Case Sudy : 8

LUCT/MBA/STRATEGIC MANAGEMENT

A L I S H A H B AWA
LI RONG
YINZUO GBENANA
SABIR ABUBAKAR
RANA
LO U I S A N A S
LUCT/MBA/STRATEGIC MANAGEMENT

LUCT/MBA/STRATEGIC MANAGEMENT

OBJECTIVES
4

To earn profit.
To contribute the account in long-term emission

reductions.
To make every single different economical level peoples

car owner.
Contribute to climate stability.
Produce and sell more quality cars with affordable price.
LUCT/MBA/STRATEGIC MANAGEMENT

OBJECTIVES
5

To cut global energy and use water - Promoting the

use of bio-fuels.
Make To help reduce the dependence on oil.
To encourage the development of an infrastructure

oriented to spend less fuel safety vehicles.

LUCT/MBA/STRATEGIC MANAGEMENT

LUCT/MBA/STRATEGIC MANAGEMENT

INTRODUCTION
7

Motor Company is the world's largest automotive

companies. It is established by Henry Ford founded in
the city of Detroit at the United States in 1903. Now
Ford Motor Company is the world's super-multinational
companies headquartered in Dearborn, Michigan.
This company is a manufacturing company of various
brands of vehicles and they were operating or sold
products to more than 30 countries which including
Indonesia, china, Brazil, Egypt, and much of Europe.
LUCT/MBA/STRATEGIC MANAGEMENT

SHORT TERM & LONG TERM

STRATEGIES
8

Aim to keep manufacturing costs down, because of

the competition in the automotive industry
Considering the fact that U.S minimum wage has
always been higher even more regulations on labor,
safety etc., in comparison to their foreseeable
competitor (China) which will always give China the
low cost advantage whenever they penetrate U.S
motor industry market.
LUCT/MBA/STRATEGIC MANAGEMENT

SHORT TERM & LONG TERM

STRATEGIES
9

Increase the company's market share to gain the

company objective
Due to high rise in future move vehicle to the latest
technology where fuel is less use.

LUCT/MBA/STRATEGIC MANAGEMENT

SHORT TERM & LONG TERM

STRATEGIES
10

The third thing ford didnt see before they got

cornered into heavy competition with low reserves
which can be assumed to the result of their long low
profit margin sales.
Promote a profitable and sustainable business
activity that meets the customers need.

LUCT/MBA/STRATEGIC MANAGEMENT

SUSTAINABILITY
11

To develop safety advance technology in vehicles

and making possible of availability in all range of

vehicles
Focused on climate change environment
Ford focuses on supply chain which helps them to

achieve success in the marketplace and also

achieve their goals

LUCT/MBA/STRATEGIC MANAGEMENT

SUSTAINABILITY
12

Through internal organization survey Employee

satisfaction is maintained.
Improved in annual net income.
To improve the fuel usage due to high rise in fuel

price

LUCT/MBA/STRATEGIC MANAGEMENT

FINANCIAL ANALYSIS
13

Ford increase their stake up to 72% in 1998.

In 2010, Ford earned $6.6 billion which reduced

ford dept. from $33.6 billion to $ 14.5 billion.

Interest rate payment was lowered by $1 billion.
Ford F-Series was the most profitable and best

selling in 2010.

LUCT/MBA/STRATEGIC MANAGEMENT

FINANCIAL ANALYSIS
14

Sale was 29% increased over 2009.

To earn profit is the import goal for Ford.
Manage profitability targets and operational

performance at our lowest level of product.

Manage on a total return basis.
Manage interest rate, credit, prepayment, extension,

and concentration risk.

LUCT/MBA/STRATEGIC MANAGEMENT

STATEMENT OF PROBLEM
15
Currently there are several of these industries competitive model, competitors,

threat of new entrants, suppliers and customers bargaining power and the threat
of substitutes, these control competition in the industry to fight a major strength
lies in a favorable position.
Threat of new entrants
Suppliers' bargaining power
Bargaining power of customers
Threat of substitutes

About Product Design, Research & Development and possible

solutions.
LUCT/MBA/STRATEGIC MANAGEMENT

CONCLUSION
16
Since the very beginning, Ford Motor Company has overcome many very tough

situations, nonetheless that was not the sole reason to take them out of the
market. Rotating over a certain time different CEOs which implement different
type of strategies (some a bit risky and some in the taken more safely), it makes
that company survive in this type of situation and be good enough to fight against
the competitors, which means at the end of everything they were successful.
Ford Motor Company is the world's fourth largest industrial enterprise and the

second largest car and small truck manufacturer in the world providing
approximately 360,000 employees, and also serves in the automotive,
agriculture, finance and communications industries. Ford's diversification
nowadays is included in the area of electronics, glass, plastics, auto parts, space
technology, satellite communications, defense engineering, foundation
development, equipment rental and car rental, and a part of that they are still
developing, trying to improve their services and bringing new opportunities to the
market and their customers.
LUCT/MBA/STRATEGIC MANAGEMENT

 http://corporate.ford.com/doc/sr11-summary.pdf
http://ford.com
http://
www.slideshare.net/ajayjagtap67/final-ford-prese
ntation-3564011
http://en.wikipedia.org/wiki/Ford_Motor_Company
http://www.authorstream.com/Presentation/asif59
7k-1226321-ford-motors-case-study
/
http://en.wikipedia.org/wiki/Private_equity
http://www.history.com/this-day-in-history/hertz-re
ntal-car-founder-born

LUCT/MBA/STRATEGIC
MANAGEMENT

REFERENCES

17

K
N
A
H
T
U
O
Y
LUCT/MBA/STRATEGIC MANAGEMENT

18