The complete man

PRESENTED BY
Shivani

Contents..

About

Raymond

The

vision

Our

group companies

The

product

The

Market

The

mission

Summary

About
Raymond

Eight decades old group, in

operation since 1925
Head quarters: Mumbai

One of India's largest branded

fabric and fashion retailer

Market leader in the worsted

fabrics business with over 60%
market share

Second largest branded

apparel business in India

Owns prestigious award

winning brands like Raymond,
Park Avenue, Colorplus , Parx

The mission
To provide the customers with products and service that are
recognized as the best.
To be a major player in all market.
To implement employee training and development programs
that provide personal growth for all the employees and enable
them to make a meaningful contribution to the Company.
Create an environment that respects, integrates and balances
the needs of our employees resulting in creative excitement,
heartfelt commitments and cheerful cooperation.
Institute a culture of operational
innovation that results in meaningful
and sustainable ways to stay ahead
of the pack.

vision
Committed to supplying high quality products and superior
service to the customers.
Believe in the individual, and that shared values and
common purpose provide the basis of teamwork.
Value the franchisers and share with the principles the
objectives of enhancing the image and success of the
products.
Believe in conducting the business
activities with integrity.
Believe in optimizing the profitability
in a manner consistent with the values.

OUR GROUP COMPANIES

Celebrations Apparel Ltd.

Raymond Ltd.
Raymond Apparel Ltd.
ColorPlus Fashions Ltd.
Silver Spark Apparel Ltd.
EverBlue Apparel Ltd.
K. Files & Tools
Ring Plus Aqua Ltd.
J.K. Helene Curtis Ltd.
J.K. Investor Trade (India) Ltd

The Products

Fabrics
Apparels
Brands
Woolen outer wear
Furnishings
Retail
Engineering
Personal Care
Prophylactics
International
Business
Corporate Wear

PRODUCT CATEGORY

Product Display
Categorization
Brand names

Product type
Suits, Tie,

Park Avenue, Parx, Color Plus, etc

Shirts, T-shirts, Trousers, Coats &
socks, wallet, etc

Product editions Platinum, Celebration, Evening

wear, Ewashable, etc

Sizes
Small-XXL (Shirts), 28-48
(Trousers),
etc

Shades
Grey, light blue, monochrome,
vibrant , etc

They bring us the widest and latest range of fabrics for suiting,
shirting and ready-to-wear garments, in an ambience that is
relaxed and unhurried.
In order to serve you even better, we are pleased to introduce the
'Stitch-without-a-hitch' * custom tailoring service.

Product Display Plan

Readymade garments on right hand side of the entrance

and at centre
Dress Materials on the left hand side.
Upholstery at left back.
Coats & suits at the right back & back.
Fashion accessories at the centre
Socks, under wears, belts, handkerchief near the cash
counter

Product Display
Mechanism
Shirts displayed on Glass and Wooden racks along the
wall

4x4x10x7

Shirts, T-shirts, Trousers arranged on glass tables

with layers

4x6x3x10

Denim wear and new arrivals best suit on Mannequins

Coats & Suits hanged by Hangers along the wall

Product Display Mechanism

Tie, Belt placed using small projections along
the pillars
Hanky, Underwear, Socks, kept in metal rack
near counter
Upholstery & dress material presented
Fashion accessories kept on small racks along
pillar or on glass tables

Small
projections
along the
pillars

Glass and wooden

racks along the
wall

Glass tables
with layers

About the
Market

Store
layout
The following are the optimizing factors for the store layout:
Increasing sales
Maximizing returns per square foot
Coordinating the merchandise with the store format
Allowing flexibility in store design
Recognizing the needs and safety of the customers

POINT OF PURCHASE POP

A place where sales are
made. On a macro-level,
a point of purchase may
be a mall, market or city.
On a micro-level,
retailers consider a point
of purchase to be the
area surrounding the
counter where
customers pay. Also
known as "point of sale".

