Beruflich Dokumente
Kultur Dokumente
Ranjan Chaudhuri
Rural Marketing
Most marketers realize that India is on the
cusp of momentous change. The economy is
vibrant, incomes are rising; and the habits,
preferences, and attitudes are changing
rapidly.
But nowhere is this more evident than in rural
India.
There is thus an emerging need to build
expertise in Rural Marketing.
Agribusiness
Management
Agribusiness
Management
Definition
What is Agribusiness?
The Agribusiness sector is a large, multifaceted
industry sector comprising businesses that are
involved as:
Input Suppliers (e.g. Chemical and Fertilizer companies such as
Cargill, Bayer, Incitec/Pivot etc)
Service Providers (e.g. Banks, R&D, DPI, Consultants etc)
Producers (Growers)
Traders (e.g. Mitsubishi, AWB, Bohemia Nut Company, ConAgra,
Queensland Cotton)
Processors (e.g. Weston Flour Mills, Peanut Company of
Australia, Parmalat)
Manufacturers (e.g. Food processors such as Krafts, Mars,
Cadbury Schweppes, Unilever)
Retailers (e.g. Small traders and supermarkets such as Tesco,
Woolworths, Carrefours, Aldies, Krofers)
Logistics (e.g. Transport and storage companies e.g. TNT, ABB
Grain)
They need to
Be AGILE
Have transparent Product TRACEABILITY
Good record keeping, information management
Meat
Exchange
au/new_aginfo/about_us.cfm
https://www.secure1au.com/meatnet-com-
Miscellaneous Foods
Confectionery, ice cream, alcoholic drinks, hot and cold beverages
(including fruit juices, tea and coffee)
Snack Foods
Others
Others include:
Meat - Tysons, Swift, Hormel, AMH
Dairy - Parmalat, Fonterra (National Foods), DairyCrest Pty Ltd, Bonlac
Cereals Kelloggs, Westons, Goodman Fielder
Fish & Fish Products - Albert Fisher, Amalgam Group of Kerala,
Dongwon
Group, Faroe Seafood, Fishery Products Intl, Inc., Hansung Enterprise, Lyons
Seafoods, Princes Ltd., Rybarstvi Trebon, Sajo Industries Co., Stolt Sea Farm,
Surapon Food Public Co Ltd, The Seafood Company, and Tri-Marine International,
Inc.
Confectionary -
Processed Food -
Limited
Resources
Rising Income
Food Safety
Product Tracking and Traceability
including Identity Preservation
Biosecurity
Biosecurity refers to the policies and measures taken
for protecting a nations natural resources including
its food supply,
supply from biological invasion and threats
both from accidental contamination and/or deliberate
attacks of bioterrorism (i.e. ensuring a nations biosafety).
Bioterrorism includes such deliberate acts as introducing
pests intended to kill food crops; spreading a virulent
disease among animal production facilities, and poisoning
water and food supplies or purposively contaminating the
environment.
Bio-safety
Biosafety
Reducing the risk of viral or transgenic genes, or prions such as BSE/Mad
Cow and reducing the risk of food bacterial contamination.
By international agreement, bio-safety involves the application of the
precautionary principle which is the idea that if the consequences of an
action are unknown, but are judged to have some potential for major or
irreversible negative consequences, then it is better to avoid that action
Major Issues
Emerging infectious diseases, e.g. new, previously unrecognized diseases
such as Severe Acute Respiratory Syndrome (SARS), or known diseases
which have increased in incidence, virulence or geographic range over the
past two decades (e.g. Foot-and-Mouth disease),
disease as well as diseases which
threaten to increase in the near future (e.g. Avian influenza).
influenza
Pathogen pollution, which is human-mediated introduction of alien
pathogens such as pests.
Livestock disease surveillance, which is a systematic series of
investigations of a given population of animals to detect the occurrence of
disease for control purposes.
Food Safety
Protecting the food supply from microbial (e.g.
listeria, salmonella), chemical (e.g.. rancidity,
browning) and physical (e.g.
drying out,
infestation) hazards or contamination that may
occur during all stages of food production and
handling growing, harvesting, processing,
transporting, preparing, distributing and storing
Food Safety
Microbiological risks
Chemical risks
Biotechnology (GMO) issues
Food Standards
Food borne diseases
STANDARDS
The ability to trace and follow a food, feed, food producing animal or
substance intended to be, or expected to be incorporated into a food or
feed through all stages of production, processing and distribution.
Food Miles
Core Issues
Impact of E-Technologies/E-Readiness
E-Technologies
E-Readiness
E-Readiness
Connectivity
Business Environment
Ecommerce & Consumer adoption
Legal & Regulatory Environment
Supporting e-Services
Social & Cultural Infrastructure
Reason?
Image