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A Managerial Perspective on
Analytics (3rd Edition)
Chapter 1:
An Overview of Business
Intelligence, Analytics, and
Decision Support
Learning Objectives
Understand today's turbulent business
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Opening Vignette
Magpie Sensing Employs Analytics to
Manage a Vaccine Supply Chain
Effectively and Safely
Company background
Problem
Proposed solution and results
Answer & discuss the case questions
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Opening Vignette
Questions for the Opening Vignette
1. What information is provided by the descriptive analytics employed at
Magpie Sensing? Monitoring what temp range products are in during any
certain time. Properties of the cold storage system.
2. What type of support is provided by the predictive analytics employed at
Magpie Sensing?
3. How does prescriptive analytics help in business decision making?
Reccomendations on what to purchase.
4. In what ways can actionable information be reported in real time to
concerned users of the system? Shippable mesasuring/monitoring data.
5.
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Business PressuresResponsesSupport
Model
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DESCRIPTION
Strong competition
Expanding global markets
Blooming electronic markets on the Internet
Innovative marketing methods
Opportunities for outsourcing with IT support
Need for real-time, on-demand transactions
Consumer
Desire for customization
demand
Desire for quality, diversity of products, and speed of delivery
Customers getting powerful and less loyal
Technology
More innovations, new products, and new services
Increasing obsolescence rate
Increasing information overload
Social networking, Web 2.0 and beyond
Societal
Growing government regulations and deregulation
Workforce more diversified, older, and composed of more women
Prime concerns of homeland security and terrorist attacks
Necessity of Sarbanes-Oxley Act and other reporting-related
legislation
Increasing social responsibility of companies
Greater emphasis on sustainability
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Organizational Responses
Be Reactive, Anticipative, Adaptive,
and Proactive
Managers may take actions, such as
Employ strategic planning.
Use new and innovative business models.
Restructure business processes.
Participate in business alliances.
Improve corporate information systems.
Improve customer service and relationships
Copyright 2014 Pearson Education, Inc.
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A Framework for
Business Intelligence (BI)
BI is an evolution of decision support
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Definition of BI
BI is an umbrella term that combines
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A Brief History of BI
The term BI was coined by the Gartner
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The Architecture of BI
A BI system has four major components
a data warehouse, with its source data
business analytics, a collection of tools for
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A High-Level Architecture of BI
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Components in a BI Architecture
The data warehouse is the cornerstone of any
medium-to-large BI system.
Originally, the data warehouse included only historical data
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Components in a BI Architecture
Business Performance Management (BPM), which
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What is traditional reporting? time consuming and tradition, slow and manual. How is it
used in the organization? Get data out.
2.
How can analytics be used to transform the traditional reporting? Quicker and a better
view, more interactive, concise, and more near real time.
3.
How can interactive reporting assist organizations in decision making? Help to give
customers the reports like arrival times, real time apps, real time decisions can be
made.
Copyright 2014 Pearson Education, Inc.
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A Multimedia Exercise
in Business Intelligence
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BI initiatives typically
follow a process
similar to that used in
military intelligence
initiatives.
Intelligence and
Espionage
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person, by
Often built on top of a data warehouse where the data
is not transactional
Main goal is the effectiveness (and then, efficiency)
provide correct information in a timely manner
More on OLAP will be covered in Chapter 2
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Successful BI Implementation
Implementing and deploying a BI initiative is a
enterprise as a whole
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business by
improving business processes, and
transforming decision making to a more
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Real-Time, On-Demand BI Is
Attainable
The demand for real-time BI is growing!
Is real-time BI attainable?
Technology is getting there
Automated, faster data collection (RFID, sensors, )
Database and other software technologies (agent,
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BI Implementation Considerations
Developing or acquiring BI systems
BI shell?
In-house versus outside consultants
Justification and cost-benefit analysis
Security and protection of privacy
Integration of systems and applications
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Analytics Overview
Analytics?
Something new or just a new name for
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Analytics Overview
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3.
4.
5.
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connected by a network
Hadoop Distributed File System
2. Processing- analyzing for business value
Overloads a single computer
MapReduce programming paradiagrambetter to push computation to the data
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Data Foundations
Chapter 2
BI & Analytics
Chapters 3-6
Emerging Trends
Chapter 7
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Questions / Comments
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