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A

Project report
on
summer training
at

surat district co-operative


milk producers union ltd.

Introduction
Sumul or Surat Milk Union Limited, which is now renamed as The
Surat District Co-operative Milk Producers' Union Ltd, is one
among the 12 district unions which acts as manufacturing units
of dairy products for (G.C.M.M.F.) Gujarat Co-operative Milk
Marketing Federation Limited.
SUMUL Dairy is a co-operative endeavor committed to help
marginal farmers and down trodden tribal to lead to a healthy life
and better standard of living through scientific animal husbandry
practices. Todays Sumul enjoys the pride to serve milk and milk
products to popular in Surat city and surrounding towns of it.
Hence, the Surat district co-operative milk producers union ltd,
SUMUL is trade name and literally meaning sound price, came
in to existence on August 22, 1951

History

In the year 1939 Sardar Vallabhbhai Patel went and meets the
farmers of Anand and told them that for the trade of milk the dairy
was necessary. During that time there was only one dairy POLSUN
DAIRY which belongs to Britishs and they use to give very less
price for milk to the Indian Milkmen. At that time a person named
Tribhuvandas Patel came forward to take the leadership. In order to
support the Indian farmers
AMUL DAIRY was established
in the year 1946.
DR. Kurien was appointed at this dairy.
Then after, For the proper development of the dairy industry
N.D.D.B. (The National Dairy Development Board) was established
at Anand.
Here the farmers were, made aware about their right &
responsibilities high productivity of milk at low cost & so the cooperative of development programs started.
In the year 1998-99 two million tone of milk was produced in Indian
& Indian becomes the worlds first milk producing country.
Which is
more then 68 million of American.
So it was called white revolution

Sumuls mission & vision


statement
SUMUL IS SOCIALLY RESPONSIBLE ORGANISATION WITH
COMMITMENT
TO CONSUMER DELIGHT AND RESPECT
FOR ALL. SUMUL BELIEVE IN GROWTH AND CONTINUOUS
IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE,
WITHOUT
HIS HONESTY AND INTEGRITY"
Year COMPROMISING2006-07
2009-20
Turnover

RS. 607 Crores

RS. 4000 Crores

Milk Procurement

6,59,682 kg/day

14,10,000 kg/day

Milk Sale
Quality
Production cost

595,595 Liters/Per day

13,00,000 Liters/Per day

ISO 9001 & HACCP

ISO 22000 & ISO 14001

Minimum Production Cost

MPC through 100%


automation

Distribution System

Consumers oriented,

Consumers oriented, Cost

Quick and effective

Effective Distribution, Cost


Effective Vertical &
Horizontal Distribution

NUMBER OF DEPARTMENTS IN SUMUL


DAIRY

There are 10 departments at Sumul, they are as


follows.

1. HR department
2. Finance department
3. Sales & Marketing department
4. Veternity Department
5. Production & Engineering Department
6. Accounts Department & Audit Section
7. Assembling Department
8. Quality Department
9. Store & Purchase Department
10. Information Technology Department

introduction
Sumuls milk marketing in Surat city is monitored, eliminating costly
sales-booths and though regular and assured twice a day supply of milk
to 1662 concessionaires (Agent)
and 198 institutional buyers, through 85 contractors route
vehicles. There
is guaranteed
inflow of thedepartment
sales proceeds on dayHierachy
structurecash
of marketing
to-day basis and safe return of crates etc. to the Dairy.

marketing environment

Internal environment

Internal environment:

External environment

Micro

Macro

They are generally audited by applying the Five Ms which are.


Men, Money, Machinery, Materials and Markets.
External environment:

Micro-environment:
This environment influences the organization
directly.
It includes :
1. suppliers who deal directly or indirectly
2. consumers and customers

Macro-environment:
The wider environment is also ever changing.
It includes competition, Government Policy, Politics,
Economical Policy and Cultural activity.

