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  • Natascha Vega-Pertuz's TIE Case Study - Grey NY & The Womanity Foundation

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    The International Exchange (aka TIE)
    142 Ansichten25 Seiten
    Being a woman that was born in South America, Natascha saw very early on the hardships women encounter to keep up and accomplish their dreams. She realised this was especially true when women were prevented to achieve their true potential because of the place they were born, the colour of their skin or simply for being women. So this topic, more than any other, hits home and she always felt she had to do something about it. When the opportunity to work with The Womanity Foundation through a TIE placement came, Natascha didn't think twice before applying. A few months later she landed in Paris and was given a challenging task: to raise the profile of The Womanity Award. The Award serves Womanity’s vision of a world where girls and women are able to engage in sustainable social progress for themselves and their communities as they realise their rights to live free from gender-based violence. It identifies powerful, evidence-based programs that are focused on fighting violence against women around the world and gives them the tools to replicate their models to other communities and realities. Natascha took the task to another level and, after the 2 weeks placement in Paris, she engaged the whole agency back at home to continue the work. If you want to learn more about the experience, grab a cup of tea and have a read. You'll be glad you did.

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    Being a woman that was born in South America, Natascha saw very early on the hardships women encounter to keep up and accomplish their dreams. She realised this was especially true when women were prevented to achieve their true potential because of the place they were born, the colour of their skin or simply for being women. So this topic, more than any other, hits home and she always felt she had to do something about it. When the opportunity to work with The Womanity Foundation through a TIE placement came, Natascha didn't think twice before applying. A few months later she landed in Paris and was given a challenging task: to raise the profile of The Womanity Award. The Award serves Womanity’s vision of a world where girls and women are able to engage in sustainable social progress for themselves and their communities as they realise their rights to live free from gender-based violence. It identifies powerful, evidence-based programs that are focused on fighting violence against women around the world and gives them the tools to replicate their models to other communities and realities. Natascha took the task to another level and, after the 2 weeks placement in Paris, she engaged the whole agency back at home to continue the work. If you want to learn more about the experience, grab a cup of tea and have a read. You'll be glad you did.

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    © All Rights Reserved
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    142 Ansichten25 Seiten

    Natascha Vega-Pertuz's TIE Case Study - Grey NY & The Womanity Foundation

    Hochgeladen von

    The International Exchange (aka TIE)
    Being a woman that was born in South America, Natascha saw very early on the hardships women encounter to keep up and accomplish their dreams. She realised this was especially true when women were prevented to achieve their true potential because of the place they were born, the colour of their skin or simply for being women. So this topic, more than any other, hits home and she always felt she had to do something about it. When the opportunity to work with The Womanity Foundation through a TIE placement came, Natascha didn't think twice before applying. A few months later she landed in Paris and was given a challenging task: to raise the profile of The Womanity Award. The Award serves Womanity’s vision of a world where girls and women are able to engage in sustainable social progress for themselves and their communities as they realise their rights to live free from gender-based violence. It identifies powerful, evidence-based programs that are focused on fighting violence against women around the world and gives them the tools to replicate their models to other communities and realities. Natascha took the task to another level and, after the 2 weeks placement in Paris, she engaged the whole agency back at home to continue the work. If you want to learn more about the experience, grab a cup of tea and have a read. You'll be glad you did.

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    © All Rights Reserved
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    von 25

    CREATING A WORLD OF WOMANITY

    NATASCHA VEGA-PERTUZ
    TIE, JANUARY 2015

    Human rights are womens rights.


    Womens rights are human rights.
    -Hillary Rodham Clinton
    FormerSecretary of State, US Senator, FLOTUS

    WHAT IS WOMANITY?
    The Womanity foundation is a global organization based mainly in Switzerland, that works to empower
    girls and women, by providing them with equal rights to education, employment, security and making
    their voices heard

    A Big Global Mission

    To contribute to a world where all women have equal & full social,
    economic, political participation and where men are part of the
    solution.

