Leading Edge Advertising Company

Born to Create

About
Leading Edge Advertising Company is a
Chandigarh based corporation that will
provide advertisement placement and graphic
design services to customers in its targeted
market. The company is founded in Jan 2015.
The company is founded by Ashutosh Sharma
and Rina Kumari.

Outstanding features

Leading edge is an independent

business organisation
Composed of creative and business
people
It develops, prepare, and places
advertising.
It works for sellers.

Our pledge
VISION:
To be Indias most respected and leading
advertising partners for success driven
organisations.

MISSION:
To create and deliver the most comprehensive
and best in class creative solutions for our
clients.

Our people

Leading edge has experience and expertise

in cognitive abilities like creative thinking,
intuitive abilities like orientations, effective
negotiations, etc....

Our Promises
We

intend to be a long term

partner in your success.
We dont have rules but we
respect structure.
We may be amongst the crowd
but are different and creative.

Organisation structure
Board ofVP
Directors
creative Management
Account
Marketing
Finance
services
Services
Services

Creative service department

Responsibility:
The creative department responsible for
creating and producing the print and broadcast
advertising.

Strategy is key:
Good creative work is always guided by a
creative strategy that sets forth goals to be
accomplished and key message points to be
relayed.

CONTINUE:

People involved:
Two creative designers (salary 22,000-25,000
p.m.)

Account Department

Liaison between agency and client

Responsible for understanding the:
1. client business
2. client marketing needs
3. strategy development
Representing client point of view within
the agency

Continue:

People involved:
1. Account management Director (salary
25,000 p.m.)
2. Accounts Executives (salary
20,000p.m.)

Media department
The

media department has two main

functions: planning, and buying.

The

planning group handles more strategic

marketing and media issues.

The

buying group handles media

negotiations and implementation.

Continue:
People

involved:
1. Media Director
2. Media planners

Research Department

Interpret market environment

1. gather and analyze research data.
2. primary and secondary techniques
Determine consumer needs/perceptions
1. understand problems
Advise how ads can meet strategic goals
1. help find solutions

Continue:

People involved:
1. Research director
2. Research project managers
3. Research assistants
4. outside research specialists

Primary Services

Complete marketing analysis

Develop an advertising plan
Prepare a creative strategy
Create advertising executions
Develop and implement a media plan
Handle billing and payments
Integrate other marketing
communications

Functions of Full Services

Agencies

Account management
Creative
Media planning and placement
Research

Financing
Owners

capital:
30,00,000*2=
60,00,000

IDBI

Bank loan @10% int rate:

10,00,000*2=
(5 year term loan)
20,00,000

Required funds
PROJECTED START UP
COSTS
SALARY

14,88,000

RENT OF BUILDING

6,00,000

WORKING CAPITAL

5,00,000

BREAK EVEN PROJECTED COST 20,00,000

Miscellaneous and unforeseen
costs

10,00,000

TOTAL START UP COST

45,88,000

Customer profile
Retail
Education
Consultancy
Hotel industries

BENEFITS OF ADVERTISING
AGENCY

The companies that are INS (Indian

Newspaper Society) accredited get
Discount 15% on newspapers
Discount of 12.5% on radio
Discount of 20 % on TV Advertising
In addition to the discounts the
advertising companies get a 50 days
payment option.

Marketing Plan
This includes the marketing objectives and
strategies.
1.

Marketing objectives:

Develop an online presence by developing a

website and placing the companys name and
contact information with online directories.
Implement a local campaign with the companys
targeted market via the use of flyers, local
newspaper advertisements and word of mouth.
Establish relationships with advertisement
distribution companies within the targeted market.

Continue:
2.

Marketing strategies

We will use those marketing strategies

that will allow the advertising agency to
easily target small and medium sized
businesses within the target market.
These strategies include traditional print
advertisements and ads placed on search
engines on the internet.
The company will also use an internet
based strategy. The company will also
develop its own online website.

Continue:
3.

Pricing
We will charge sign bonus cost (package)
per month as 25,000-50,000.
We will also provide discounts to our
customers.

COMPETITORS:
.
.
.
.
.
.

Mantrin Advertising
The Design House (TDH)
BR Advertising service
Degraphics
Palco Advertising
Tribune Trust

Future expansion plans

We expect that the business will
aggressively expand during the first
three years of operation. We intend
to implement marketing campaigns
that will effectively target small and
medium sized businesses within the
target market.

THANK YOU