Women and Media:

Retrospect and Prospect

By
H.K.Madhusudhan Rao
MBA,(CS)
Head of the Department ,MBA
Shri Sai Institute of Engineering and Technology
Vadiyampeta, Anantapur

There is no chance of the welfare

of the world unless the condition

of women is improved. It is not
possible for a bird to fly on one
wing.
-Swami
Vivekananda

The role of Media : womens issues

Media is the buzz word of the era of

globalization. In fact, the rapid expansion of

term and the concept of present form of
globalization has been made possible only
through the information revolution throughout
the world.

The media of a country is the replica of its

society. From the early 60s till yet, various

mass Medias like films, documentaries,
advertisements, and prints are portraying
various genres of womens image. As the
society is experiencing certain dynamic
changes, the reflection of women in Indian
media is also facing various transitions

Women in movies
The film industry holds a larger share of

audience attraction and thus is capable

enough to reform and transform the society
As a powerful socializing agent, media has
become an important tool as well as site of
struggle for women seeking to eliminate
sexism and violence against women. The role
of media remains crucial in communicating
and popularizing womens issues, concerns,
and actions from womens perspective.

Women in journalism
When

journalism took roots in India as a new

profession, the number of women in journalism was
very less compared to other professions. Journalism
was not much considered as the job of a woman since
it included late-night shifts, adventurous and often
dangerous situations, bold aspects etc.
But now, that notion about journalism is definitely
changing the views. Now more women are coming to
the profession. Some areas of journalism, especially
anchoring, news reading, reporting etc are considered
more suitable for women than for men.

Indias first woman photo-journalist

Homai Vyarawala has many important
shots of pre-Independence days to her
credit. The former Prime Minister,
Jawaharlal Nehru, was one of her
favorite subjects.

In a male-dominated world,
Barkha Dutt has portrayed
fierce journalism through her
coverage of the Kargil war and
the 2004 Tsunami.

Women in serials

Serials are depicting women and young females involved in conspiracy, premarital, extra marital, post material illicit affairs, wearing costly, heavy golden and
diamond jewelry , little care about any thing else than the individual matters and at all not even word about the outside world.

What serials want to

make?
India has high ethical and cultural values.
Does India want young girls to be like
characteristics of goodness Sita, legendaries
MS subba lakshmi, Kalpana Chawla, Sunita
Williams, Ms Mamta Banerjee, Madam Curie or
to inculcate negative values of being
unreliable, malicious and cunning in our
relationship? There is a need for a serious
analysis of this issue.

Women in
Advertisemen
ts

Thank you