    The Various Faces Of


    Womanity
    Give a Voice:
    Nisaa Radio

    Empower:
    WomenChangeMakers

    Educate:
    School in a Box

    Protect:
    Womanity Award

    The Role of the Awards


    The Womanity Award was launched in 2013 with
    the vision to be granted every other year
    The role of the award is to:
    Fight violence against women
    Enable women focused organizations to
    experiment with new models and ideas in fighting
    violence against women

    What Makes It Unique


    Innovation partner
    Scale up partner

    The Collaboration & intelligence exchange


    between both

    Definition of Violence Against


    Women:
    THE UNITED NATIONS DEFINES VIOLENCE AGAINST WOMEN AS "ANY ACT OF
    GENDER-BASED VIOLENCE THAT RESULTS IN, OR IS LIKELY TO RESULT IN,
    PHYSICAL, SEXUAL OR MENTAL HARM OR SUFFERING TO WOMEN, INCLUDING
    THREATS OF SUCH ACTS, COERCION OR ARBITRARY DEPRIVATION OF LIBERTY,
    WHETHER OCCURRING IN PUBLIC OR IN PRIVATE LIFE."

    The Impact of VAW

    But They Face Multiple


    Challenges
    VAW is a taboo subject (no one is really
    talking about it)
    There is low awareness of Womanity and the
    award
    Those who are aware of the award, may
    perceive the application process as
    complicated, turning many off from applying
    or learning more

    The Assignment
    Raise awareness of the Womanity Award in order
    to increase quality submissions (15-20) in the
    next round AND
    Reach a wide range of experts and NGOs (NonGovernment Organizations) to expand current
    network

    IN ORDER TO ACCOMPLISH THIS WE


    MUST GENERATE GREATER
    AWARENESS OF WOMANITY

    LEVERAGE THE CURRENT MOMENTUM


    BEHIND THE CAUSE

    AND MAKE WOMANITY THE CULTURAL


    REFERENCE POINT FOR GENDER
    EQUALITY BY CREATING A
    GLOBAL MOVEMENT

    Our Targeted Approach


    Phase 1
    Raise awareness of
    Womanity by leveraging
    influencers to help put a Create a
    spotlight on the topic movemen
    t

    Phase 2
    Capitalize on the
    momentum to drive
    interest of the award
    and convince
    influencers to get
    involved

    Why It Works
    CREATE A REASON TO CARE ABOUT WOMEN
    EMPOWERMENT AS A WHOLE:
    RAISE AWARENESS OF WOMANITY

    INTRODU
    CE VAW
    ENGAGE A
    BROADER
    AUDIENCE

    Our inspiration lies not in the suffering, but


    in the empowerment.
    Its about the small moments that start with
    one person & inspire a massive cultural
    change

    Giving a New Meaning for Womanity


    Live with Womanity
    Teach with Womanity
    Build with Womanity
    Love with Womanity
    Educate with Womanity
    Hire with Womanity
    Empower with Womanity
    PROTECT with Womanity

    To
    A beacon of
    hope in the
    fight for
    women
    empowerment

    Fro m
    An organization
    lacking a unique
    voice

    Creating a
    world of
    womanity one
    individual at a
    time

    Consumer Journey
    CULTURAL AWARENESS: 2 Months
    Prior to application process/ post
    ongoing support
    Broader target knows that VAW
    exists but are not moved
    emotionally to get involved in the
    solution

    ADVOCATE: 18 Months
    Award winners share their
    experience with Womanity:
    showcasing the local inspiring
    stories

    EVALUATION/
    CONVERSION
    : 4 Months

    Influencers are exploring


    the Womanity Award &
    require the right
    information to avoid
    confusion & ignite action

    BOND/EXPERIENCE: 12 Months

    Our target spreads the word about the Womanity Award and/or applies. Winners
    are identified & adaptation begins

    Strategy Coming To Life


    Cultural
    Awareness:
    Newsletter
    announcement
    recommendations
    Evaluation/Conve
    rsion: Website
    evaluation/recomm
    endation
    Advocacy: Social
    media best
    practices

    THE MOVEMENT BEHIND


    WOMANITY IS CURRENTLY UNDER
    CONSTRUCTION

    AND THE POSSIBILITIES OF WHAT THIS


    WILL BE ARE INIFINITE!

    THANK YOU TO TIE AND WOMANITY


    FOR THIS OPPORTUNITY AND FOR
    EXTENDING THE INVITE TO BE PART
    OF THE SOLUTION!

    INSPIRE
    IGNITE
    INFORM

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