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Indicus Analytics

India’s leading economic research firm

Towns and Rural Blocks


~ 425 Towns , ~ 4,600 Peri Urban Markets, ~ 5,000 Rural
Markets
Market Skyline of India –
Towns and Rural Blocks

 The full range of Indicus expertise


– For Market Strategy Formulation
– For Developing Market Plans
– For Market Segmentation

Our well-known quantitative research expertise lies behind our products


Towns and Rural Blocks

~ 425 Towns (pop > 100,000 each), ~ 4,600 Peri Urban


Markets (pop < 100,000 each), ~ 5,000 Rural Markets

62% of 38% of 100% of


urban urban rural
population population population

5 Metros 1,176 with pop <12,000 ~ 5,000 rural


5 Mini metros 1,114 with pop 12,000 - blocks which
33 Tier 1 20,000
contain more than
28 Tier 2 1,203 with pop 20,000 -
152 Tier 3 35,000 600,000 villages of
201 Tier 4 1,160 with pop > 35,000 India
Includes 25 different census
classifications of urban
The Complete Urban and Rural Market Consumer Profile
centers
Granularity and Product
Components
Towns
Urban Country, States, Districts
Peri Urban

Rural Country, States, Districts, Blocks

Product Components
1. Towns – Parameters for ~ 425 towns
2. Rural Blocks – Parameters for ~ 5,000 Blocks
3. Urban Market Pack – Towns plus Peri Urban Markets
4. Rural Market Pack – Rural Blocks plus Peri Urban Markets
5. Complete Pack – 1 plus 2 plus Peri Urban Markets
The full spectrum of consumers depending on need
Parameters

Basic Parameters
Households, Population, Income, Expenditure, Savings,
Characteristics - Number of villages in a block in 5 population
classes, Number of peri urban markets in a district by 4
population classes, Towns classified into Metro, Mini Metro, Tiers
1 to 4
Premium Parameters
Income Distribution - 5 classes for rural, 6 for peri urban and 6 for
towns
Premium Plus Parameters
Other parameters at state/district/ block level such as
Transactions in APMC Markets and its seasonality, etc.

A wide range of consumer and market related parameters


Parameters

Market Metros, Mini Metros, Tiers 1-4, etc.


Description Households and population (2)
Demography Households across 6 income classes, 5 for rural
(6)
Consumer Market Aggregate Household Income, expenditure and
savings (3)
Characteristics –
Number of Peri Urban centres (4 types – very
Peri Urban Mkts
small, small, medium sized and large) (4)
Characteristics –
Number of Villages (4 types – very small, small,
Rural Mkts medium sized and large) (4)

Transactions at APMC Markets (for 3 years) (3)


Available in Basic Version
Seasonality of Transactions at APMC Markets –
Available in Premium Month’s contribution to annual transactions
Version (12)
Available in Premium +
Version

About 35 Parameters at Block, District, State and Country level


An Insight

Millionaire Households
Millionaire Households in 431 towns of India - 3.07 Top Cities by M illionnaire House holds
million Households
TIER 4
9.9% METROS Delhi
TIER 3 33.6% 0.40
17.3%
Chandigarh Mumbai
0.30
0.20
Vadodara Bangalore
0.10
0.00
Surat Chennai

TIER 2
9.2% Hyderabad Kolkata
TIER 1 MINI-METRO
20.3% 9.7% Ahmadabad Pune

Top Tier 1 cities Top Tier 3 cities


Surat, Vadodra, Faridabad Noida, Gurgaon, Mangalore

Top Tier 2 cities Top Tier 4 cities

Navi Mumbai, Thirvananthapuram, Raipur Bidhan Nagar, Panchkula,


Haldia
Tiers defined by total population
Information products for
everyone
 Services and goods
 National or local spread
 Mass marketers and niche players
 Large, medium and even small firms
 Consumer goods and industrial products
 Research savvy and those less so
 Incumbents and new entrants

 FMCG, Durables, Auto, electronics, industrial products,


agriculture products, financial, HR, construction, pharma,
health care, education and training…

Our products are powering the entry and expansion of most large firms in
Products Suite

 Market Skyline of India – All districts separated for urban and


rural
 City Skyline of India – Top 112 cities
 District GDP of India – All districts, 3 major sectors, 12 major
sub sectors
 Housing Skyline of India – Top 112 cities
 Indian Financial Scape – All districts
 Indian Development Landscape – All districts
 City Skyline of India - Neighborhood Series – Top 6 Cities +
NCR
 Indicus Consumer Spectrum – 33 urban consumer Segments
– country, states, 135 districts
 Industrial Skyline of India – all districts – 23 industrial sectors
(2 digit NIC), and 60 industrial sub sectors (3 digit NIC)
Thank You

Indicus Analytics Pvt. Ltd.


2nd Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: 91-11-42512400/01
E-mail: products@indicus.net
www.indicus.net
Product Variants

 The products are split into various versions to address


various needs and price points –
 In general we have
– Premium Plus version
– Premium version
– Basic version
– And further stripped down versions (regions, states,
etc.)
Customer Segments

Insurance Banking & Finance


Healthcare Telecommunication
Automobile Advertising & Media
Market Research &
Retail Consultancy
White Goods Institutions & Libraries
Lifestyle Real Estate
FMCG Agriculture & Commodities
Footwear Infrastructure
Garments Other Services
Product Users

 Marketers
 Analysts
 Strategists and Corporate Planners
 Researchers and Consultants
 Industrial Marketers of Intermediate Products
 Institutions