Beruflich Dokumente
Kultur Dokumente
Introduction of
Inbound Travelers
(Inbound Market)
Holiday &
Sightseeing
Business
Travelers
Domestic
Travelers
Outbound Travelers
( more than 6
millions)
Conference
attendance
Visiting friends
& Relatives
(VFRs)
Students
MakeMyTrips Products
International and Domestic Air Tickets, Holiday
Exhibitions)
B2B and Affiliate Services
MakeMyTrips Price
MMT offers competitive economical prices for
tour packages and moreover price is linked with
advance booking also.
It aimed to offer a range of best-value products
and services along with cutting-edge
technology and dedicated round-the-clock
customer support.
MakeMyTrips place
MMT has created a network of offices in New
Delhi, Mumbai, New York and Sydney.
Appointed franchise in all major cities of US, UK,
Australia, UAE and India
MakeMyTrips promotion
MMT offers travel insurance and Business
Lounges in India and overseas for all travelers
MMT provides valuable shopping discount
booklets
MMT provides pick up and drop services for all
air travelers.
Promoting services with strategic alliances with
brands like Coke, Sify.com, Maruti Udyog and
Nokia etc.
MakeMyTrips people
An essential ingredient to any service provision is the use of
appropriate staff and people. Recruiting the right staff and
training them appropriately in the delivery of their service is
essential if the organization wants to obtain a form of competitive
advantage.
Consumers make judgments and deliver perceptions of the
service based on the employees they interact with. MMT Staffs
have the appropriate interpersonal skills, aptitude, and service
knowledge to provide the service that consumers are paying for.
Most trusted name in the industry, MakeMyTrip's spectacular
success is in no small part due to the unblinking vision of its
senior management team and the dedication of its employees.
MakeMyTrip employs over 700 Trippers from the travel, tourism,
hospitality and technology industries.
MakeMyTrips process
The process mix constitutes the overall procedure
involved in using the services offered by the MMT. A
process should be such that the customer is easily
able to understand and easy to follow.
The smaller and simpler the procedure, the better
the process, and the customer will be more satisfied.
It Refers to the systems used to assist the
organization in delivering the service.
Ba
ck
e
n
d
O
p
er
at
io
n
Customer
Makemytrip.co
m Interface
Real Time Airline
Booking
Hotel Reservation
System
MMT Sales
(CSRs)
Car Rental
interface
MMT
Ticketing
Fed Ex
Customer
Airlines
Consolidators
MMT Sales
MMT
Operation
Web Site
Content
Car Rental
Hotels
Tour
Operation
Net Carrots
MakeMyTrips physical
eveidence
Physical evidence is the overall layout of the
place i.e. how the entire MMT office has been
designed. Physical evidence refers to all those
factors that help make the process much easier
and smoother.
MMTs Advertising
& Communication Strategy
MMTs advertising and communication strategy
on three pillars--1. Convenience of 24/7 service
2. Reliability
3. Competitive Pricing
Promoting services with strategic alliances with
brands like Coke, Sify.com, Maruti Udyog, Nokia
etc.
MMTs Positioning
MMT position as a single portal for all travel and
accommodation needs. Its appeal reliable travel
booking with Excellency.
MMT aims to position itself total provider
solution with convenience as key drive its
strategy to attain the cost leadership which will
help is to sustain growing competition in the
future.
Being the entrant and cost leader the company
will able to achieve sustainable advantage.
MAKEMYTRIP VALUES
Passion
for
Winning
Excellen
ce
Respect
for
People
Empowerme
nt
Fun@Wor
k
Custom
er
Centrici
ty
MMTs
Values
Accountabili
ty
Teamwor
k
Innovatio
n
Integri
ty