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methodology
UNIT-I
Research
Methodology:-Basics
What is Research ?
What is Research Methodology?
What are Research Methods & Techniques?
Research in Management : Why & Where &
what
Research:-
information
knowledge
solution
RESEARCH.
Research can be defined as a
Research:- (Diagram)
Search
INFORMATION/
KNOWLEDGE
on
a
Topi
c
Research menans
Research
means
finding
answers
to
the
questions.
It is a systematic search for truth.
Through
research,
new
and
original
information, ideas about the world we live in,
are obtained.
Research is search for knowledge.
Research is defined as a scientific and
systematic search for information on a specific
topic.
RESEARCH PROCESS
FF
Define
Research
Problem
Review
Concepts
And
theories
FF
Formulate
hypothesis
Review
Previous
Research
findings
Design
Research
(Including
Sample
Design)
Collect
Data
IV
III
II
Interpret
and
report
Analyse
Data
VI
F
F
FF
Feed Back
Feed Forward
VII
Research compared
The differences between knowledge arrived at
through common sense and intuition on the one
hand, and scientific research on the other, can
be expressed by concepts such as organized,
structured, methodical, systematic,
testable and specifically by the notion of
disciplinary inquiry.
Selinger and shohamy (1989)
Research methodology
The way/science
systematically
&
TO DO/CONDUCT
RESEARCH
scientifically
Research methodology..
Research Methodology says that
how
to do/conduct research
systematically & scientifically.
Research methodology
Research methodology
diagram
The Way/Science
To Do/Conduct
Research
Systematically
Scientifically
Nature of Business
Research
Nature of Business Research involves:
Ways of business
research..
Research is a systematic inquiry whose
objective is to provide information to
solve managerial problems.
Business Research Methods can be
employed in each of the following four
stages:
1. Identification of problems and/or opportunities.
Diagnosing and Assessment of problems and/or
opportunities.
3. Selection and Implementation of Courses of
Action.
4. Evaluating the Course of Action.
2.
Defined.
Business research is defined as the
Social Research
M.H. Gopal defined it as it is scientific
Applied research
Is carried on to find solution to a real life
Pure research
Pure research is undertaken for the sake of
Steps in Social
Research
Although different methods are used in social
Qualitative& Quantitative
As sometimes it goes for collect
qualitative information like attitude,
satisfaction level, perception etc. of
consumers, retailers, employees ,hence it
is qualitative & sometimes it collects &
present information in numerical forms too
like number of people, percentage of
consumers/retailers/employees, etc. so it is
quantitative too.
APPLIED RESEARCH
Applied research refers to scientific study and
to:
Improve agricultural crop production
Treat or cure a specific disease
Improve the energy efficiency of homes, offices, or
modes of transportation
DESCRIPTIVE RESEARCH
Descriptive researchrefers to research that
Cont.
In shortdescriptive researchdeals with
Cont
Advantages:
The people individual studied are unaware so they act naturally or as they
Disadvantages
EXPERIMENTAL RESEARCH
Experimental research is an objective, systematic,
groups of participants.
The two variables(Independent versus Dependent variables).
The IV is the predictor variable whereas the DV is the outcome
variable.
Researchers manipulate and control the IV to study it's effect on the
DV.
The two groups of participants (Control versus Experimental
group).
Before beginning the experiment, the researcher (randomly) assigns
his/her sample to two different groups: the control group and the
experimental (treatment group or clinical group).
The control group receives no manipulation of the IV (no treatment),
whereas the experimental group receives the manipulation of the IV
What is Hypothesis
A Hypothesis is the statement or an
Hypothesis
Construction
It should be empirically testable, whether it is
right or wrong.
It should be specific and precise.
The statements in the hypothesis should not
be contradictory.
It should specify variables between which the
relationship is to be established.
It should describe one issue only.
A Hypothesis
must make a prediction
must identify at least two variables
should have an elucidating power
should strive to furnish an acceptable explanation or
accounting of a fact
must be falsifiable meaning hypotheses must be
capable of being refuted based on the results of the
study
must be formulated in simple, understandable terms
should correspond with existing knowledge
In general, a hypothesis needs to be unambiguous,
specific, quantifiable, testable and generalizable.
Categorizing Hypotheses
. Null Hypotheses and Alternate Hypotheses
Null hypothesis always predicts that
no differences between the groups being studied
Types of Hypothesis
Null Hypothesis (H0)
Alternative Hypothesis (Ha or H1)
Each of the following statements is an example of a
null hypothesis and alternative hypothesis.
samples, or samples?
Whether two or more samples used are
independent or related?
Is the measurement scale nominal, ordinal,
interval, or ratio?
thank you