List of Competitors

Following some of the dairy all from the district i.e. from North Gujarat
& Maharashtra:
1. Unity dairy, Uttarsanda

11. Sardar Dairy, Mehsana

2. Jeevan Shakti, Dhuliya

12. Vimal Dairy, Mehsana

3. Vishalsagar, Dhuliya

13. Royal Dairy, Gandhinagar

4. Gopi Milk Products, Puna


5. Gautam Milk Products,Kopargoan

14. Suffal (Paneer)


15. Satyam Dairy, Gandhinagar

6. Gayatri Milk Dairy

16. Sumathur dairy

7. New Suraj Dairy, vijapur


8. Sarita Milk Products, Kadi
9. Britannia (Ghee)
10.Neslte (Milk powder, Ghee)

17. Mahakall Dairy, Sid

Product- mix OF sumul dairy


Products Mix: The set of all products and items that a particular seller offers for sales to buyer.
Liquid

Milk

Whole Milk
Whole Milk

Pasteurized
Pasteurized
Standard
Standard
Milk
Milk

Milk
Products

Butter Milk
Butter Milk

Ghee
Ghee

Self Developed
Products

Paneer
Paneer

Flavors
Flavors
Milk
Milk

White Butter
White Butter

Sweets
Sweets

Skimmed Milk
Skimmed Milk
Powder
Powder

Shrikhand
Shrikhand

Homogenized
Homogenized
Toned Milk
Toned Milk

Skimmed
Skimmed
Milk
Milk

Cow Milk
Cow Milk

Sumul Sugar
Sumul Sugar

Sumul Tea
Sumul Tea

PACKAGING & LABELING


Packaging
Packaging is one of the most
important factors that
management must have to
consider in mind.
Here, different machines are
available for different types of
packing. The firm is now going
for a new type of packing
called Gable top packing.
The main advantage of such
type of packing is in this
packing milk remains fresh for
about 10 days.

Labeling:

To achieve marketing
objective of the to satisfy
the desire of the consumer
sumul has chosen the
labeling components very
correctly.
They also use different
-different slogan on the
product.
SUMUL use this type of
symbol

Pricing policy
Pricing Policy:
General information regarding to setting of price is it has fixed structure
followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their
Price(Rs.)
milk.Commodity
They are paidQuality
Rs.318 per KG
of fat. Taking this as base the price of
15 kg set. Price list2300
the Ghee
product is being
are as follows:

White Butter
Jome
Paneer
EIaichy Peda
Kesar Peda
Malai Puri Peda
Premium Tea

Silbver Tea

EIaichy Shrikhand
Kesar Shrikhand

5 liter
2 liter
1 liter
1 liter pouch
500 ml pouch
200 ml pouch
15 kg
500 gm
200 ml bottle
200 ml pouch
1 kg
200 gr
500 gr
250 gr
500 gr
250 gr
250 gr
500 gr
250 gr
100 gr
500 gr
250 gr
100 gr
500 gr
500 gr
100 gr

720
275
150
145
74
31
1695
60
8
5
105
22
59
30
79
40
36
62
33
14
71
39
16
40
45
10

Cost Structure of Product:


Production cost
+ Transport expenditure
+ Profit Margin
+ Commission
-----------------------------Cost

Organisations buying process


Buying Process:

Sumul collects the milk from the


villages.
The collected milk is tested
against the set standard. That
insures quality of milk being
received from the root level.
The milk is tested in lab. No
compromises with the quality of
milk being received and pay the
price of milk on the basis of fat.
The qualified milk is received at
raw milk receiving Dock at dairy.
The received milk is transported
to the dairy for the further
processing

Product life cycle


The Product Life Cycle concept helps marketers interpret product and market dynamics.

Introduction
Growth
Maturity
Decline

Sumul is at the growth stage of the product life cycle and our company
also create the new idea and launching new product time to time and
increasing sales every time.

Channel of distribution
DISTRIBUTION CHANNEL OF LIQUID MILK

So, its called one level (1 level) Distribution Channel


DISTRIBUTION CHANNEL OF DAIRY PRODUCTS

So, its called two level (2 level) Distribution Channel

MARKETING / SALES Department AT A GLANCE


Population of Surat City: 45, 00,000
Market Size: 8, 25,000 Liters/ day. (Population*250ml per
capital)
Annually Milk sale (2008-09) is 24,93,28,941 Liters .
Average sale (2008-09) is 6, 83,093 Liters milk per day.
Growth: 14.82%
Market share: 77%
Competitors in packed milk:18-20 having sale 25000-30000
liters in total per day.

