Africa offering original and tailor made
creative concepts and events with the highest level of professionalism
OUR GOAL
To have strong and positive lasting relationship with all our clients, partner organizations and associates

Our
Brand
Ambassadors

EVENT SPECIFICATIONS
Event: FASHION CHILL OUT
Tag line: Dress up and Show up
Date: August 2, 2014
Venue: Butterfly Pavilion, Mombasa
Main Acts: Fashion Show and Designer Show
Case
Supporting Acts:

Dance crews and shopping

experience
Performing

Artists:

Selected

Nairobi

coastal musicians
Event organizers: African Elite Model Ltd

and

Executive Summary
The middle class in Kenya today is a force to reckon with considering they command 44.9 % of Kenyan population according
to a research by the African Development Bank (2011).
According to KNBS, Kenyas middle class includes anybody spending between Sh23,670 and Sh199,999 per month. This
shows that middle class is a major target group for most products in the Kenyan market today. This realization brought out the
creation of our event Fashion chill out an event targeting the Kenyan middle class aimed at bringing them together on a
picnic set up where they can enjoy good food, music, fashion and even shop. For companies it will be a good platform to
showcase their products for the middle class, increase brand awareness and create a unique product positioning as being the
ideal product for the middle class.
This event will be running throughout the year on quarterly basis in various parts of the country (Mombasa, Nairobi and
Kisumu) with the first one this year starting in Mombasa the 2 nd quarter on August 2nd 2014 at the Butterfly Pavilion

OBJECTIVES

Objectives & Audience

Profile

The objectives of the Fashion Chill Out are:

Bring together brands and target consumers in one platform
Promote arts and fashion by creating a platform for artists & designers
to share their skills in a relaxed and receptive atmosphere
Unifying different communities from all over Kenya through working
together with designers, models and performing artists from diverse
ethnic backgrounds

AUDIENCE PROFILE

Social Standing: LSM 7 and above

The psychographic profile: Trend setting,
opinion forming, independent thinking and
trendy
.

A class with a thorough bend of traditional

and new generation style of fashion and life
in general.
.

Proposal
African Elite Model Ltd would like to invite you to be a strong partner of the Fashion Chill Out
We believe that your company with its colossal strength in the Kenyan industry and your reputation would be a great partner to help
provide this platform
The following are the benefits:An opportunity to reinforce the publics awareness of you as a company with a high level of social responsibility not only
internationally but now also in the Kenyan market too.
An opportunity to penetrate and establish a strong relationship with a unique and potentially massive target audience/market
Banners: YOUR logos/names will be distinctively displayed on the banners at the event area, photo/interview area. These banners will
be viewed by all the guests coming in the venue. These banners are also likely to appear in the event video, photographs and the local
and international media post event features in their newspapers, magazines and TV.
Will get an opportunity to showcase YOUR products and services through advertising, merchandising and other creative avenues
which the event will provide at the exhibition stand given (Stand value of Kshs 30,000 for the corporate exhibitors)

Working together for

success.

Logo promotion:- YOUR logos will be distinctively displayed on the event crew & ushers t-shirts(viewed by more than 500 people
attending the event), event website (viewed by more than 1000 people worldwide per week), posters and flyers (viewed by more than
1000 people in Nairobi & Mombasa per day),newspaper ads(viewed by more than quarter a million people per day).event
program(viewed by more than the 500 present guests and as they carry them home get to be viewed by 4 times the number
Generate revenue from sales of some of your high end product to the elite clientele at the event by your sales team at the event
exhibition stand
Being part of such a high and prestigious event plus putting into consideration the targeted guests your brand gets a high chance of
being noticed and remembered for a long time as some will get chances to visit your stand
Acknowledgement throughout the event by the MC
Enhancement of YOUR image
An opportunity for you to have major brand awareness in the Coastal town of Mombasa
A unique opportunity to support this unique event
Post production accreditation in the post event video footage that will then be played by our Media partners

