By Group 9:

Pranav Anand (003)

Sanjeev Konin(034)
Rithesh Kumar(035)
Samir Neve(044)

TEAM MEMBERS
Member

Skills

Rithesh Kumar KV

Experience in working with Start-ups,

Good Analytical Skills, Website
development, Communication Skills

Sanjeev Konin

Owned a start-up in past, Analytical

Skills, Communication Skills, Good
knowledge of Marketing and
Operations of start-up

Samir Neve

Analytical Skills, Risk Taking

Capability, Experience in Managing
people and operations of a mess, Good
knowledge of financial term

Pranav Anand

Placement Committee member,

Conflict handling skills, Negotiation
Skills, Contacts in various industries,
Quick decision making

BUSINESS SOLUTIONS USING ANALYTICS

Idea by Rithesh Kumar

Experience in Analytics
Samir Neve Identifying gaps in businesses
Sanjeev Konin Pre-sales activities
Pranav Anand Contacts and handling
finance of firm

BIKE RENTING PORTAL

Idea by Samir Neve

Skills sets Tap the correct customer
segment, Administration Skills
Sanjeev Konin Operational Activities
Rithesh Kumar Handling Customers
Pranav Anand Managing Finances

HEALTHY JUICES HOME DELIVERY

Idea by Sanjeev Konin

Already started in Bengaluru
Samir Neve Day-to-day operations
Rithesh Kumar Customer Retention and New
Customer Acquisition
Pranav Anand Managing Finance

IT CONSULTANCY FIRM

Idea by Pranav Anand

Experince in IT, Knowledge about operations
of IT firm
Samir Neve Experience in IT
Sanjeev Konin Experience in IT, Pre-sales
activities
Rithesh Kumar- Experience in IT, Pre and Post
Sales activities

DECIDE?

All team members have extensive experience

in IT
All know how it is done in IT firm
Maximum skills covered in below choice
Choice:

IT Consultancy
Firm

CRITICALITY-DISCONTENTMENT MATRIX

Todays Star
Opportunity for Tomorrow

Analytics
Firm

Distant Star

IT
Consultancy
Firm
Bike
Renting
Portal
Healthy
Juices
Delivery

Challenges in Innovation

MARKET OPPORTUNITY EVALUATION- 7 DOMAIN

FRAMEWORK

MARKET DOMAIN MACRO LEVEL

Size of Business Huge

Size of Market Small and Medium scale
businesses
Growth of IT Industry in India 12% growth
in last year (Source: NASSCOMM)
Increasing no. of small and medium scale
industries going for IT enabled services

INDUSTRY DOMAIN MACRO

LEVEL
IT industry providing IT solutions for
businesses, Making decision making simple
and structured
Porter Five Forces Model:
1) Threat of New Entry: High;Low Entry
Barriers,Competitive industry
2) Threat of Substitute : Low; not much
substitute product

INDUSTRY DOMAIN MACRO

LEVEL(CONTD)
3) Bargaining Power of Buyer: Medium; Large
no. of buyers
4) Bargaining Power of Suppliers: High; few
suppliers of Computers and Software
required for business
5) Industry Rivalry: High; Dominated by few
players
Overall: Industry is fairly attractive. Using
customer focused strategy, company can be
profitable

MARKET LEVEL-MICRO LEVEL

Clients like small and medium scale

industries do not want to invest much in
their IT solutions
Providing low-cost IT solutions makes sense
SMEs have realized significance of IT in
organization, industry is growing rapidly

INDUSTRY DOMAIN-MICRO LEVEL

Low entry barriers

Developed software are proprietary
Team has knowledge about IT industry
Can start with low investment
Customers mainly acquired through contacts
and B2B marketing
Overall high margins in Industry

TEAM CHARACTERISTICS

Opportunity and teams business mission,

personal aspirations and risk propensity
Personal Aspirations are aligned with business
mission
Team wants to acquire 25 customers in a
year

