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Newspaper

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Editorial Department
Advertising Department
Circulation Department

Newspaper Organization
Production Department
Accounting Department
Administrative Department
Stores Department

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Elements of organizational structure
Specification of activities (Depts)
Standardization of activities
Job Description
Rules and regulation
Operational instruction
Coordination
Centralization and decentralization of
activities
Size of the work unit- no of personnel
in a group

News editorial department

Editor in chief
Editorial
page
editors/
Columnist/
Cartoonist
AME
features

Managing
Editor

AME
graphics
Photo
editor
Photog
rapher

Info.
Graphi
cs
editor
Graphi
c artist

Wire
editor

AME news
Nation
al
editor

Metro
editor

Sunday
editor

Copy chief/ Copy desk

Reporters/
legman

Sports
editor

AME zoned
Editors

Feature
editor

Neighb
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editor

Desk

Sub
editor

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Editorial
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Department
Headed by the editor-in-chief
Takes care of the entire editorial department
with the help of
News editors/Managing editors
Assistant Managing editors
Bureau chiefs
Special correspondents
Sub editors/ reporters
Back bone of a newspaper organization
2 functions- creative & managerial
Laying them out for print

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Advertising
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Department

Pivot for running the business because of the revenue it

brings
Takes care of the advertisements that is published in the
newspaper
Advertisements are the major source of revenue to the
newspaper (60-65%)
Headed by advertising manager
Local display advt
General or national advt
Classified advt
Prepares tariffs for the space that can be sold in the
newspaper
Research desk to find out the possibilities in advertising
Representatives- to sell advertising spaces

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Circulation
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Department

In-charge of circulating the newspaper

Headed by a circulation manager
Takes care of
City circulation
Maintenance of records of circulation
Recruitment, supervision & reimbursement of
carrier boys, agencies, newsstands
Area circulation
Getting papers destined for the surrounding areas
through a fleet
Moving the papers into the mailing room
Sales promotion
Maintaining records of the subscribers
Handling complaints
New subscription

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Production
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Department

Responsible for printing the newspaper

Mechanical superintendent- business dept
Composing room supervisor- editorial dept
Takes care of everything that has to do with the
production & printing of the newspaper
Plate making, ink setting, cutting, creasing,
binding, packing etc.

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Accounting
t
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Orga
Department
Responsible for all accounting work in the
establishment
Prepares ledgers, balance sheets
Prepares budgets
Makes financial plans
Prepares annual/ quarterly reports for the
investors

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Administrative
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Department
Responsible for all general administration of the
establishment
Planning
Budgeting
Business manager- takes care of general
administration
Accounts manager takes care of accounts
Organizing
Staffing

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Stores Department
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Stores newsprint & raw materials used for
printing
Stores all other materials used for the
establishment

Other
Departments

Legal
HR
Marketing
IT

Ownership
Patterns

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Cross Media Ownership

Refers to a type of media ownership in which

one media (newspaper) house owns another
type of media (TV, films etc.)

Vertical integration- Vertical integration is the process

by which a media institution, a media conglomerate ,
owns several companies at different stages of
production or the supply chain
Eg: Vijayavani (Kannada Daily)- Printing presses,
VRL parcels which acts as a distribution channel for
newspaper
Horizontal integration-Horizontal Integration is where
an organization develops by buying up competitors in
the same section of the market
Eg: Times of India acquired Vijaya Karnataka, Vijay
Times; Network 18 acquired Eenadu networks

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Chain Ownership

The same media company owns numerous

outlets in a single medium.
A chain of newspaper, a series of radio stations,
a string of television stations or several book
publishing companies.
There are many publishing groups in India
which fall into this category such as the Hindu,
Telegraph and living media foundations.

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Conglomerate

The ownership of several business one of

which a media business.
For example when a publishing company owns
a newspaper along with chemical, fertilizer,
cement rubber or a major corporation has
controlling shares in a number of media related
business, the pattern is conglomerate.
In a conglomerate, there will be interlocking of
directorships, which means the same persons
will be director of a media company as well as
of manufacturing industries or financial
corporations.

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Joint Stock Companies

Refers to a company whose capital is divided

into shares and each shareholder owns the
portion of the company in proportion to his/her
shares
Limited liabilities- shareholders are only liable
for the companys debts to the value of the
money they invested in the company

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Pvt. Ltd. Co.

Private limited companies-

In Pvt. Ltd. company

the share holders comprises of close group of friends and
relatives. A Pvt. Ltd. company can not make an offer for
public to subscribe its shares.
Limited liability
Minimum two members & Maximum 200 members
Restrictions to transfer shares
Eg: Bennet, Coleman and Co. Ltd, Malayala Manorama,
Indian Express, Living media, etc..

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Public Ltd. Co

Public limited companies-

company can give an

advertisement and invite general public to subscribe for its
shares.
Limited liability
Minimum seven and maximum any numbers
Buy and sell shares
Eg: HT Media Limited, Network 18 Media & Investment
Ltd. DB Corp. Ltd, NDTV Ltd., etc..

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Partnership Companies

Apartnershipis an arrangement in which parties

agree to cooperate to advance their mutual
interests
Amount of capital that can be generated will be
less
Individual
Unlimited liability (100 Members)

ownership

Is a type ofbusiness entitythat is owned and run by

one individual
There is no legal distinction between the owner and the
business
Also called as sole proprietorship
The owner receives all profits
Unlimited responsibility for all losses and debts

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Functions
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A newspaper and its community are
interacting forces, one cannot prosper
without the other

-CA Oliphant
Newspaper should reflect community affairs, events,
and attitudes
It must serve the leaders of the community by helping
them to see the communitys needs, good governance,
make improvements
Advocacy Journalism
Impact stories
Interactive sessions

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Pointing out the needs and solutions

Letters to editor, citizen journalism, civic journalism

Establishing state and national contacts

Membership in various bodies

Participation in national activities

working for various social, environmental,

educational and gender causes

Interpreting state and national news

Support local groups
Community promotion
Social activation or mobilization