Promotional ACTIVITIES
Advertisement:
Here advertising is done through hoardings, banners, wall painting,
newspapers, and stickers etc. Sumul dairy spend nearly 20 to 25
lakh on the advertisement.
The contract of
advertisement is with the Venus ads.
Healthy Baby Contest since 1992
Paneer Show:
Education Programs:
House Visits:

introduction

Sumul believes that the most significant resource is its Human Resource
and Sumuls Success in the long run depends very much on the quality of
its human resources.

HR Objectives:

To develop and sustain core values.


To develop business leaders for tomorrow.
To provide job contentment through empowerment, accountability and
responsibility.
To build and upgrade competencies through virtual learning, opportunities
for growth and providing challenge in the job.
To faster a climate of creativity, innovation and enthusiasm.
To enhance the quality of life of employees and their family.

Organization structure

Activities of personal department


The main activities of this department are
Recruitment, selection, Training, Self Development &
Employee Personality Development and welfare activities. R & D

Human resource planning


When there is any vacancy or some requirement comes up
in the organization. Human resource planning is being done.

Selection process

Procedure for selection is differing from organization to


organization and
from job to job. For Non For

Executives:
Written Test
Aptitude
test
Subject
test
Group

Executives:
Written Test
Final interview
Final selection

PERFORMANCE APPRAISAL SYSTEM

Performance appraisal is the systematic, periodic and an impartial


rating of an employees excellence in matters of pertaining to his
present job and his potential for a better job
In sumul, gives specific project to the employee to train him. After
completion of this project, it is checked by the authorized person of
the department.
if the employee do not
perform well then they are terminated from the organization.

Training & DEVELOPMENT

Sumul Dairy, training is given with the objective of increase in


productivity of employees, increase quality of work, enhance and
update knowledge and skills of employees.

Sumul provides training as on the job training and give training to


new employee. Training is given to the workers which are basically at
period of one month.

Training is given in 3 Categories as:


Management Training.
Office Training
Senior Executive Training

So, the sumul also organized various development programs for

Wage & salary structure


Wages represent hourly rates of pay & Salary means monthly rates of pay

Sumul also provides this type of allowances :

Dearness Allowance (DA)


Additional Dearness Allowance (ADA)
House rent Allowance (HRA)
Leave Travel Allowance (LTA)
Washing Allowances (WA)
City & Travel Allowance (CTA)
Visiting Allowance (VA)
Bicycle Allowance (BA)
Scooter Allowance (SA)
Driving Allowance (DA)
Other Components:
Bonus
(8.33% of BASIC +DA+ADA)
Funeral Fund
Rs.3000 to the ward and family of
the dad.
Every month Rs1/- of all higher executives salary is maintained
for this fund.

Employee welfare
Labour welfare means anything done for the comfort and
improvement. Intellectual or social of the employees over and above
the wage paid which is not a necessity of the industry
Intra mural welfare
Extra mural welfare activity
Convenience and comfort
activity of Sumul:
of Sumul:
Transportation
during the work
Roads, lighting, garden
Washing facilities
Communication facility
Store & Drying facility
Canteen facility
Security
Rest room
Training and development
programs
First aid facility
Vehicle parking space
Accommodation
Vehicle loan
Uniforms, Shoes and
Raincoats
House rent recovery

Personnel information system


The HR department keeps the information of each and every
employee from top to bottom level workers. This information is
updated from time to time.

Organization structure of production department

Activities of production departments

Production planning
Material requirement planning
Store finished goods and raw material
Quality control
Packaging
Painting of pack product
Transport to Marketplace
Washing and cleaning of equipments, regular maintenance of
machine and other equipments.

MAP OF ACTIVITY AREA:-

Main Dairy Plant

Taluka/ Tahsil Name

Cilling Centre
km distance from surat

Cattle Feed Factory

Production process
Production process at SUMUL dairy is derived into two main stages.
They are as follows1. Process flow from Village to Chilling Centre Level
2. Dairy plant to Market Level

2.

Unit of sumul & their capacity


Unit

Place

Capacity

Employees

Distance
From Surat

SUMUL DAIRY

Surat

5 Lakh LTPD

591

0 km

Bajipura
Chilling
Centre

Bajipura
(B.C.C.)