THE STORE INTERIOR

At The Raymond Shop everything comes together in a
harmony of color, design and comfort from displays in
show windows to array of fabrics in shades within shades,
from welcoming ambience of tastefully appointed
interiors to gleaming racks displaying row after row
trendy ready to wear.
Sound:- Continuous soft Trans-music playing on
Touch:- Freedom to touch and choose the product
Sight:- White lighting overall the store
Yellow lighting for focusing fashion
accessories
Cutouts advertising new range of products
Posters showing all categories of products
available

Some of the main objectives they have achieved with

lighting are following:
Highlighting the displayed product.
Capturing customers mood.
Masking the unattractive features or places of the store.

THE STORE EXTERIOR

Signing :- Name of store The Raymond Store
Selling Brand names
LogoEntrance :-

Open front
A Gatekeeper to welcome

Windows:back
Mannequins

1 no back windows changed to close

using
backdrop and

Overall Appearance
Size:- 1000 sq. feet.
Permanence:- Brand since 1925
Store over 15 years
Nature of Merchandise:- Mens wear & accessories
Target Customers :- Middle class to Upper class
Professionals
Store character :-

Formal Business Class look

Building Store Loyalty

GIFT CHEQUE The freedom to choose anywhere in India

The gift cheque can be redeemed at nearly 500
stores across more than 200 cities in India, and
come in three convenient denominations -Rs.100,
Rs. 500 and Rs. 1000. Giving your loved ones
unparalleled choice and flexibility.

Fibre

Wool
Polyeste
r
Viscose
Cotton

Wool
sourced
primarily
from
Australia

Fabric*

Garment*

Worsted
Suiting's

Shirt
s
Trousers

Premium
Suiting's
High
Value
Cotton
Shirting

Jackets

Brands

Raymond

Parx
Colorplus

Tuxedos

Manzoni

Jeans

Woolen
Outerwea
r

Shawls

TRS

Park Avenue Park Avenue

Full Suits

Denim

Retail

Parx EBO
Colorplus EBO
Made to
Measure
Neckties
&
More
Shirts & More

Brands

RAYmOND

Raymond premium apparel

Manzoni :- (formal wear ,

sports wear , accessories ,
bespoke,)

Park avenue

Color plus :- (casual wear)

Parx :- (casual lifestyle

brand)

Zapp :- (apparel , accessories &

lifestyle products exclusively
for kids)

Notting hill

Park Avenue

Won the 'Most

Innovative Brand' at
the Lycra Images
Fashion Awards 2008.

Park Avenue SpringSummer collectionfor

Men

Park AvenuesSpring
Summer 2010

'Park Avenue
Woman:-for the
working women
professionals of today.

Colorplus
Luxury & Style.

ColorPlus created a niche in the ready

to wear market in India with a
premium range of clothing for men.
Collections: Platinum Chino.
Spring Slub Collection
Linen Satin trousers
Classic Indigoes
Ebony & Ivory collection

Parx
Parxis a premium casual lifestyle
brand
Parx reflects the persona of the
energetic 22-30 year old who is
aggressive, outgoing, dynamic and
lives his life to the fullest.

Collection:Urban, Sport, Excursion and Club.

The market

There is no celebrity as a
brand ambassador in
Raymond's

For launch of new product

they consult the market
research agencies and the
agency than does the
research.

The questionnaire method

is also followed.

Competitors

There are
many
competitors

Digjam

Vimal

Reid &Taylor

Summary

Raymond Group has

successfully addressed many of
the issues that impacted
profitability in FY 08 and FY 09.
The Group is very well
positioned to take advantage
of domestic market growth in
the context of the larger Indian
discretionary consumption
growth story.
The retail thrust will assist the
group to penetrate into newer
markets in smaller towns and
cities.
The group is focused on
tackling the dual
manufacturing cost strategic
build up.

SOME RECENT INITIATIVES

The company has been focusing Tier 3/4/5 towns and cities, below are some of the
newly
opened TRS stores by the company.

Ambejogai
(Maharashtra)

The company has

recently
initiated two new
formats
namely Neckties and
More
and Shirts and More
which
have received very
good
response

Bijapur (Karnataka)

Raxaul
(Bihar)

Beyond business

Education

Smt. Sulochanadevi
singhania School(pune)
Kailashpat Singhania
School(M.P.)
Raymond Rehabilitation
Centre(Jekegram, Thane)

Raymond Embryo
Research Centre
(Dhule, Maharashtra)