Case : chicken run

1.
2.
3.

Mohammad Mustaqim Bin Zainal Abidin

Nabilatul Husna Bt Hamid Khan
Nurul Nabila Izzaty Bt Adnan

AC091285
AC090715
AC090678

Swot ANALYSIS
STRENGTH

WEAKNESSES
1.

1. The EPM is one of top 5

chicken supplier.
2. En. Selamat is a CPA.

2.
3.
4.

OPPORTUNITY
1. Highest consumptions rates.
2. Expansion of QSR in ECER.
3. Emerging in Giant
superstore.

1.
2.

En Selamat is lack of focus on

the important considerations
for proper running on
business operation.
En Selamat lack of expertise
in poultry industry.
Operational crisis in late
2008.
Conflict of interest.

THREATS

Increase in price of chicken

feed.
Potential entry of new
competitor.

Organizational chart
PCK Holding
(Parent Co)
Excel Poultry
& Meat Sdn
Bhd

BOD

En. Selamat
(General
Manager)

Pn. Azura
(Account
Executive)

Ms. Chan
(Credit
Controller)

En. Kassim
(Finance Manager
& Marketing
PLanner

ISSUE 1
Operating cash was running low.
- Problems in cash liquidity

Recommendations :
1- Increase chicken production types
- ex : fertilizers (chicken manure) can use to
planting corn (for chicken
feed)
2- Increase revenue by expanding market share
- sell to neighboring countries.
3- Offer discounts and send reminders to debtors

ISSUE 2
Leadership style used by En. Selamat
-Autocratic
Drawbacks :
- one way communication between leader and
subordinates
- increase staff turnover and absenteeism
Recommendations :
Democratic Leadership
Benefits
1- Group members are encouraged to share ideas
and opinion
2- Increase the job satisfaction and productivity
3- Develop a high sense of personal growth for
employees

ISSUE 3
En. Selamat Conflict of interest.
- Unethical actions
assumptions:
-En. Selamat use the cos funds illegally
- He instructed Pn. Azura to prepare the accounts in
a way to conceal his acts.

Recommendations :
1- Clear set of policies and procedures
2- Whistle blowing policy
3- PCK Holdings need to monitor its subsidiary

ISSUE 4
BOD was reluctant to take action against En.
Selamat.
-En Selamat has very well connected & good
reputation at the previous company.

Recommendations :
1- Conduct an investigation by third party
2- Report to Parent Company (PCK Holding)
3- Ms Choy persuade BOD to take action

ISSUE 5
En Munir have no receipts as a proof.
- No irregularities in debtors aging analysis.
-Mr. Siva complained that figures in statement of
accounts sent to him was incorrect.
Recommendations :
1- Segregation of duties
- help minimize risk & fraud, maximize inventory
& supply protection.
2- Security Control
- To deter or prevent unauthorized access to
sensitive materials.
ex : Physical control, technical control,
administrative control
3- Authorization procedures
- ex : credit sales cycle