EVALUATION QUESTION 3

What kind of media institution might

distribute your media product and why?

MUSIC MAGAZINE INSTITUTIONS

A media institution is a organisation or company, public or privately owned
that produces and/or distributes media products like music magazines.
Examples of different music magazine institutions:

International publishing company: NME, guitar and bass one of UKs

leading consumer magazine and digital publisher
Bauer media group (German company privately owned and managed by
the Bauer family): Q, Mojo and KERRANG based on men
Emap (second largest magazine publisher in UK): magic and kiss
magazine sold to Bauer makes the German company the largest one in
the UK, other magazine were sold to Guardian Media Group
Development Hell Ltd: business plan to launch 3 magazines over 6 years.

March 2003: Word

bought magazine Mixmag from Emap

MY
PRODUCTS:

Front cover

Contents page

Double page spread

INTERNATIONAL PUBLISHING
COMPANY:
The international publishing company would be a good institution to
distribute my music magazine because it is one of UKs leading consumer
magazine and digital publisher and it distributes magazines like NME
which is a very successful magazine based on my genre: (indie) rock. And as
a lot of my research is based on the NME magazine this would be a good
institution.

Its name is well known and has a good reputation because they productions
are informative, interesting and of high quality. As it is a leading consumer
magazine publisher, it has a large portfolio selling over 350 copies a year.
Therefore, I am sure my music magazine will be well known over a big
audience.

NME MAGAZINE
Launched in 1952, the New Musical Express
is the world's greatest and most influential
weekly music magazine, known globally as
the NME. The description on its official
website includes:
We're the magazine that bands read. There
isn't one magazine guaranteed to give an as
truthful, honest, informed account of what's
going down in music as NME. And we do it
because we don't want to be lied to either
after all, this is rock'n'roll we're talking
about, it's too important for that.
As the website confirms; it is all about
rocknroll. Different artists and bands like
Jimi Hendrix, Nirvana, the Wombats and the
Arctic Monkeys are featured in this magazine
which are all kind of bands and artists my
niche audience will be interested in.

BAUER MEDIA GROUP

Another institution that would be good to distribute my magazine is
Bauer as it has previously distributed magazines like Q, mojo and
Kerrang. A part of my research is based on the magazine Q and Kerrang
which makes this institution suitable for my magazine. For example we
can see some aspects in my masthead. It is destroyed like the masthead
of Kerrang.

My colour scheme is based on the Q magazine (and NME) which will be

a reason why my magazine will fit in in this company.

As the company deals with popular music

magazines it means Bauer has experience and
reaches to a big audience which will be good for the
promotion my music magazine.

KERRANG MAGAZINE
Kerrang is aimed at a niche
audience (mean age is 25) that
listen to the rock and metal genre.
This is shown by the image and
fonts that they use: they show
aggression/violence. The magazine
has changed ownership three times
in 28 years. Kerrang was originally
launched in 1981 as a heavy metal
supplement the magazine was
picked up by EMAP in 1991. Despite
of its success with EMAP, Kerrang!
was sold to BAUER later on.
Kerrang is also known on other
platforms such as TV, radio and
website.

Q MAGAZINE
Q is a popular music magazine
published monthly in the United
Kingdom. The magazine was first
published in October 1986. the majority
of Qs readers are male, with the
percentage for men being 66.2%. The
statistics also show that 83.8% of the
readers are 15-44 years of age. Q
appeals to a wide audience by featuring
currently popular artists like Ed
Sheeran. But apart from more pop
artists the magazine also refers to a
rock genre by featuring bands like the
foo fighters, the artic monkeys and the
legendary Jimmy Hendricks.

OPPORTUNITIES
As the International Publishing Company is not only a leading consumer
magazine but also one of the leading digital publisher there will be a big
opportunity to promote my magazine online.
Bauer also have its own official websites for the magazines Q and
Kerrang which can be used to advertise their magazine so readers can
subscribe.
My magazine will have its own website as the link is already included on
the front cover. Also apps are very popular nowadays so people have easy
access to information. Also, it will have its own Facebook page and
Twitter account as social network is very important and popular for my
audience.