We all choose our source of

energy

MBA ENPC-EHTP – Group 4

 Iberdrola
Iberdrola, S.A., (BMAD: IBE) is one of the
leading private electric utilities worldwide
and
the largest renewable energy operator in
the world.
Its services reach 16 million customers,
over nine million in Spain.
Its operations include generation,
transmission, distribution
and marketing of electricity and natural gas.
Iberdrola is a 100-year-old company based
in Bilbao devoted to the national and
international energy sector.

Spain is a very dynamic energy market:

deregulated market, many competitors,
government incentives , green energy,
energy trading
 Strategy
 Sustainable Development: to
be the first mover and a
leader in:
 Green energy
 Energy consumption
efficiency
 CO2 emission reduction
 Promoting environmental
innovations EcoEfficiency
 Rapid International expansion
to secure the best location for
wind turbines and
hydroelectric generation
 Strategy (cont)
 Take advantage of government
incentives regarding green energy
 Be a standard organization for the
green energy production
 Establish a constructive dialogue with
concerned stakeholders and working
together to look for solutions for
environmental problems
Key stakeholders
 Iberdrola Vision
Corporate ethics and responsibility
• With best corporate governance practices, Responsible
behaviour by all those who form a part of IBERDROLA
Economic results
• Commitment to achieve the growth and profitability
objectives and to meet the demands and expectations of all
groups involved in the present and the future of IBERDROLA.
Respect for the environment
• Focus on clean energy is one of the pillars of our form of 21st-
century energy company.
Sense of belonging
• IBERDROLA strives to establish firm and permanent ties with
its stakeholders, thus building a sense of belonging to an
excellent Company
 Risk & opportunities
Risks Opportunities

Climate change Growing gov incenties

Environmental impact ( Growing markets /

noise, visual pollution) First mover

Intense competition Market deregulation

NGO’s pressure Product diversification

Technological cost & NGO cooperation

initial investment
 How to manage
Mix production
( secure production)
Risk management

Vision
Actions plans
Strategy

Innovation parternship
R&D Communication
Revitalising the Brand stakeholders
 Key learnings
Profitability through sustainability and environment friendly
•
actions is likely to happen ( customer awareness,
innovation etc.)
Competitive advantages can be created through these
•
issues
Sustainability is a permanent action and can be linked to
•
the image of the company. Companies must seek for
perpetual improvements and efficiencies
Success cannot be reached without involving the entire
•
employees to the strategic vision .