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  • Deposit Campaign in Banks

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    AnkurKumar
    2K Ansichten15 Seiten
    This document discusses how banks conduct deposit mobilization campaigns. It explains that a campaign aims to increase awareness of a product or service and has a limited duration. Key components of campaigns include sales promotion, advertising, public relations, personal selling, and direct marketing. The document outlines various advertising and promotional tactics banks use. It also describes the stages of conducting a successful campaign, including setting targets and timing. The purpose of deposit campaigns is to build deposits, which are fundamental to a bank's business. The document concludes by outlining how banks launch deposit campaigns with launching functions, branch decorations, and concluding events.

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    Deposit Campaign in Banks

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    This document discusses how banks conduct deposit mobilization campaigns. It explains that a campaign aims to increase awareness of a product or service and has a limited duration. Key components of campaigns include sales promotion, advertising, public relations, personal selling, and direct marketing. The document outlines various advertising and promotional tactics banks use. It also describes the stages of conducting a successful campaign, including setting targets and timing. The purpose of deposit campaigns is to build deposits, which are fundamental to a bank's business. The document concludes by outlining how banks launch deposit campaigns with launching functions, branch decorations, and concluding events.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    2K Ansichten15 Seiten

    Deposit Campaign in Banks

    Hochgeladen von

    AnkurKumar
    This document discusses how banks conduct deposit mobilization campaigns. It explains that a campaign aims to increase awareness of a product or service and has a limited duration. Key components of campaigns include sales promotion, advertising, public relations, personal selling, and direct marketing. The document outlines various advertising and promotional tactics banks use. It also describes the stages of conducting a successful campaign, including setting targets and timing. The purpose of deposit campaigns is to build deposits, which are fundamental to a bank's business. The document concludes by outlining how banks launch deposit campaigns with launching functions, branch decorations, and concluding events.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 15

    Deposit Mobilisation

    Campaign in Banks

    What is a Campaign ?
    A

    campaign indicate the efforts of


    a company to increase
    awareness for a particular product
    or service, or to increase
    consumer awareness of a business
    or organization. A marketing
    campaign has a limited duration.

    Key Components of a Campaign

    Sales

    Promotion
    Advertising
    Public Relations
    Personal Selling
    Direct Marketing


    Sales Promotion

    Contests,

    games, lucky

    dips
    Small gifts with corporate
    branding
    Exhibits, video shows
    Entertainment
    4

    Advertising

    Print Advertisement in Newspapers,


    Magazines
    Electronic Media
    - Radio jingles/ FM Radio jingles
    - TV advertisement
    - Sponsoring TV programme
    - TV scrolling
    - Corporate films
    - SMS & emails
    - Internet

    Advertisement ..

    contd

    Brochures and booklets


    Posters and leaflets
    Bill Boards and Banners
    Highway Hoardings
    Advertisement in Bus shelters
    Advertisement in Road dividers/medians
    Advertisements on Bus/Trains

    Public Relations

    Press Kits/ Press Meets


    Speeches
    Seminars
    CSR initiatives
    Sponsorships
    Corporate Magazines(in flight magazines)
    Corporate Publications
    Health check up camps
    Blood donation camps

    Personal Selling
    Door-to

    Door
    campaign
    One-to-one sales calls
    Presentations at the
    customers venue
    8

    Direct Marketing

    Mailing

    campaign (personal
    mails/ promotion literature)
    Correspondence through email
    Tele marketing
    Calls by Direct Sales Agents
    (DSAs)

    What are the stages of


    conducting the campaign
    1. Target group
    2. Profile of the product/services
    3. Delivery mode
    4. Involvement of all the Staff members
    5. Enlisting the support of existing
    Customers
    6.Fixing a target to be achieved

    10

    What are the stages of conducting


    the campaign.. contd
    7. Fixing campaign period
    8. Get the timing right
    9. Campaign linked to local festivals
    10. Look for fresh ideas, feed back
    11. Make the news
    12. Monitoring the progress of the
    campaign

    11

    What are the stages of conducting


    the campaign.. contd
    13. Cost your campaign
    14. Rewards to the customers
    15. Rewards to Staff

    12

    Why Deposit Mobilisation


    Campaign
    Deposit is the fundamental building block of
    Banks Business
    A Savings Bank or Current A/c is the
    starting point of Banking Relationship
    CASA for low cost deposits
    Long term deposits for managing the ALM of
    the Bank
    Deposit campaign is an opportunity to cross
    sell the other products of the Bank
    Building the brand image of the Bank

    13

    How a deposit campaign is


    launched

    A campaign period and the campaign subject


    is decided in advance.
    e.g. Savings Campaign from 1st Feb 2014
    to 28th Feb 2014
    A launching function is organised with VIPs and
    wide publicity is given
    The branch is decorated with the theme of the
    campaign and a festive atmosphere is created.
    Banners are displayed at prominent places,
    handbills are circulated

    14

    Midway during the campaign period press


    releases are given
    The sales promotion, advertisement are
    intensified with special focus on the
    campaign product
    Public relation exercise is stepped up
    projecting the campaign.
    A concluding function is organised and wide
    publicity about the results achieved and
    declaration of a successful campaign.

    15

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