3 Lakh LTPD

113

50 km

Navi Pardi
Chilling Centre
Uchchhal
Chilling Centre
Nizer Chilling
Centre
Chasvad
Chilling Centre

Navi Pardi
(N.P.C.C.)
Uchchhal
(U.C.C).
Nizer

2 Lakh LTPD

66

25 km

1 Lakh LTPD

49

105 km

63,000 LTPD

16

175 km

Chasvad

30,000 LTPD

100 km

Dediapada

(C.C.C.)
Dediapada

30,000 LTPD

135 km

Chilling Centre
Sumuldan
Factory

(D.C.C.)
Chalthan
(S.D.F.)

200 MT PD

96

18 km

Micro motion study

During the visit to the production plant we have done micro motion study of a
worker whose work was to take the milk pouched from the machine and the
keep them on carate, which uses to come serially on the belt conveyors. The
position of the person was such that it to very less time.
The pouches of 500 ml were filled in Polly bags, sealed and ready pouches
were thrown though the pouch-filling machine.
The entire process was completed in 18 sec.

Quality policy
SUMUL DAIRY ARE DEVOTED, DEDICATED AND MOTIVATED WORKFORCE
TRAINEDTO ENSURE CONSISTENT SUPPLY OF GOOD QUALITY AND SAFE MILK
AND MILK PRODUCTS TO ACHIEVE HIGHEST LEVEL OF CUSTOMER
SATISFACTION.
SUMUL WILL ACHIEVE THIS BY MONITORING AND UPGRADATION OF
PROCEDURES AND PROCESS APPLYING SCIENTIFIC INNOVATIONS AND STATE
OF THE ART TECHNOLOGY AND REMAIN ECOFRIENDLY QUALITY AND FOOD
SAFETY MANAGEMENT SYSTEM.

TOTAL QUALITY MANAGEMENT (TQM)


TQM (Total Quality Management) was implemented at SUMUL on 6th
May, 1996 with the help of EICHER CONSULTANCY, Mumbai.
TOTAL PRODUCT MANAGEMENT (TPM)
TPM (Total Product Management) was implemented at SUMUL on 19th,
October, 1999 with the help of TQM center at Surat under
consultancy of Dr. B. C. Naidu.

Sumul has adopted International Standards for Quality Management.


QAS Australia has certified our quality management systems by
issuing ISO 9002, ISO-14001 and H.A.C.C.P. Certificates.

ENVIRONMENT POLICY:
Comply with all applicable environmental legislation, regulations and
other requirements.
Control Plant operations to conserve natural resources such as water,
electricity and fuel and prevent pollution
Continues improvement of environmental performanceCreating
awareness towards environmental issues among
suppliers and stake holders

Support services
Maintenance
Packing
Maintenance:
At SUMUL, there is a strong maintenance procedure on raw
materials & final products, because such milk products should be
maintain in such way they maintains their quality for the long
period of time.

Packing:

Packaging is one of the most important factors that


management must have to consider in mind.
Here, different machines are available for different types of
packing. The firm is now going for a new type of packing called
Gable top packing.
The main advantage of such type of packing is in this packing
milk remains fresh for about 10 days.

Material handling equipments


Material Handling
Equipments Used

No. of Material Handling Equipments Used:


Equipment

Quality

Milk Tankers :

Pipeline:
Trolleys:
Crates Trolleys
Cans Trolleys
Plastic Tube
Belt Conveyors:
Trucks (Tempos):

Sumul

13

On contract

11

Tempos (on contract)

70

Belt Conover

Crates

40,000

Cans :
40 Liter.

250

20 Liter.

25

Crates Trolleys

50

Cans Trolleys

10

Plastic Tube

Glass Betties (200 ml)

35,000

Plant location

SUMUL dairy is located near railway station road in Surat.


It covers
15,000 acre land. Sumul provides milk
collection facilities at the producers door in each village cooperative, where milk is speedily, efficiently and economically
transported twice daily to its dairy plant and chilling centers for
processing and marketing.

Hierarchy of finance department


Finance management is that managerial activity which is concerned
with the planning and controlling of the firm financial resources.