Partnership Benefits and

Costs

Please read below for the cost and benefits of the sponsorship. All level of sponsorships are affordable.
We are looking at forming partnerships that would be mutually beneficial for this event and future
regattas
PLATINUM
Ten (10) complimentary tickets for any of your top clients
Exclusive branding on the drive way to the event area
Priority branding in the car park
Platinum 6 x tear drop banners at the event
2 x pull up banners at registration
2 x pull up banners next to your exhibition area
Sponsor representative addresses entire audience from main
stage. Can talk about a product or service
12M x 10.5M stretch tent to serve as exhibition area and lounge
where your clients can sit to enjoy the event

x1

KSHS 2M

Full page placement of company logo and short bio &

Address in the event program booklet & a large logo on
the back of the booklet
Logo placements on the event posters, flyers,
radio/newspaper ads & crew t-shirt
Acknowledgement as Platinum partner through out the
event
Have prominent logo placement of your
company/product on the event backdrop on stage (With
emphasis of the levels)

Partnership Benefits and

Costs
GOLD x 2

Eight (8) complimentary tickets for any of your top clients

Priority branding in the car park
4 x tear drop banners at the event
3 x pull up banners at the event
Sponsor representative addresses entire audience from main
stage. Can talk about a product or service
11ft x 11ft Labelled & lit exhibition space
3/4 page placement of company logo and short bio & Address in
the event program booklet & a large logo on the back of the
booklet

KSHS 1M
Logo placements on the event posters, flyers,
radio/newspaper ads & crew t-shirt
Acknowledgement as a Gold partner through out the
event
Have Moderate logo placement of your company/product
on the event backdrop on stage (With emphasis of the
levels)

Partnership Benefits and

Costs
KSHS 500,000

SILVER x 2

Five (5) complimentary tickets for any of your top clients

3 x tear drop banners at the event
2 x pull up banners at the event
11ft x 11ft Labelled & lit exhibition space
1/2 page placement of company logo and short bio & Address in
the event program booklet & a large logo on the back of the
booklet

Logo placements on the event posters, flyers, newspaper

ad & crew t-shirt
Acknowledgement as Silver partner through out the
event
Have 2 logo placement of your company/product on the
event perimeter (With emphasis of the levels)

Partnership Benefits and

Costs
KSHS 250,000

Bronze x 2

Three(3) complimentary tickets for any of your top clients

2 x tear drop banners at the event
2 x pull up banners at the event
11ft x 11ft Labelled & lit exhibition space
1/4 page placement of company logo and short bio & Address in
the event program booklet & a large logo on the back of the
booklet

Logo placements on the event posters, flyers, newspaper

ad & crew t-shirt
Acknowledgement as Bronze partner through out the
event
Have 1 logo placement of your company/product on the
event perimeter (With emphasis of the levels)

Our Needs
We ask to join us as a platinum sponsor and reap all the benefits as we partner in producing this event

Long Term Goals

In our events calendar we have 3 events that will be running every year. One for Mombasa, Kisumu & and a major
African event in Nairobi. With your undying support we hope to partner again for the coming events and see a strong
bond and growth of our two companies

Evaluation
New leads to your business and your Brands Publicity throughout the media coverage in the newspapers, magazines, TV
shows and even by word of mouth will be the evaluation of the Event after completion.

Conclusion
African Elite Model Ltd feels that the art and fashion industries are potentially significant contributors to the growth of the
Kenyan economy since it involves many young talented and energetic men and women. These industries would thrive if the
corporate and independent companies invested and supported them. These industries hold a big part of our countys culture and
since fashion communicates through universal language, it has the distinctive ability to break through the constraints of cultural
boundaries
As a Kenyan based events company with strong African links with designers from all over, we would like to see these
industries become more diversified and more global. African Elite Model Ltd has assumed this moral obligation, but it is only
by working together with stakeholders in the country, that we will realize effective growth and success of these industries
starting with delivering the fashion chill out event. We therefore urge to join us and make it happen

Thank You
Thank you in advance for your cooperation

ADDRESS

OFFICE

3rd Riverside Drive

SDA Building 2nd Floor
NAIROBI

+254 20 2086737

www.africanelitemodel.com
To participate in this event as a sponsor please
email: lucia@africanelitemodel.com or call
+254 721 616745