TEAM CAPABILITIES

All have worked in IT, so everyone knows how

IT industry functions
Management knowledge helps Team in
making crucial decisions

CUSTOMER AND SUPPLIER

RELATIONS

Customers can be retained only through good

relations
Single supplier makes sense as not much
supplies are needed

The 9 Building Blocks of Business

CUSTOMER SEGMENTS

Niche market of SMEs currently

Located in industrial clusters like Ludhiana,
Pune, Taloje
SMEs having turnover within 1 crore to 10
crores

VALUE PROPOSITIONS

Customized software
High Performance
Highly Scalable
Low Price
High Usability
Cost Leadership

CHANNELS
Channels have five distinct phases:
Awareness: Clients would be made aware via
B2B advertising strategies
Evaluation: Clients would be evaluate based
on our offering, reviews.
Purchase: Clients can order tailor-made
software pertaining to their specification
Delivery: Clients would be delivered software
and updates periodically
After Sales: Post-purchase clients would be
supported for maintenance etc.

CUSTOMER RELATIONSHIPS

Personal Assistance: Clients would be given

onsite training on the usage and maintenance
of the software

REVENUE STREAMS

Asset sale:
Clients would be charged nominally for the
first-time purchase
Licensing:
Clients would be charged on annual
subscription basis for the usage and
maintenance of software

KEY RESOURCES

Intellectual:
Software would be copyrighted and
patented for B2B distribution
Human:
Resource would be added based as per need
basis
Financial:
Funded initially by founders then would look
for Angel investors or VCs for scaling

KEY ACTIVITIES

Pitching/Customer Tie Ups:

It is important to build customer trust and
relationship to retain customers.
Focus on Niche Technology:
The operational focus would be on Niche
technology and activities like Analytics.
Cost Effective Measures:
More use of open source tools like Qlikview,
Hadoop without compromise on quality

KEY ACTIVITIES (CONTD..)

Hiring:
Hiring people who are passionate about
their work and can travel the extra mile.
Process Compliance:
A well laid down series of steps to be
followed in the planning, design and
implementation of the solution.
Customer Delight:
Focus should be on achieving Customer
Delight and satisfaction.

KEY PARTNERS

Manufacturing Communities in Ludhiana

Steel Associations of Ludhiana
Woolen Manufacturers Associations
Engineering Colleges for Interns, Full time
recruits
Technology Partners eg. Red Hat, Linux
Freelancing Software Communities and
Forums

COST STRUCTURES

Low Cost Structure

Not very High Fixed Costs
Revenue Streams primarily from B2B project
implementations
Use of open source systems
A perfect blend of Cost driven and Value
driven model

B-PLAN

ELEVATOR PITCH

We are an IT consultancy firm and provide our

clients with system integration, testing,
application development, analytics and
management services and solutions.

We deliver excellence across all of client's

enterprises IT needs.

Client Challenges we solve:

Align

IT with strategic business initiatives

Built-in flexibility to adapt to a constantly changing
global market
The ability to strategize, develop and execute new
initiatives with optimal speed to remain competitive

Mission:
Our aim is to offer comprehensive IT consulting
services to primarily SME firms. We focus on
providing personal and specialized services to
meet each client's specific needs.

Vision:
Our vision is to become a world-class information
technology company by building partnerships
through trust.

MARKET AND INDUSTRY ENVIRONMENT

Size of Market Small and Medium scale

businesses
Size of Business Huge
Growth of IT Industry in India 43% growth in
last year
Increasing no. of small and medium scale
industries going for IT enabled services
Approximately 30 million SMEs in India, with
the sector growing at a rate of 8% per year.
Of total SMEs, almost 55 per cent are located
in urban areas while the rest 45 per cent
constitutes to the rural.

Market and Industry Environment

Information Technology support:

It

is very difficult for SMEs to attract good IT

personnel, as many large IT firms are expensive and
may not be affordable to most SMEs.
The government is taking initiative to improve IT
literacy at SMEs
Awareness is increasing about the benefit of IT in SMEs

To address the above issue, we provide cost

effective IT solutions to increase productivity of

small and medium scale businesses

VALUE PROPOSITION

We excel in developing and maintaining mission-critical applications

that are vital to our clients' businesses.