Sumul is the co-operative so it has


not special financial department.

Sumul require a lot of funds for


meaning its working capital needs
and other obligations.
It manages its working capital needs
through internal funding only.
There is regular, assured and smooth
in flow of cash from milk sales from
the agents to dairys Cash Collection
Centers on day-to-day basis.

Turn -over information

From the study of the above diagram, we can see that Sumul has
made a continuous progress in their profit making figures.
The present turn over of the firm is 790 crores
which is 90 crores more than the profit of the
previous year.

Budgeting & planning

Capital budgeting decision pertaining to fixed and long term


assets which by definition refer to assets which are in operation
and yield a return over a period of time , usually exceeding one
year .

Capital budgeting is the most important and complicated problem


of managerial decision. Because it is concerned with designing
and carrying out through a systematic investment programmes.

It involves the planning of such expenditures, which provides


yields over a number of years. The firms investment decision
would generally include expansion, acquisition, modernization and
replacement of the long-term assets.

In short, the capital budgeting decisions means


a decision as to whether or not money should be invested in
long term projects.

Taking loans (SOURCES OF FUNDS)

Every firm needs money or funds for the activities of its


organization and they all takes it from either share capital or loans
like debentures, bonds etc

Reserve fund & other funds:

Debenture Redeemable:

16,85,26,228
4,54,500

909 debentures Rs.500/- each

Loans:

N.D.D.B. (operation flood)

42,32,87,520
27,08,078

Cattle loan etc.

2,05,79,442

Short term Loan

40,00,00,000

Interpretation:At the and of the year Sumul has.


Reserve fund & other source of funds Rs.
16,85,26,228
Redeemable Debenture Rs. 4,54,500
Total Loans Rs. 42,32,87,520

Issuing shares

Authorized Share Capital:

10,00,00,000

(10, 00,000 ordinary shares of Rs.100/ each.)

Share Capital (Issued fully paid up.)

4,23,67,200

(4, 23,672 ordinary shares of Rs.100/- each.)

Interpretation: Sumul has 10, 00,000 ordinary shares of Rs.100/ each.


So, Authorized Share Capital Rs. 10,00,00,000
Sumul Issued Share Capital is 4,23,672 ordinary shares of
Rs.100/- each. Which are fully paid up.
So, Share Capital Rs. 4,23,67,200

Cost system
Cost is one of the main factors affecting finance department.
There are lots of control techniques through which companies
can control their cost.
Cost Structure of Product:
Production cost
+ Transport expenditure
+ Profit Margin
+ Commission
-----------------------------Cost

Payment process
Collection of sales bills & sales data
Data verification with sales information
Feed concern data in computer
Feed duration data in computer
To pass duration entry to the computer.

Balance sheet data

Comparative analysis means after some period company analyzing


its financial report current year figure with the past years figure .
With the help of comparative analyzing company aware about it
financial position.
Some balance sheet data are as follows:

Liabilities

Assets

Authorized Share Capital

Share Capital (Issued fully paid up.) 4,23,67,200


Debenture Redeemable
4,54,500
Reserve fund & other funds
16,85,26,228
Loans
42,32,87,520
Current liabilities
1,59,04,09,166
Profit & Loss A/C.
2,13,60,442

10,00,00,000

Net Profit

Total Income / Expenditure

Assets
Investments
Stock

42,72,01,141
4,97,46,578
48,05,07,794

Advances & other assets


Cash & bank

32,96,97,582
95,92,51,961

2,13,60,442
8,40,61,16,108

Working capital

Generally, the term Working capital refers to that part of capital


which is not tied up in fixed assets but is used to meet the day-today requirements of business.
Working Capital = Net Current Assets Net Current
Current Assets:
Liabilities
In 2008 Stock is 54,47,01,276, Investment is 4,97,44,132 ,
Cash & Bank A/C is 75,49,00,390 ,
The total Assets is 1,34,93,45,798.
Current Liabilities:
In 2008 Reserve fund & other funds is 15,03,81,724,
Current liabilities & loans is 1,34,53,70,370.
The total Liabilities is 1,49,57,52,094.
So The Net Working Capital is 14,64,06,296

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