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we help
potential
BitCoin users
understand
the utility of
bitcoins?
Cohort D
Group 23
Index
Target Segment findings
Value Proposition
Privacy/ Low Fees
Gaming
Porn
Gambling
Implementation plan
Business perspective
Main Concerns
Internet user
Online shopper
Range of age 20 - 45 years
Usually the gender is male
Do you own a smartphone?
Yes
No
24%
16%
76%
84%
Value Proposition
Business
Involve the
industries like
porn, gambling
and gaming to
use the payment
system of bit
coin promoting
security low fees
Consumers
Supply a payment
system that will
provide the
consumer a sense
of anonymity and
smart shopping
through lower fees
Porn Industry
The profile of this online video game consumers is very similar to the likely profile for a potential
customer:
Internet user
Online shopper
Early technology adopters
Male
The value added for this consumers will be a subscription through anonymous payments which will
have a lower or non existing fee as we will explain further in the implementation plan
The attractiveness of the industry from a financial perspective is high. Over 3.5 billion are spent online
for PC and Mobile video games in 2014.
Gambling
Gambling
1) Simple to use
2) Instantaneous transactions between users,
It helps users to remain completely anonymous
and so users cannot be checked or tracked.
3)Faking of transactions is not possible as it will
lead to faking your wins.
Usage of Bitcoins in online gambling will help to
offer fair games
PAY TOTALLY
ANONIMOUSLY
WITH BITCOIN
Implementation plan
Gaming
Gam
bling
Pay less
with your
virtual
currency