Our application development and maintenance service encompasses

the following:
Custom

application development
Application re-engineering and modernization
Application integration
Legacy application modernization and migration
Application support and maintenance
Solution consulting

Our Business values:

IT

enabled achievement of strategic objectives

Speedier time to market
Improvements in cost and energy efficiency
Increased productivity

COMPETITIVE SCENARIO THROUGH FIVE FORCE

ANALYSIS
Bargaining power
of suppliers: High
(few suppliers
needed)

Threat of new
entrants (Low
Entry Barriers)
:High

Degree of
Rivalry: High
(competitive
industry)

Bargaining power
of the buyers in
terms of pricing :
Medium (large no.
of buyers.

Threat of
substitutes
Low (not much
substitute
products)

MARKET STRATEGY:

Strategy 1 - Networking & Referrals - Using existing contacts to

build a larger network of potential clients.

Strategy 2 - Web promotion - Using a web page to showcase the

owner's skills and knowledge, providing an "electronic brochure"
as well as useful technical information free of charge.

Strategy 3 - Advertising - such as Yellow Page ads, newspaper

classified and display ads, public relations campaign.

Sales Strategy:

Customer satisfaction! Happy customers will be repeat customers,

and they will provide referrals to new customers.
Sales Forecast:

1st year : 25 customers

2nd year: 40 customers
3rd year: 60 customers

MANAGEMENT TEAM

We are passionate about results, and also believe in having a lot of fun
along the way.

Pranav Anand: Co-founder. MBA, Finance. Experience in IT. Finance

head.

Samir Neve: Co-founder. MBA, IT Systems. Experience in IT Business

analysis head

Sanjeev Konin: Co-founder. MBA, Marketing. Experience in IT, Presales activities

Rithesh Kumar: Co-founder. MBA, Marketing. Experience in IT, Pre and

Post Sales activities

Head Quarter: Mumbai

FINANCIALS:
START-UP REQUIREMENTS
Start-up Expenses

Rs.

Legal

5000

Stationery etc.

1000

Brochures

1200

Accountant

7500

Insurance

1500

Rent Deposit

10000

Expensed Equipment

520000

Total Start-up Expenses

596200

Start-up Assets
Other Current Assets

Long-term Assets

Total Assets

Total Requirements

596200

Financials:
Start-up Funding :

Rs

Start-up Expenses to Fund

596200

Start-up Assets to Fund

Assets
Additional Cash to be Raised

600000

Total current Assets

600000

Liabilities and Capital

Liabilities
Current Borrowing

Accounts Payable (Outstanding Bills)

Total Liabilities

Capital
Planned Investment
Owner Investment

596200

Other

Additional Investment Requirement

(Start-up Expenses)

(596200)

Total Capital

600000

Total Capital and Liabilities

600000

INCOME STATEMENT:( END OF FY

2016)
Rs 1,00,000 price to be charged per client for just customized

application development and 1 year of free maintenance.

Employees (5) are paid Rs 30,000 per month
Rent per month: Rs 1000

Particulars

Rs

Salary

18,00,000

Rent

1,20,000

Power

12,000

Miscellaneous

8,000

Total expense:

19,40,000

Revenue:

25,00,000

Profit:

5,60,000

Breakeven to be achieved in less than 3 years

CHALLENGES

Getting Customers Onboard

Huge Competition in the segment
Hiring the right kind of people
Funding for proprietary software
Process Compliance

EXIT STRATEGY

Growth Rate The IT industry on an average

has been growing at an average rate of about
12% . The company can keep this as the
Benchmark for the next 5 years.
Financials Analysis, Revenues and Expenses
Monitoring , Cash Flow Analysis
Acquisition by a bigger brand

THANK YOU!!!